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Brand
Guidelines
April 2022
Superteam
Brand Guidelines
April 2022
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Contents
1. Introduction
2. Brand Identity
2.1 Primary Logo
2.2 Secondary Logo
2.3 Symbol
2.4 Colour Variations
2.5 Clear Space
2.6 Incorrect Usage
2.7 Colour Palette
2.8 Typography
3. Brand Language
3.1 Patterns
3.2 Value Animations
4. Communication
4.1 SuperCoin
4.2 Social Media
4.3 Super Backgrounds
4.4 Bounties
4.5 Website—1920x1080
4.6 Website—1440x900
4.7 Website—360x640
Superteam
Brand Guidelines
April 2022
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Introduction
1.
Superteam
Brand Guidelines
April 2022
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Introduction
At Superteam, we help the most promising projects in the Solana ecosystem in the ascending world (India, South East Asia, Eastern Europe, and Africa) launch and grow. We are organized as a co-operative of creatives, operators, and investors who are experienced in launching and growing technology businesses.
We value the sovereignty that comes with founding a company, the skin in the game that comes with investing, and the joy that comes with getting sh*t done. In a pre-crypto world, we had to fit into broiler categories — founder, investor, or employee. Crypto allows us to be free-range and be all 3 at the same time.
There is strength in numbers. A strength that comes from working together as a whole. A strength created by a sense of community where the sum of the parts is greater than the individuals. The identity design for Superteam takes on from this notion.
Stronger Together.
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Brand Guidelines
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Brand Identity
2.
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2.1
Primary Logo
This is the primary mark that should be used on all collateral.
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2.2
Secondary Logo
The secondary marks should be used sparingly or only on collarateral that wouldn’t be suitable for the primary mark to have an impact.
This version is not to be used inside other frames, such as in circular social media profiles.
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2.3
Symbol
The symbol without the word ‘Superteam’ is to be used in spaces where the name already is mentioned adjacently, in formats such as Twitter and Youtube.
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2.4
Colour Variations
The Superteam logo is primarily used in yellow against the purple background or vice versa.
Otherwise it can be used in black, yellow or purple in white backgrounds but only in white on black backgrounds.
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2.5
Clear Space
There is a strict exclusion zone around the logo; using proportions of sections of the logo as opposed to exact measurements.
Please apply the following rules to ensure our logo sits within a good breathing space and is seen at its best. Please use your discretion for each application.
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2.6
Incorrect Usage
Always use approved master artwork. Never alter or recreate the logo. Opposite are examples of incorrect use of logo.
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2.7
Colour Palette
The colour palette of Superteam is set to a theme of Super Purple and Super Yellow. Purple connoting the Solana ecosystem works as a background both conceptually and literally for Superteam. These are accompanied with a tint version of both these colours for highlights.
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2.7
Colour Palette
Another usage is the use of gradients between Super Purple and Super Yello on objects or as backgrounds.
Remember to not mix differently oriented backgrounds in the same composition.
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2.8
Typography
The chosen typeface for Superteam is Archivo Semi Expanded, in various weights.
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2.8
Typography
The hierarchy is intuitive and is expanded upon for the website.
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Brand Language
3.
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3.1
Patterns
Characteristic patterns from shapes got from deconstructing the logo are used to extend the visual language.
These have been made in dimensions of Twitter and Youtube.
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3.2
Value Animations
The shapes are also used to animate the values that guide Superteam. These have been conceptualising these values and attributing them simple motion that can be looped and used across media.
Note, that if and when new values are introduced, these animations can work as a good public announcement.
New animations must be made only from the two shapes that have been used in the other animations. New shapes cannot be introduced.
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Brand Communication
4.
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4.1
SuperCoin
The SuperCoin is a graphic made from the identity as an extension to be used as a memento for members, as a shared asset of a community.
Possibilities of materialising this and using it as a tangible asset is also possible.
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4.2
Social Media Templates
Social Media plays a huge role when it comes to Superteam. A range of post and story templates have been made to be used for the brand.
Story templates are in 9:16 ratio and post templates are in ratio 1:1, 5:4, 8:5 and 2:1
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4.2
Social Media Templates
Social Media plays a huge role when it comes to Superteam. A range of post and story templates have been made to be used for the brand.
Story templates are in 9:16 ratio and post templates are in ratio 1:1, 5:4, 8:5 and 2:1
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4.2
Social Media Templates
Social Media plays a huge role when it comes to Superteam. A range of post and story templates have been made to be used for the brand.
Story templates are in 9:16 ratio and each post templates are in ratio 1:1, 5:4, 8:5 and 2:1
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4.3
Super Backgrounds
Super Backgrounds have been created taking forward the identity visuals and constructing frames where images, text or just the visuals themselves can be used to keep the identity dynamic.
Story templates are in 9:16 ratio and each post templates are in ratio 1:1, 5:4, 8:5 and 2:1
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4.3
Super Backgrounds
Super Backgrounds have been created taking forward the identity visuals and constructing frames where images, text or just the visuals themselves can be used to keep the identity dynamic.
Story templates are in 9:16 ratio and each post templates are in ratio 1:1, 5:4, 8:5 and 2:1
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4.3
Super Backgrounds
Super Backgrounds have been created taking forward the identity visuals and constructing frames where images, text or just the visuals themselves can be used to keep the identity dynamic.
Story templates are in 9:16 ratio and each post templates are in ratio 1:1, 5:4, 8:5 and 2:1
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4.3
Super Backgrounds
Super Backgrounds have been created taking forward the identity visuals and constructing frames where images, text or just the visuals themselves can be used to keep the identity dynamic.
Story templates are in 9:16 ratio and each post templates are in ratio 1:1, 5:4, 8:5 and 2:1
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4.3
Super Backgrounds
Super Backgrounds have been created taking forward the identity visuals and constructing frames where images, text or just the visuals themselves can be used to keep the identity dynamic.
Story templates are in 9:16 ratio and each post templates are in ratio 1:1, 5:4, 8:5 and 2:1
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4.3
Super Backgrounds
Super Backgrounds have been created taking forward the identity visuals and constructing frames where images, text or just the visuals themselves can be used to keep the identity dynamic.
Story templates are in 9:16 ratio and each post templates are in ratio 1:1, 5:4, 8:5 and 2:1
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4.4
Bounties
Bounties are mainly used in the website to highlight earning opportunities. These are to be made with different backgrounds that have been provided to create excitement and extend the identity.
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4.4
Bounties
Bounties are mainly used in the website to highlight earning opportunities. These are to be made with different backgrounds that have been provided to create excitement and extend the identity.
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4.4
Bounties
Bounties are mainly used in the website to highlight earning opportunities. These are to be made with different backgrounds that have been provided to create excitement and extend the identity.
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4.5
Website 1920x1080
The website has been made in two laptop sizes and one phone size.
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4.4
Website 1440x900
The website has been made in two laptop sizes and one phone size.
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4.4
Website 360x640
The website has been made in two laptop sizes and one phone size.
The website has been made in two laptop sizes and one phone size.
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Thank You.
Superteam
Brand Guidelines
April 2022