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Buyer Persona Template

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Customer Name

Customer Title

Age:

Education:

Occupation:

Income:�Location

Bio

Business/Career Goals

Biggest challenge for those goals

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  • Ut libero tellus, auctor at dictum ac, venenatis efficitur
  • Augue. Vivamus justo ipsum, gravida sit amet turpis non

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How are they using our products

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What they like about our products/Service (Real quotes)

What they dislike about our products/Service (Real quotes)

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  • Ut libero tellus, auctor at dictum ac, venenatis efficitur augue.
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  • The content would not load occasionally.
  • They hope

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What online communities are they in

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Where do they learn about news

Online publication they subscribed to

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  • Facebook
  • Twitter
  • Google News
  • Blog
  • Newsletter
  • Medium
  • Facebook Groups
  • LinkenIn Groups
  • Slack Groups

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Buyer Persona Template

(Completed Example)

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Marcus Anderson

Agency Owner at DigitalHero

Age: 42

Education: MBA

Occupation: Agency owner

Income: $140k-$160k�Location: London

Bio

Business/Career Goals

Biggest challenge for those goals

Marcus started his online marketing agency when he was 35 years old, today his agency still catters mostly to SMB but has grown to have 10 employees and a 7 figure business.

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  • Scale his agency revenue to 8 figures.
  • Expand customer base in Europe.
  • Improve team efficiency and reduce error rates

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  • Every new client takes away an additional portion of his already limited time. 4
  • Systemizing product and service offerings
  • Client servicing

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How are they using our products

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He originally bought our products to improve his client onboarding workflow. They have been using our direct feed (like an API) to embed content their Google Site Intranet.

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What they like about our products/Service (Real quotes)

What they dislike about our products/Service (Real quotes)

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  • “I can use your content to do high level consulting with clients”
  • “I like that It’s constantly updated.”
  • “Your customer support rap has been outstanding!”
  • “Whenever we login from multiple devices, it would just crash”
  • “I wish the layout would accommodate mobile and tablet devices”

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What online communities are they in

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Where do they learn about news

Online publication they subscribed to

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  • Twitter
  • Google News
  • Youtube
  • Blog — Ahrefs, SEMRush, BackLinko
  • Newsletter — DigitalSEOBluePrint, SEO FireChat
  • Youtube — MKBHD, AgencyStartUp, MarketingSherpa
  • Facebook Groups — SaaS Growth Hacks, Social Media Managers Group
  • LinkedIn Groups — Advertising Age, eMarketing Association Network
  • Slack Groups — ConversionPro