Latino Readers
Are A Unique Force With Digital Medias
| Per HH | Number Owned |
Smart Phones | 3.0 | 24.9 million |
Smart TV’s | 2.0 | 16.3 million |
Laptop Computers | 1.8 | 15.0 million |
Tablets | 1.4 | 11.3 million |
Smart Speakers | 1.2 | 9.9 million |
Desktop Computers | 1.0 | 8.3 million |
Radios | 1.0 | 8.2 million |
Electronic Devices Commonly Used By Latino Readers
Based on Per Household Usage
Latino Readers Are Using Their Digital Power
| Primary Method | 2nd Method | 3rd Method |
Smartphone | 56% | 13% | 6% |
Laptop | 12% | 27% | 15% |
Smart TV | 8% | 11% | 14% |
Tablet | 6% | 14% | 21% |
Desktop | 5% | 7% | 10% |
The Devices Latino Readers
Use To Access The Internet
Latino Readers Are Using Their Digital Power
| Percentage | Readers Using |
84.2% | 13.0 million | |
81.1% | 12.5 million | |
YouTube | 79.3% | 12.3 million |
68.9% | 10.6 million | |
Messenger | 61.8% | 9.5 million |
The Top 5 Tech Services Utilized by Latino Readers Weekly
Based on Per Individual Usage
Latino Readers Are Using Their Digital Power
| Percentage | Readers Using |
56.9% | 8.8 million | |
Apple | 44.5% | 6.9 million |
TikTok | 38.7% | 6.0 million |
Zoom | 31.2% | 4.8 million |
QR code Reader | 26.2% | 4.1 million |
The 6th to 10th Tech Services Utilized by Latino Readers Weekly
Based on Per Individual Usage
Latino Readers Are Using Their Digital Power
| Percentage | Readers Using |
Microsoft | 20.6% | 3.2 million |
20.1% | 3.1 million | |
SnapChat | 17.9% | 2.8 million |
17.2% | 2.7 million | |
15.5% | 2.4 million |
The 11th to 15th Tech Services Utilized by Latino Readers Weekly
Based on Per Individual Usage
Latino Readers Are Using Their Digital Power
| 2024 Percent | Households Using in Past Month |
Amazon | 74% | 5.7 million |
eBay | 11% | .87 million |
Etsy | 3% | .27 million |
Digital Purchasing Avenues
Used By Latino Readers in
the Past Month
Latino Readers Are Using Their Digital Power
1.24 Million Latino Readers make 75% of all non-grocery purchases online. Another 1.40 Million make 50-74% of their purchases online.
Source: LatinoLYTICS 2024 National Media Study
Some Latino Readers Are Doing Almost Everything Online
Latino Readers Are Using Their Digital Power
Today 5.2 million Latino Readers want more
Tech & Digital
insights and articles.
Source: LatinoLYTICS 2024 National Media Study
In 2004 36% of Latino Readers wanted more Computers & Internet content
Latino Readers Consistently
Want More Insights on Using Digital
Latino Readers Are Using Their Digital Power
| Percentage | Readers Using |
Music App | 35.8% | 5.5 million |
Driving App | 32.4% | 5.0 million |
Food App | 20.9% | 3.2 million |
Event App | 14.2% | 2.2 million |
Delivery App | 15.3% | 2.4 million |
Some of the Apps Used Weekly by Latino Readers
Based on Per Individual Usage
Latino Readers Are Using Their Digital Power
That totals a MINIMUM of 2.9 million New Smart Phones this year
Source: LatinoLYTICS 2024 National Media Study
That totals a MINIMUM of 2.65 million New Computers this year
Source: LatinoLYTICS 2024 National Media Study
Millions of Latino Reader Households Are Planning To Buy Major
Electronics This Year
Latino Readers Are Major Cell Phone Users
For more information about LatinoLYTICS, our research, or our parent company Latino 247 Media, please contact:
Kirk Whisler
760-579-1696. kirk@whisler.com
For more information about placing ads & NAHP Media, please contact:
Anita Grace
763-792-3538
anita@GraceMulticultural.com