Ching-Wen Chen

E-commerce Technology Fundamentals

[Internet, front-end and back-end web pages, databases, electronic payment, cash flow, logistics, website security, data encryption protection]

Unit Outline

• 1. The application of Internet technology in e-commerce�2. Web design and user experience�3. Electronic payment systems�4. 3 companies that do e-commerce in Taiwan to deal with cash flow�5. 5 companies that do e-commerce processing logistics in Taiwan�6. Website Security and Data Protection

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1. The application of Internet technology in e-commerce

The importance of Internet technology

• The development of e-commerce relies on the advancement of Internet technology. The Internet is not only the basic platform for e-commerce
• These techniques include:
• Hypertext Markup Language (HTML),�Database Management System (DBMS),�Server technology�network protocols, etc

Hypertext Label Language (HTML)

• HTML is the basic language in which web pages are built, and it determines the structure of a website and how its content is displayed。
• In e-commerce, HTML is used to:
• Create product pages,�shopping cart and checkout interfaces,�Ensure that information can be properly viewed and understood by consumers。

Database technology

• E-commerce websites often need to manage large amounts of product, order, and customer data。
• database technologies such as:
• MySQL、MongoDB，
• Allows websites to store and retrieve this data securely and efficiently, supporting dynamic content generation and real-time data updates for websites。

Network protocols and server technology

• Network Agreement：
• http and HTTPS protocols: the basis for data transmission on web pages,�Ensure secure data transfer between client and server。
• Server technology
• Apache、Nginx
• Responsible for the operation and data processing of the website, and provide stable and efficient website services。

2. Web design and user experience

The importance of user experience

• User experience, UX
• User Experience
• In e-commerce, a good user experience (UX) is the key to success。
• Excellent web design can:
• Increase the purchase intent of visitors,�reduce bounce rate,�and improve user satisfaction。
• Therefore, designers must consider the ease of use, aesthetics, and functionality of the website。

Web Design Principles

• Plain and clear：
• The web design should be simple and intuitive, making it easy for users to find the information they need. Too many elements can clutter the page and affect the user experience。
• Consistency：
• The design, color palette and typography of your website should be consistent, which not only reinforces your brand image, but also helps users quickly become familiar with the operation of the website。
• Responsive design：
• With the ubiquity of mobile devices, websites need to have a responsive design that can be displayed responsively across devices and provide a seamless user experience。

User interaction design

• User interaction design（UI）
• Attention should be paid to the fluency and intuitiveness of the interaction。
• include：
• Simplify the navigation bar、
• Set a clear call-to-action (CTA)、
• and provide real-time feedback (e.g., loading animations, confirmation prompts, etc.).）

3. Electronic payment systems

The necessity of e-payment

• Electronic payment systems are an important part of e-commerce, allowing users to complete the final step of the shopping process online
• Pay. Secure, fast, and convenient payment methods can significantly increase conversion rates and enhance user trust。

Common electronic payment methods

• Credit/Debit Cards：
• This is one of the most prevalent payment methods, and almost all e-commerce websites support this payment method。
• Third-party payment platforms：
• PayPal、Alipay、微信支付
• These platforms offer additional security and a convenient payment experience, which is favored by a wide range of consumers。
• Mobile payments：
• 如Apple Pay、Google Pay
• These payment methods allow users to make payments from their mobile phones, which is convenient and fast, and is suitable for mobile commerce。

Security of payment systems

• The security of the payment system is at the heart of e-commerce operations。
• Website required
• SSL encryption technology is used to protect transaction data，
• and comply with international security standards such as PCI DSS，
• Prevent payment information from being stolen or misused。

4. 3 companies that do e-commerce in Taiwan to deal with cash flow

Three companies that handle cash flow as e-commerce companies in Taiwan

• 綠界科技（ECPay）：
• GreenWorld Technology is a well-known third-party payment platform in Taiwan, providing complete cash flow processing solutions, including credit card payment, ATM transfer, supermarket code payment, mobile payment and other services。
• 藍新金流（NewebPay）：
• Bluesun Gold Flow provides a variety of cash flow processing services, including credit card payment, LINE Pay, street payment, Apple Pay and other mobile payment solutions. Blue new gold flow has high security and stability，

Three companies that handle cash flow as e-commerce companies in Taiwan

• 歐付寶（AllPay）：
• Oufubao is a company that provides multi-functional electronic payment services, covering credit card payment, ATM transfer, supermarket collection, electronic tickets and other services. Oufubao supports a variety of payment methods and provides an API that is easy to dock，

5. 5 companies that do e-commerce processing logistics in Taiwan

5 companies that handle logistics in Taiwan as e-commerce

• 黑貓宅急便（TA-Q-BIN）：
• Distribution services, including: frozen, refrigerated distribution, suitable for food, daily necessities and other products.
• 新竹物流：
• Logistics services include: home delivery, refrigeration, frozen logistics, and transportation of large items。
• 宅配通：
• Provide 24-hour delivery, refrigerated home delivery, frozen home delivery and other services。

5 companies that handle logistics in Taiwan as e-commerce

• 全家物流：
• FamilyMart operates logistics services that provide services such as supermarket pick-up, home delivery, and refrigerated logistics
• 順豐速運（SF Express）：
• SF Express also provides domestic and cross-border logistics services in Taiwan, covering express delivery, cold chain logistics and other services

6. Website Security and Data Protection

The importance of website security

• Website security is the key to maintaining the stable operation of e-commerce websites and protecting user data。
• With the growth of e-commerce，
• Hacking�Data breaches
• And it's getting more and more numerous，
• As a result, businesses must adopt strict security measures。

Common security threats

• DDoS attacks：
• Paralyze the website with a large number of invalid requests, resulting in users being unable to access normally。
• SQL injection：
• Attackers can steal or tamper with information in a database by inserting malicious code into SQL queries。
• Cross-station foot attack(XSS)：
• Attackers inject malicious scripts into websites and let visitors inadvertently execute them, leading to information leakage

Data Protection Measures

• Data encryption：
• Encrypt sensitive data in transit and at rest to prevent unauthorized access。
• Authentication：
• Techniques such as two-factor authentication are used to ensure that only legitimate users can access sensitive areas。
• Regular safety checks：
• Through vulnerability scanning and penetration testing, we can find and patch security vulnerabilities in a timely manner。

compliance

• Businesses need to comply with relevant data protection laws，
• e.g. General Data Protection Regulation (GDPR)，
• Ensure that users' privacy rights are fully respected and protected。
• include
• Clear data collection statements,�The user's right to access and delete data

5. Conclusion

conclusion

• E-commerce Technology Fundamentals covers:
• From Internet technology to payment systems,�Everything from web design to website security。
• These technologies are the backbone of the successful operation of e-commerce and are essential for providing an efficient, secure, and enjoyable shopping experience。
• As technology continues to advance, e-commerce will continue to evolve and bring more innovation and opportunities。