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Maria Krivtsova
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PR/Marketing
Portfolio
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Krivtsova Maria Konstantinovna
Email: masha.krivtsova@gmail.com
Mobile phone: +7 (968) 729-93-90
Date of birth: 17.02.1993
Current job: PR Manager, HUAWEI Company (since October, 2019)
Facebook: https://www.facebook.com/masha.krivtsova/
Instagram: https://www.instagram.com/minimasha_/
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Personal
information
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Specialization and skills
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Several cases of implemented projects in HUAWEI
Main tasks
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Press releases
Generation of information guides, writing and distribution of content
In 2021 I’ve increased the reprint’s number in 17% (in the comparison with 2020)
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Testing program (product's reviews)
Total amount for 2022 (till Nov) – 650
Increased in 10,5% (in the comparison with 2021)
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Special Projects / Free content marketing (IT, Lifestyle, GI, Travel, Top Media)
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Brand promotion in the media
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MWC 2020, Barcelona, Spain
Format: a trip to the world's largest mobile industry exhibition, where the latest HUAWEI innovations and products were presented
Coverage 20 hours after the event: 800 publications in the Russian media
Number of participants: 39 journalists (tier 1 IT, Top Media, TV)
Format: Press-trip for close friends of the brand to talk in detail about new HUAWEI products
Venue: Barvikha Spa Hotel
Date: October 20-21, 2021
Participants: 30 journalists (tier-1 IT, lifestyle)
Keep strong key media loyalty and positive tone around the HUAWEI products
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Hotel Barvikha Hotel&Spa
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Press tours
Management from scratch to completion
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Pre-briefing of MateBook 16 in a MICHELIN starred restaurant (2022)
My idea. Pre-briefing combined not only an information about the product, but also a possibility to try MICHELIN starred dishes. We decided to combine two forms of art – haute cuisine and technologies.
Venue: Selfie restaurant
Participants: 30 TOP key media
Coverage: 150 publications in Russian media in a day of launch
Reach: 47 311 561 according to Medialogia
Tone of voice: 99% positive
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Pre-briefings (before product launch)
Management from scratch to completion. Key responsible person
Audience: 49 700 000
Audience: 142 600 000
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Product launch
4 Brand ambassador created playlists on Yandex Music
The gift set includes: HUAWEI FreeBuds 4i wireless headphones, a card with a QR code of playlists, branded accessories, a Yandex music subscription, a branded box, a branded bag
Number of sets: 30
Number of publications: 57 (Lifestyle, Travel, GI, Music, Sport, IT)
Total audience (reach): ~177,886,681 people
Number of gift sets: 150
On New Year's Eve, journalists received special gifts. The set included a branded box, 2 branded glasses and a postcard packed in a festive branded package.
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New Year's seeding for loyal journalists
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Creative seedings for journalists
Creating idea according budget and timing, management production
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Launch of HUAWEI P50 flagship smartphone (2022)
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New operating system HarmonyOS launch (2020)
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Event-management
Organization from scratch to completion. Key responsible person
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Huawei's cooperation with the Tchaikovsky Moscow State Conservatory
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Laptop’s launch HUAWEI MateBook 16
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TV interview
Project organization, writing interview speech, negotiation with TV channels
Speaker: Celina Chen, Huawei CBG in Russia and CIS
Channels:
Speaker: Arkady Graf, Huawei CBG in Russia
Channels:
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Crisis-management
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Active base of the key media contacts in Russia
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IT
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Business
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Lifestyle
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General Interest, news, TV
Thank you!