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B2B AI-BASED AUDIO OPTIMIZATION AND PRODUCTION MARKET

Market & Competitive Intelligence

2023

Prepared exclusively for WAVESHAPER

Final Report

July 2023

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Part 1

Research Overview

  • Research Objective and Scope
  • Research Methodology

Part 2

Market Definition and Application of AI

  • Market Definition and Coverage
  • Overview of AI in Audio Optimization and Production

Part 3

Executive Summary

  • Market Overview
  • Competitive Landscape
  • Service Offering & Deployment/Delivery Mapping
  • Competitors’ Positioning Matrix
  • Competitors’ Pricing Insights

Part 4

Strategic Framework Assessment

  • PESTLE Analysis
  • Porter’s Five Forces Analysis

Part 5

Market Intelligence

  • Market Dynamics
  • End-user/Target Market Growth

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Part 6

Competitive Intelligence

  • Company Profiled
    • Meeami Technologies
    • Krisp Technologies
    • Insoundz
    • LALAL.AI
    • AONDevices
    • Audio Studio
    • Agora
    • Dolby

Part 7

Recommendations

  • Data-driven recommendations

Part 8

Appendix

  • Glossary
  • Disclaimer

Table of Contents

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01

Research Overview

Sections covered:

      • Research Objective and Scope
      • Research Methodology Overview

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Research Objective and Scope

  • Objective: In-depth market & competitor analysis to understand competition, evaluate general financial indicators, assess market opportunity, strategize market penetration, and scrutinize investment attractiveness

  • Key topics to be covered in the report:
    • Overview of AI in audio optimization and production
    • Market dynamics (market trends, drivers, and challenges) including macroeconomic industry trends
    • Emerging geographical region for market penetration
    • Competitors profiling (top 8 companies)
      • Year founded
      • Global headquarters
      • Number of employees
      • Ownership status
      • Who are your biggest customers?*
      • Business description/overview
      • Product/service portfolio
      • Strengths and weaknesses
      • Pricing strategies
      • Recent innovations/product launches/updates
      • M&A, if any
      • Global revenue, revenue by region, and revenue from product in focus*
      • Market share (%)*
      • Historical company financial*
      • Other company financials such EBIDTA and operating expense*
      • Strategic framework assessment – SWOT and PESTLE
  • Assessing market opportunities*
  • Actionable strategies to maximize market penetration and revenue growth*
  • Strategic recommendations

Research Objective and Scope

*Data is provided based on availability/best effort basis

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Hypothesis development

Data acquisition

Data analysis and conclusions

Strategic insights

  • Evaluate business requirements
  • Develop analytical framework
  • Finalize project approach
  • Secondary research: Public and private databases such as Factiva, D&B, industry news, articles, events, magazines, and competitor websites
  • Primary research: Conduct in-depth primary interviews with market experts and business executives of product in focus manufacturers, retailers, and distributors

  • Use of various analysis techniques �(e.g., top-down/bottom-up market analysis, risk analysis, and market segmentation and share analysis)
  • Data structuring and validating
  • Represent data by organizing, and tabulating the analysis
  • Developing insights
  • Report preparation based on refinement and transformation of data

Research Methodology Overview

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02

Market Definition and Application of AI

Sections covered:

    • Market Definition and Coverage
    • Overview of AI in Audio Optimization and Production

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Market Definition and Coverage

Market Definition

The B2B AI-based audio optimization and production market encompasses the AI technologies, tools, and services that are used to enhance and improve audio quality in a variety of industries, such as music production, film and television, broadcasting, and live events.

WAVESHAPER offers an AI-driven audio optimization and enhancement solution that aims to improve the quality of audio content. Leverages advanced algorithms and machine learning techniques to enhance audio clarity, reduce background noise, improve speech intelligibility, and deliver an immersive audio experience.

Geographical Coverage

  • Global market

Key Competitors

Target Market

  • Live events
  • Broadcasting
  • Film and music
  • Metaverse

  • Podcast
  • Virtual meetings/conference
  • Video streaming
  • Contact centers

WAVESHAPER Offering

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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OVERVIEW OF AI IN AUDIO OPTIMIZATION AND PRODUCTION (1/2)

AI has made significant advancements in the field of audio optimization and production, revolutionizing the way audio content is created, enhanced, and delivered. Deep Learning models, such as Convolutional Neural Networks (CNNs) or Recurrent Neural Networks (RNNs), are commonly employed in audio optimization tasks.

The audio data is used to train these models. The models learn to recognize patterns and features in the audio signals by adjusting their internal parameters through an

iterative training process. From noise reduction and audio enhancement to intelligent mixing and mastering, AI has proven to be a powerful technology for audio optimization

and production.

AI applications in audio optimization and production:

  1. Noise reduction: AI algorithms effectively remove unwanted background noise from audio. The AI models analyze the audio signal and use their learned knowledge to identify and distinguish between the desired audio and the noise components. The models then apply appropriate techniques, such as spectral subtraction or advanced filtering, to suppress or eliminate the noise while preserving the quality of the desired audio

  • Audio enhancement: AI technologies such as machine learning and deep neural networks enhances audio quality. These algorithms analyze and intelligently modify audio signals, improving aspects such as clarity, dynamics, tonal balance, and spatialization. This technology is particularly useful for restoring old or low-quality recordings

  • Virtual instruments and sound synthesis: AI has been used to develop virtual instruments and sound synthesis systems that generate realistic and expressive sounds. By leveraging machine learning and generative models, AI replicates the characteristics of various musical instruments and creates entirely new sounds, expanding the possibilities for music production

Overview of AI in Audio Optimization and Production (1/2)

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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OVERVIEW OF AI IN AUDIO OPTIMIZATION AND PRODUCTION (2/2)

AI applications in audio optimization and production (cont’d):

  1. Real-time audio processing: AI algorithms and deep learning models are employed in real-time audio processing systems, such as digital audio workstations (DAWs) or audio plugins. These solutions leverage the trained models to perform tasks like noise reduction, effects processing, or intelligent mixing and mastering in real-time, providing immediate feedback and results. This technology finds applications in live performances, interactive installations, virtual reality (VR), and augmented reality (AR) experiences

  • Intelligent audio analysis: AI algorithms analyze audio signals to extract meaningful information and insights. This includes tasks like audio transcription, chord recognition, genre classification, and mood detection. Such analyses aid in content indexing, recommendation systems, and music discovery platforms

  • Source separation: AI techniques, including deep learning, are used for source separation tasks where the goal is to isolate individual sound sources from a mixture. For example, deep learning models separate vocals from instrumentals, enabling remixing or karaoke applications
  1. Automatic mixing and mastering: AI-powered solutions automate the process of mixing and mastering audio tracks. These solutions analyze the individual elements of a mix and make adjustments to achieve a balanced and polished sound. By employing machine learning algorithms trained on vast music databases, AI emulates the expertise of professional audio engineers, saving time and enhancing the quality of productions

  1. Music composition and arrangement: AI assists in music composition and arrangement by generating musical ideas and harmonies based on existing patterns and styles. Using deep learning techniques, AI models learn from vast collections of music and create original compositions or suggest alternative arrangements, providing inspiration to musicians and producers

Overview of AI in Audio Optimization and Production (2/2)

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Executive Summary

Sections covered:

    • Market Overview
    • Competitive Landscape
    • Service Offering & Deployment/Delivery Mapping
    • Competitors’ Pricing Insights

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The audio optimization and production market continues to evolve with technological advancements, such as AI and ML, which offer automated audio processing, intelligent audio mixing, and personalized audio experiences.

Global B2B AI-based audio optimization and production growth forecast

The global B2B AI-based audio optimization and production market was valued at US$12.0 billion in 2022 and is expected to reach US$37 billion by 2030, growing at a CAGR of 15%. This growth is being driven by the increasing demand for high-quality audio content, AI integration in chips, and the growing popularity of streaming services:

Market Summary

Executive Summary: Market Overview (1/2)

    • The global podcasting market size was estimated at US$23.5 billion in 2022. The market is expected to grow at a CAGR of 27.6% from 2023 to 2030 to reach US% 131.1 billion by 2030. Furthermore, Buzzsprout, SoundCloud, and Libsyn are top 3 podcast hosting platform, according to The podcast Survey

    • The video streaming (SVoD) market is a rapidly growing market. The global video streaming (SVoD) market size was estimated at US$80.01 billion in 2022 and is projected to reach US$137.0 billion by 2030

    • The rise of artificial intelligence (AI) is revolutionizing the semiconductor industry, from the way chips are designed and manufactured to the way audio is enhanced. AI-powered chips are becoming more efficient and powerful, which is driving demand for AI audio technology that can enhance audio quality. The global semiconductor revenue is anticipated to decrease by 11.2% in 2023, reaching US$532 billion. However, a rebound is expected in 2024, with revenue projected to grow by 18.5%

North America is expected to be the largest market for B2B AI-based audio optimization and production during the forecast period. This is due to the increasing demand for high-quality audio content, the growing popularity of streaming services, and presence of many leading audio software and hardware manufacturers in the region

    • The North America is the biggest podcasting market, valued at US$165 billion in 2022
    • The call centers market in the US. is estimated at US$134.9 Billion in the year 2022
    • The North American video conferencing market held a revenue share of ~35.0%
    • North America dominated the film and music market, valued at US$114 billion in 2022

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

2022

2030

$12 billion

$37 billion

CAGR: 15%

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Market Summary

Executive Summary: Market Overview (2/2)

The Asia Pacific region is expected to be the fastest-growing market for B2B AI-based audio optimization and production due to the increasing demand for high-quality audio content and the use of AI in audio optimization and production

    • Asian semiconductor market is valued US$289.9 in 2022 and is projected exhibit highest market share
    • Asia Pacific is expected to be the fastest-growing film and music market at CAGR of 8% during the forecast period
    • APAC is expected to grow at a remarkable CAGR by 2027, owing to the rising adoption of several video streaming solutions, such as video on demand and OTT platforms
    • The Asia Pacific market for video conferencing is expected to witness a CAGR of over 14.0% through 2030

North America- largest market

APAC- Fastest growing market

The global AI-based B2B audio optimization and production market is competitive, with a multitude of AI-based start-ups and established companies

Dolby has established its leadership in the global B2B AI-based audio optimization and production market, but the industry remains a bit fragmented and risks of new entrants in the market is moderate, with the emergence of AI-based noise reduction and audio optimization start-ups post 2015.

The audio optimization and production market is characterized by rapid technological advancements, with new innovations emerging every day. The continuous evolution of AI technology is intensifying the level of competition in the industry.

    • For instance, Agora, which is a prominent player in the audio optimization and production market, launches AI Noise Suppression and 3D Spatial Audio in February 2023

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Executive Summary: Competitive Landscape (1/2)

Revenue - AI audio (%)

Insights

~10.0

~35%

~45.0

~40%

~3.0

100%

~2.5

~100%

  • Headquartered in Silicon Valley; however, it mostly operates through its Indian office
  • Growing moderately, partnered with Syntiant and Knowles for AI Noise Suppression technology and Huawei is among its clientele
  • Noise cancellation technology is integrated into its other product, Speaker ID, offering identification and authentication capabilities
  • North America and APAC is the biggest market accounts for around ~85% of its revenue

YoY Growth

2020 – 2022

15%

  • Well-known brand, experiencing significant growth, featured in Forbes and CCW
  • Integrated with popular communication applications including Zoom, Microsoft Teams, and Skype
  • Started focusing on B2B in the end of 2019, enterprise customer grew at 23x in 2020 and currently have 2,000 enterprise customers
  • North America accounts for ~60% of its total revenue, followed by APAC (20%)

2021 – 2022

~110%

  • Israeli startup, focusing on the US, Spanish, British, German, Italian, and French markets
  • In April 2023 joined Triple G’s accelerator program
  • Initially focused on sports broadcasting but then entered in podcasting and content creators vertical
  • Focusing on influencer marketing, inviting musician in its office
  • Insoundz has been ranked in 18th in the “startups that are best to work in up to 100”
  • Rapidly growing Swiss startup, focusing lot on technology in just 2 years launched 4 technologies
  • Most popular stem in its tool is vocals, around 73% uses vocal stem
  • Active user grew at ~150%, from 476k in 2021 to 1.2 million in 2022
  • Strong hold in content creator community but limited B2B customer segment
  • Europe is largest market, accounts for ~45%, followed by US & Israel

2,000%, according to TechCrunch

NA

Total revenue

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

(US$ million)

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Executive Summary: Competitive Landscape (2/2)

Revenue - AI audio (%)

Insights

YoY Growth

Total revenue

~4.0

~0.5

~160.7

~1,253.0

  • Recently launched AI audio enhancement in June 2023, offers application-specific IP and ML chips solutions
  • World’s 10 Most Revolutionary Semiconductor Companies-2022 by IndustryWired
  • Reliance on a few key customers, mainly has three high paying customers - two chip vendors and a large mobile OEM
  • In 2022, it partnered with Weikeng Technology for the distribution in Singapore

NA

  • Small startup based in Kanas City, Missouri
  • Mostly B2C and has 25,000+ users' base and do have business solution and pricing strategy
  • Mostly get users from referral marketing
  • At first glance the company's website is interactive

2021 – 2022

~10%

  • Well-known global real-time engagement platform, recently in February 2023, launched AI noise suppression
  • During COVID, its revenue skyrocket but booking loss since 2020, in 2021 the company has booked $120 million loss
  • US and China are biggest market , accounting for ~70% of its total revenue
  • Top ten customers accounted for approximately 21.5% of its revenues
  • Global leading technology company with strong track record of technological innovation and developing advanced audio and video technologies
  • Profitable and demonstrating strong operational performance
  • The company's licensing model is effective and successful, accounts for 93% of its total revenue
  • US is the biggest market, accounts for 37%, followed by China (20%), South Korea (13%)

NA

Entered market in 2023

~100%

Entered market in 2023

Licensing: 93%

Product & services

Click on the logo to navigate to the company profile

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

2020 – 2022

~26%

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Dual Linear/Nonlinear processing

Noise optimization

Eliminates reverberation

Regenerates sound

Stem splitter

Echo cancellation

Web app

Desktop app

API and SDK

Licenses

ML Chips

Hardware integration- DSP

Real-time or Recorded

Real-time

Real-time

Both

Recorded

Real-time

Both

Real-time

Both

Both

Single or Multiple function

Both

Both

Both

Both

Both

Both

Both

Both

Both

Other services offering and/or platform

Accent localization

Dropbox integration

Auto volume

Speech enhancement

Executive Summary: Service Offering & Deployment/Delivery Mapping

Click on the company name to navigate to the product portfolio page

Service offerings

Deployment/delivery

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Service offerings

Deployment/delivery

Service offerings

Deployment/delivery

Service offerings

Deployment/delivery

Service offerings

Deployment/delivery

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Leaders

Contenders

Niche

Executive Summary: Competitors’ Positioning Matrix (1/2)

Operational capabilities (HQ, Offices, employee count, geographical presence, ownership status, and overall performance)

High

Service capabilities (Service offerings, features, revenue, and technology)

Low

High

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Executive Summary: Competitors’ Positioning Matrix (2/2)

  • Leaders: Suppliers that hold a dominant position in the market through their extensive product/service portfolio and robust operational capabilities. These suppliers are the most suitable for engagement since they meet most of the requirements
  • Contenders: Suppliers that have a strong competitive foothold in the market. However, they lag leaders in terms of functional service capabilities and hence, are moderately preferred for engagement
  • Niche: Suppliers that score less across different operational and functional capability parameters

Leaders

  • These include suppliers with strong operational and service capabilities
    • Key players in the category is Dolby

Contenders

  • These suppliers have strong operational capabilities and can expand the services owing to the high operational capabilities
    • Contenders include Krisp, Meeami, and Agora

Niche

  • These are small suppliers with prominent service capabilities, however, lag leaders in terms of operational capabilities
    • Niche includes LALAL.AI, Insoundz, AONDevices, and Audo Studio

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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The noise cancellation software market is growing rapidly, and there are a number of different companies offering different pricing plans. Some of the most common pricing models include monthly subscription plans, freemium plans, and pay-as-you-go plans.

  • Freemium plans are common pricing model for AI audio companies. These plans offer a limited set of features for free, and users can upgrade to a paid plan to unlock more features

Krisp | LALAL.AI | Audo Studio | Agora | Dolby

  • Monthly subscription plans are also the most common pricing model for AI audio companies. These plans typically offer a set of features for a fixed monthly fee

Krisp | Insoundz | Dolby

  • Pay-as-you-go plans pricing model is mostly used by big companies such as Dolby and Agora. These plans allow users to pay for the software only when they use it. Pay-as-you-go plans can be a good option for businesses and other large organizations that only need to use the software occasionally

Krisp | LALAL.AI | Audo Studio | Agora | Dolby

  • Volume discounts are also becoming more common for noise cancellation software. These discounts are offered to businesses and other large organizations that purchase a large number of licenses

Krisp | LALAL.AI | Audo Studio | Agora

Executive Summary: Competitors’ Pricing Insights (1/3)

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Free

version

Demo

sessions

Discount offers

Plan and pricing

Features

Floating license:

Pricing based on the number of agents – Starts from ~$1,000

Noise Suppression

Run on application processors (Intel, AMD, M1,

Snapdragon) or DSP chips

7-day Pro trial

33% -yearly billing

Pro: $8/month

Enterprise: Custom pricing

Free: 60 Min/day of noise and echo cancellation

Pro: Unlimited HD noise and echo cancellation

Enterprise: Pro features + API + Admin & controls

Pro: $799/month

Enterprise: $1,199/month

Custom: Custom pricing

Pro: 320 monthly hrs. of enhanced audio

Enterprise: 600 monthly hrs. of enhanced audio

Custom: 2,000+ monthly hrs. of enhanced audio

For all plans: $2.50 per extra hour

50% discount on Pro and Plus pack

Lite: $15

Plus: $50

Pro: $70

Master: $100

Premium: $200

Enterprise: $300

Lite: 90 min

Plus: 300 min

Pro: 550 min

Master: 1000 min

Premium: 2000 min

Enterprise: 3000 min

Fast processing queue | Batch upload | Stem download

Click on the logo to navigate to the pricing page

Executive Summary: Competitors’ Pricing Summary (2/3)

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Free

version

Demo

sessions

Discount offers

Plan and pricing

Features

Incorporating SoC into products: $1 to $2, depending on the volume

Background noise removal

Creator Plan users get 50% if upgrades to pay as you go model

Stater: Free

Creator: $12

Pay as you go: $20

Standard: $0.05/min

Customize: Custom pricing

Starter: 20 min/month, noise removal, dereverberation, auto volume

Creator: Starter + 600 min/month

Pay as you go: Creator + 600 min/month + pay as per usage

Standard: API, First free 200 min, priority support, pay as per usage

Customize: Priority support, lightning-fast turnaround times, volume discounts, dedicated clusters , on-premise deployment, custom turnaround times

$0.59 /1,000 minutes

First 10,000 minutes are free every month

Volume discounts are automatically applied

Free: $0

Pay as you go:

$0.043, 1–10K min/month

$0.03655: 10–100K min/month

Enterprise: Custom pricing

Free: Complete audio and video API platform, one-time $50 credit - expires after five months of account signup

Pay as you go: Free + Monthly $25 credits

Enterprise: Pay as you go + Priority support, security & HIPAA compliance, regional media zone capability, IP whitelisting

Click on the logo to navigate to the pricing page

Executive Summary: Competitors’ Pricing Summary (3/3)

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Strategic Framework Assessment

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Framework covered:

    • PESTLE Analysis
    • Porter’s Five Forces Analysis

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Political

  • Government support and funding: Government funding for R&D in the field of AI could drive the adoption of AI in audio enhancement
    • For example, in 2020, the US government has announced a US$1 billion investment in AI research and development. This could lead to the development of AI-powered audio optimization and production solutions that could drive market growth

  • International relations: Companies nowadays collaborate with AI researchers and institutions around the world. However, changes in diplomatic relations between countries can impact an organization's ability to collaborate with these partners or affect the terms of technology sharing

Economical

  • Economic conditions: The overall economic stability and growth of countries can influence AI-powered audio optimization and production market demand. Economic downturns may lead to reduced spending on audio optimization and production technologies, while economic growth can create opportunities for market expansion
    • According to the World Bank, the global economic growth is expected to slow to 2.2% per year through 2030, from an average of 2.6% per year in the past decade. However, China is expected to continue to grow at a rapid pace, and India is expected to become the world's third-largest economy by 2030 (Check Global Economic Growth Overview here)

  • End-user market growth: The main use cases of AI-based audio optimization and production industry such as film and music, podcasts, contact centers, and video streaming are experiencing growth. For instance, the global film and music market is expected to grow at a 6% CAGR, the podcasting industry at 27%, and the virtual meetings and conferences industry at 12% (Check End-user/Target Market Growth here)

  • Private sector investment: Companies desires an environment where the private sector investment is high. Private investment in AI sector has exceed US$135 billion in 2022

Social

  • Consumer preferences: Consumers are increasingly demanding high-quality audio in music, films, sports broadcasting, and podcasts. AI-based audio optimization and production technologies can help businesses to enhance audio quality. This is anticipated to drive the B2B AI-based audio optimization and production market

    • According to "The State of Sound Report 2022" by Qualcomm, consumer sentiment towards audio reveals that over 70% of consumers value audio quality and recognize the positive impact it has on their well-being.

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

PESTLE Analysis (1/2)

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Technological

  • Advancements in AI: AI technologies, including ML algorithms, NLP, and deep learning, have made significant strides in recent years. These advancements enable more accurate audio analysis, noise reduction, and voice recognition capabilities. As AI technology continues to advance, businesses will be able to develop and deploy more sophisticated audio optimization and production solutions

    • The global AI market, was projected to reach a market size of around $1.8 trillion by 2030, which eventually is expected to drive the adoption of AI-based audio optimization and production

  • Big data: The increasing availability of big data is also expected to drive the growth of the market. Big data can be used to train AI models to improve the quality of audio content.

Legal

  • Government regulations: Government policies and regulations related to data privacy and AI usage can impact market growth
    • The US’s Federal Trade Commission (FTC) and the EU's General Data Protection Regulation (GDPR) guidelines have laid out regulations for the collection and processing of audio data
    • The EU’s AI Act (AIA), which is a proposed regulation that would establish a legal framework for AI in the EU. The AIA would set out rules for the development, deployment, and use of AI systems in the coming years

  • Intellectual Property: Intellectual property protection is crucial in the AI audio market. Companies often file patents to safeguard their AI algorithms, audio processing techniques, and unique audio production methodologies.

    • For instance, Meeami Technologies has 75+ audio technology patents (approved and pending), Insoundz has 17 patents

Environmental

  • Energy Efficiency: AI audio optimization and production solutions can contribute to energy efficiency by automating processes and optimizing resource utilization, potentially reducing energy consumption in audio production workflows.

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

PESTLE Analysis (2/2)

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Threat of New Entrants

Moderate

  • The threat of new entrants into the B2B AI-based audio optimization and production market is moderate. This is because the market is relatively new and there are a number of barriers to entry, such as high capital requirements and technological expertise. However, the threat of new entrants is likely to increase as the market continues to grow and technology becomes more accessible

Bargaining Power of Suppliers

Relatively low to moderate

  • The bargaining power of suppliers in the B2B AI-based audio optimization and production market is relatively low to moderate. Suppliers include technology providers and AI software developers

  • While established suppliers have may high bargaining power as they offers a range of options, giving buyers the flexibility to choose from various AI audio optimization and production solutions

  • Suppliers with unique proprietary technologies or strong brand recognition may have more leverage

Competitive Rivalry

Relatively high

  • The audio optimization and production market is competitive, with a presence of established player and multitude of AI-based start-ups

  • This can be a threat to profitability if the competition is fierce and companies are constantly trying to undercut each other on price or quality.

Bargaining Power of Buyers:

Moderate to high

  • The bargaining power of buyers in the B2B AI-based audio optimization and production market is moderate to high, driven by the presence of numerous buyers, such as production studios, gaming companies, and streaming platforms, who can choose from a range of AI audio solutions

  • Buyers have the power to negotiate pricing, contract terms, and seek customized solutions based on their specific needs. Large buyers with significant market share, such as major film studios, can exert more influence on suppliers.

Threat of Substitutes

Relatively low

  • The threat of substitutes in the B2B AI-based audio optimization and production market is relatively low. AI technologies offer unique capabilities in audio processing, enhancement, and optimization, making it difficult for traditional audio production methods to match the efficiency and quality delivered by AI-driven solutions

  • Manual audio processing and optimization techniques can be time-consuming, labor-intensive, and less accurate compared to AI-powered alternatives

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Porter’s Five Forces Analysis

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Market Intelligence

Sections covered:

    • Market Dynamics
    • End user/target Market Growth

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Overall economic growth and stability have a significant impact on the audio optimization and production market. During periods of economic expansion, businesses and individuals have more disposable income to invest in audio production services, leading to increased demand. Conversely, during economic downturns, there may be a reduction in spending on non-essential services, affecting the market.

  • According to PwC, the world economy could more than double in size by 2050, far outstripping population growth, due to continued technology-driven productivity improvements. global growth projections to 2050 for 32 of the largest economies in the world, accounting for around 85% of world GDP. Six of the seven largest economies in the world are projected to be emerging economies in 2050, led by China (1st), India (2nd), and Indonesia (4th)

Share of Global GDP - Global

  • According to the World Bank, global economic growth is expected to slow to 2.2% per year through 2030, from an average of 2.6% per year in the past decade. The overlapping crises of the past few years, including the COVID-19 pandemic and Russia's invasion of Ukraine, had ended nearly three decades of sustained economic growth, adding to building worries about slowing productivity, which is essential for income growth and higher wages

    • Despite these challenges, there are some bright spots in the global economy. For example, China is expected to continue to grow at a rapid pace, and India is expected to become the world's third-largest economy by 2030. Additionally, the digital economy is expected to continue to grow, which could create new opportunities for economic growth

PwC projected Global GDP ranking – 2050

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Market Dynamics (1/3)

Global Economic Growth Overview

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Rising expectations for audio quality: The global B2B AI-based audio optimization and production market is driven by the growing demand for high-quality audio in various applications, such as live events, broadcasting, music, podcasts, virtual meetings, and video streaming, all of which require high-quality audio to deliver immersive and engaging experiences.

  • According to "The State of Sound Report 2022" by Qualcomm, consumer sentiment towards audio reveals that over 70% of consumers value audio quality and recognize the positive impact it has on their well-being.

Growing digital content consumption: The increasing consumption of digital content, including broadcasting, film and music, video streaming, and podcasts, is one of the key drivers for the B2B AI-based audio optimization and production market. As more content is created, the need for audio enhancement and production services is expected to grow.

Growing live events market: The live events market is a rapidly growing industry owing to the increasing popularity of live entertainment, the rise of social media, and the growing demand for experiential marketing. Music events are the largest segment of the live event market, accounting for more than 40% of total live event market revenue. Sporting events are the second-largest segment, followed by theater events.

Increasing virtual meetings/conferences: The increasing prevalence of virtual meetings and conferences is driving the demand for AI-based B2B audio enhancement in the market. High-quality audio is essential for effective remote communication and engagement. Businesses are recognizing the importance of investing in audio enhancement solutions to ensure seamless virtual experiences. The demand for advanced audio technologies that optimize sound quality and reduce background noise is on the rise. The audio enhancement market is expected to grow as businesses prioritize delivering professional and immersive virtual meetings.

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Market Dynamics (2/3)

Market Drivers and Trends

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Rising adoption of AI and ML: The adoption of AI and ML has been on the rise across various industries in recent years, including audio enhancement. Businesses are trusting and relying on AI and ML-based solutions to improve efficiency and performance.

    • The rapid progress in AI research and computational power has facilitated the development of sophisticated audio enhancement algorithms. As AI continues to advance, the demand for AI and ML technology in audio enhancement is expected to grow in audio enhancement

    • AI and ML are utilized to develop innovative audio optimization and production solutions, improving audio quality and personalizing sound profiles.

      • These technologies enhance audio clarity and fidelity, and reduce noise, delivering superior audio experiences to users
      • AI and ML technologies are also being used to develop new audio compression algorithms that can reduce the file size of audio files without compromising on the quality of the audio

Global artificial intelligence market size 2021-2030

Market Challenges

The challenges in AI-based B2B audio enhancement are twofold - Intense competition and continuous technological evolution:

    • The industry faces fierce competition, with a significant increase in startups entering the market since 2015

    • Moreover, AI and ML technologies continue to evolve rapidly, so to remain competitive in the market, companies need to continuously update their technology and invest in R&D efforts to ensure they stay up to date with the latest advancements and can effectively innovate and differentiate themselves in the dynamic AI-based audio enhancement landscape.

Source: Statista

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Market Dynamics (3/3)

Market Drivers and Trends

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Podcast listeners – Global (in millions)

Global podcasting market size (in US$ billion)

CAGR: 27.6% 

North America is the biggest market, with a revenue share of ~39%. The US accounts for ~91%.

Latin America is anticipated to grow at the highest CAGR of more than 37.0% by 2023.

Fastest growing podcasting countries are Chile, Argentina, Peru, Mexico, and China

Source: Demandsage

LOW

MEDIUM

HIGH

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

End-user/Target Market Growth (1/9)

Podcasts Market (1/2)

Top 5 podcast hosting platforms among podcasters - Survey

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Top 5 popular mic brands among podcasters

Top 5 popular mics among podcasters

Source: The Podcast Survey

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

End-user/Target Market Growth (2/9)

Podcasts Market (2/2)

The Podcast Survey Data

LOW

MEDIUM

HIGH

Others includes Logitech, MXL, Behringer, Sennheiser, Heil, Electro Voice, Fifine, Neumann, AKG, Tascam, Neewer

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Source: Research and Markets

Film and music market growth – Global (in billion)

CAGR: ~10% 

North America dominated the market with more than 35% revenue share

Asia Pacific is expected to be the fastest-growing market at CAGR of 8% during the forecast period.

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

End-user/Target Market Growth (3/9)

Film and Music Market

LOW

MEDIUM

HIGH

Post production market growth – Global (in billion)

CAGR: 8.5% 

In post production, VFX, 2D-3D, and audio processing dominates the market. Based on application, Television, Film and music, and commercials are the largest end users.

Post-production is relatively the most expensive for the smallest films, with post-production for films over $5m typically being around 7% to 9% of the total budget.

Furthermore, North America is the largest market, account for 35% of the global post production market.

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Gartner predicts that global semiconductor revenue will decline by 11.2% in 2023, to $532 billion. This is due to a number of factors, including weak end-market demand, oversupply of chips, and rising prices. However, the market is expected to rebound in 2024, with revenue increasing by 18.5%.

Furthermore, AI Audio and Video Chip Market is expected to Exhibit a Massive CAGR of 36% by 2030.

The PC, tablet, and smartphone semiconductor markets are stagnating, and will represent only 31% of semiconductor revenue in 2023. In contrast, the automotive and industrial, military/civil aerospace semiconductor markets are expected to grow. The automotive semiconductor market is forecast to grow 13.8%, reaching $76.9 billion in 2023.

Semiconductor industry market growth – Global (in billion)

Source: Gartner & A2Z Market Research

Regional insights

The Europe market will witness significant growth owing to the telecom and automotive industry

Asian Semiconductor market is valued US$289.9 in 2022 and is projected exhibit heighted market share

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

End-user/Target Market Growth (4/9)

Semiconductor Market

LOW

MEDIUM

HIGH

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Semiconductor industry market growth – Global (in billion)

Source: Gartner

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

End-user/Target Market Growth (5/9)

Metaverse Market

LOW

MEDIUM

HIGH

CAGR: `40% 

The growth of the metaverse market is driven by the increasing demand for virtual reality (VR), augmented reality (AR), and mixed reality (MR) in the media and entertainment, gaming, and adjacent markets. Nearly 35–40% of the revenue would be driven by hardware aspects such as VR headsets, sensors and computing systems

The key technology drivers for the metaverse include artificial intelligence (AI), low/no-code platforms, blockchain, cybernetics, 5G and edge computing, digital identity models, community and power platforms, and virtual reality (VR).

The software segment is expected to contribute majorly to the metaverse market during the forecast period. The software segment includes extended reality software, gaming engine, 3D mapping, modeling & reconstruction, metaverse platform, and financial platform. The hardware segment is projected to witness a higher growth rate during the forecast period.

The North America region is expected to dominate the metaverse market during the forecast period. The growth of the metaverse market in North America is driven by the increasing adoption of VR and AR technologies in the gaming, media and entertainment, and healthcare industries.

Regional insights

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Virtual Meetings/Conference market growth – Global (in billion)

CAGR: ~12% 

Source: Emailtooltester

Top video call platforms market share – Global (%)

Source: Fortune Business Partner

Regional insights

The North American video conferencing market held a revenue share of ~35.0%

Market share 2022 by country (%)

Country

MS Teams

Google Meet

Skype

Zoom

United States

9.54%

11.63%

4.29%

58.36%

United Kingdom

23.74%

8.67%

5.83%

52.65%

South Korea

1.39%

5.71%

1.70%

77.49%

Japan

2.36%

4.31%

3.51%

71.43%

India

11.29%

56.43%

4.15%

20.65%

Germany

20.65%

6.21%

11.32%

37.74%

Video call app market share by country -2022

Top video call platforms market share by country (%)

Source: Fortune Business Partner

The Asia-Pacific market for video conferencing is expected to witness a CAGR of over 14.0% through 2030.

Source: Emailtooltester

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

End-user/Target Market Growth (6/9)

Virtual Meetings/Conference Market

LOW

MEDIUM

HIGH

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Event Market

Event industry market growth– Global (in US$ billion)

CAGR: ~11% 

Source: The Insights Partner

The North American live event market is the largest in the world, followed by Europe and Asia Pacific. The North American market is driven by the high disposable income of consumers, the growing popularity of live music, and the increasing number of corporate events.

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

End-user/Target Market Growth (7/9)

LOW

MEDIUM

HIGH

Professional audio equipment market growth– Global (in US$ billion)

CAGR: `6% 

Professional audio equipment refers to the tools and gear used by audio engineers, sound technicians, and musicians for recording, mixing, and live sound reinforcement.

It includes a wide range of devices, such as microphones, mixers, digital audio workstations, amplifiers, speakers, and signal processors.

Furthermore, the microphones segment dominated the market, in terms of revenue, and will acquire a major market share by 2031.

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Source: Statista

Regional insights

North America is the biggest market, with a revenue share of ~30%.

APAC is expected to grow at a 10.5% CAGR by 2027, owing to the rising adoption of several video streaming solutions, such as video on demand and OTT platforms.

Europe is growing moderately.

Source: Grand View Research

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

End-user/Target Market Growth (8/9)

Video Streaming Market

LOW

MEDIUM

HIGH

Video Streaming (SVoD) growth– Global

Revenue (US$ billion)

Avg revenue per user (in US$)

Penetration rate (%)

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Broadcasting market growth – Global (in billion)

CAGR: ~3% 

Source: GMI Insights

North America dominated the market with more than 32% revenue share

Asia Pacific is expected to be the fastest-growing market during the forecast period.

Europe is the 2nd largest market

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

End-user/Target Market Growth (9/9)

Broadcasting Market

LOW

MEDIUM

HIGH

Call centers market– Global (in US$ billion)

North America market share: ~38%

East Asia market share: ~16%

Europe market share: ~20%

South Asia market share: ~13%

  • The Call centers market in the US. is estimated at US$134.9 Billion in the year 2022
  • China is forecast to reach a projected market size of US$128.6 Billion by the year 2030 trailing a CAGR of 5.6% by 2030
  • Japan and Canada, each forecast to grow at 5.5% and 4.4% respectively over the 2022-2030 period
  • Within Europe, Germany is forecast to grow at approximately 4.6% CAGR

Call Centers Market

LOW

MEDIUM

HIGH

Source: PR Newswire

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Competitive Intelligence

06

Companies profiled:

      • Meeami Technologies
      • Krisp Technologies
      • Insoundz
      • LALAL.AI
      • Audio Studio
      • Agora
      • AONDevices
      • Dolby

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Company facts

Year of establishment

2016

Global headquarters

California, US

Global revenue 2022

(in US$ millions)

~10.0

Employee strength 2022

50+

Ownership status

Private

Business description

  • Meeami Technologies operates in the field of Audio AI, specializing in capturing audio from far-field sources, cleaning audio through noise cancellation, and enhancing audio with bandwidth extension technologies
  • Meeami is a spin-off of the media processing and real-time communications group of Imagination Technologies, which is the recognized leader in IP communications and IoT technology platforms for voice, video, and messaging applications
  • It has over 75+ patents granted and pending in the Audio AI and analytics technologies
  • The company is headquartered in Silicon Valley; however, it mostly operates through its office in India

Target customers/use cases

Meeami Technologies, for its noise suppression solutions, targeting customers in various industries, which are as follows:

    • Conferencing Apps and Sales Dialers
    • Meeting Room Devices
    • Automotive
    • Consumer Electronics
    • Call Centers

Hyderabad, India

Headquarters

Office

Clientele

Geographical presence

Meeami Technologies: Company Overview

California, US

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Recent news/updates

Partnerships

Product/solution name: Far Field Enhancement

Platform: Mesh Wi-Fi Router

Product/solution name: VoIP Codecs

Platform: IMX chipset

Product/solution name: AI Noise Suppression, Far Field Enhancement, DoA, Speaker ID

Platform: NDP 120

Product/solution name: AI Noise suppression

Platform: Knowles IA 8201 chipset

In February 2022, Meeami Technologies launched an AI-based noise cancellation solution with a small AI footprint, specifically designed for headphones and smart home devices.

    • The embedded AI solution offered by Meeami requires an average CPU consumption of less than 50100 MHz, with a compact model size of approximately 1 MB for all noise types. For specific use cases or reduced noise types, Meeami can provide even smaller AI model sizes, as low as 500 KB, to accommodate current chipsets

    • Pankaj Joshi, the Head of Product at Meeami Technologies, expressed enthusiasm about the low-footprint AI solution, stating, "We are delighted to announce a cutting-edge AI solution that offers noise cancellation capabilities for multiple use cases. By partnering with leading audio chip companies, we aim to provide a single-chip, cost-effective noise cancellation solution for a variety of devices."

Meeami Technologies: Partnership and Recent News/Updates

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Meeami Technologies: Product Overview

ClearVoice Noise Cancellation Technology

  • Meeami's AI-based Super Wide Band noise suppression technology offers high-performance noise suppression with low power consumption

  • It suppresses stationary and dynamic background noises and enhances the speech for better perceived intelligibility and quality

  • It is specifically designed for edge devices like laptops, mobiles, automotive systems, and wearables Additionally, the technology is optimized for embedded devices such as DSP mixers used in meeting rooms

  • Meeami offers an advanced AI-based deep learning Speaker ID technology integrated with its noise cancellation product. This combined solution provides unique identification and authentication capabilities for various applications, including phone lock/unlock, user login, multi-factor authentication, and fraud detection for activities such as e-commerce purchases, bank transactions, and ATM cash withdrawals

  • Available as a floating license supporting Windows 10 and MacOS

ClearVoice Interface

Product in focus

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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  • Leverages AI, deep learning and voice signal processing algorithms

  • Meeami's MVNS technology combines the power of AI and DSP, enabling real-time noise suppression and speech enhancement for a wide range of applications

  • The Meeami Voice Noise Suppression (MVNS) system operates on a frame-by-frame basis, with a frame size of 16ms. Each frame's input PCM signal is transformed into a high-dimensional feature vector, which is then analyzed to estimate the appropriate mask or gain. This estimated mask or gain is applied to the input features, effectively separating speech features from background noise. Finally, the processed features are converted back to PCM format using a linear decoder

  • Performance
    • Algorithmic Delay: 40 milliseconds.
    • Avg. POLQA: 3.45 (250 Test vectors – 50 Noises X 5 SNRs)

Datasheet

Click on the button to access the datasheet

Overview of technology

Meeami Technologies: Technology Overview

Super Wide Band Noise suppression technology

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Number of Agents

Price per Year

1-10

~$1,000

11-50

~$5,000

51-100

~$10,000

100+

Tailored pricing

  • Demo: Meeami Technologies offers a free demo for ClearVoice, allowing customers to experience the technology before making a purchase decision

  • Floating license scheme: Meeami Technologies offers a floating license scheme for ClearVoice, which means that a single license can be used on multiple devices. This helps contact centers to optimize their costs and plan for seasonality

  • Add-on services:
    • Training on how to use the technology
    • Customization of the technology to meet the specific needs of the contact center
    • Support for the technology
  • Pricing based on the number of agents: The pricing for ClearVoice is based on the number of agents using the technology. 

Note: Prices may vary from customer to customer and project requirements

Pricing strategy

Meeami Technologies: Pricing Strategy

Pricing Strategy - Meeami Technologies' Clearvoice Noise Cancellation Technology

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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AI-based audio optimization and production market

<5%

  • According to Ministry of Corporate Affairs (MCA), India, Meeami's authorized share capital is US$1,200 ( ₹1.00 Lakhs ) and its paid-up capital is also US$1,200 ( ₹1.00 Lakhs)
  • The company's revenue has increased by an average of 20% over the past five years

Global revenue growth by year (US$ million)

Key insights

Revenue by product - 2022

Revenue by region - 2022

15%

16%

Market share (%) - 2022

Meeami Technologies: Financial Analysis

Net profit

Revenue

YoY

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Global revenue in 2022: 10.0

(US$ million)

Global revenue in 2022: 10.0

(US$ million)

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Strengths

  • Diverse application: Meeami Technologies’ noise cancellation technology can be applied to different use cases such as conferencing apps and sales dialers, meeting room devices, automotive, consumer electronics, and call centers. This diversity reduces the company's dependency on any single market segment

  • Integrated noise cancellation in Speaker ID: Its noise cancellation technology is also integrated in its other product, Speaker ID. This combined solution provides unique identification and authentication capabilities for various applications

Opportunities

  • Increasing demand for noise suppression: With the rising popularity of remote work, video conferencing, and voice communication, there is a growing demand for high-quality noise suppression solutions. Meeami Technologies can capitalize on this trend by targeting businesses, individuals, and industries that require clear audio communication

Weaknesses

  • Limited offering: Its audio technology only offers sound suppression

Threats

  • Intense competition: The audio technology industry is highly competitive, with numerous startups and established companies vying for market share. Meeami Technologies faces the risk of increased competition from existing players as well as new entrants, which could impact their market position and profitability

Meeami Technologies: SWOT Analysis

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Company facts

Year of establishment

2017

Global headquarters

California, US

Global revenue 2022

(in US$ millions)

45.0

Employee strength 2022

250+

Ownership status

Private

Business description

  • Krisp is a California based company that develops AI-powered noise cancellation software
  • The company was founded in 2017 by Arto Bendiken and Davit Gokhman
  • Krisp's flagship product, Krisp, is a software application that can be used to remove background noise from audio recordings and live calls

Target customers/use cases

Krisp Technologies for its AI audio solutions, targeting two customers segments, which are as follows:

    • Enterprises
    • Contact centers (Financial Sector, Construction and Real Estate, Hospitality, Retail)

Krisp's target market is businesses and individuals who use communication platforms such as Zoom, Skype, and Google Meet. These platforms are used by millions of people around the world.

California, US

Clientele

Geographical presence

Krisp Technologies: Company Overview

Krisp boasts an extensive and diverse customer portfolio, the company claims that more than 2,000 businesses use Krisp , below are some the clients. Please click here to access the exhaustive list of its customers

Yerevan, Armenia

Headquarters

Office

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Recent news/updates

Upcoming events

Krisp announced that they are participating in the CCW Las Vegas - Premier Customer Contact Event, which is a four day tradeshow in Las Vegas.

  • In June 2023, Krisp Technologies announced that they are going to be featured in Microsoft's announcement of AI integration in the Microsoft Store, allowing Microsoft customers to access Krisp's Voice Productivity AI directly through the AI Hub for enhanced communication and productivity

  • In May 2023, Krisp’s co-founders, Davit Baghdasaryan and Arto Minasyan invited to NASDAQ MarketSite at Times Square for a talkshow about the future of Krisp

  • In May 2023, Krisp has been named a Disruptor of the Year Finalist for the 2023 CCW Excellence Awards

  • In Feb 2023, Krisp was featured in Forber's article in a list of "mind-blowing AI tools”

  • In Nov 2022, Krisp has appointed Jake Braly as a Chief Marketing Officer

Krisp Technologies: Upcoming Events and Recent News/Updates

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Krisp Technologies: Product and Technology Overview

AI Voice Clarity

  • Krisp offers
    • Background voice cancellation
    • Noise cancellation (bi-directional)
    • Echo cancellation

  • It utilizes AI algorithms to eliminate background noise, echo, and other audio distortions, resulting in improved voice clarity and intelligibility

  • It integrates with popular communication applications like Zoom, Microsoft Teams, Skype, and others, allowing users to have clearer audio during their calls or meetings

AI Voice Clarity

Product in focus

Technology

  • Krisp uses AI, DNN, and advanced signal processing techniques to achieve its noise cancellation capabilities. The DNN is collectively trained on 10K+ hours of human voice and background noise. It captures the audio from the user's microphone, applies noise reduction algorithms, and then sends the cleaned-up audio to the communication application or recording software

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Krisp AI Voice Clarity and Meeting Assistant

Note: Prices may vary from customer to customer and project requirements

Pricing strategy

Krisp Technologies: Pricing Strategy

  • Krisp Technologies offered a pricing strategy based on a freemium model, with both free and paid subscription options.

  • The company has designed its pricing strategy to meet the needs of businesses of all sizes.

    • Free plan: 60 minutes of noise cancellation per day, unlimited transcriptions, and two meeting notes per day.

    • Pro plan: Unlimited noise cancellation features and is priced at $12 per month

    • Enterprise plan: The enterprise plan is available to businesses. It includes features such as unlimited noise cancellation, priority support, and custom pricing

Monthly Billing

Krisp offer 33% off, if customers choose yearly billing option

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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  • The company claims that they are eliminating over 75 billion minutes of background noise monthly 

  • Krisp experienced a significant shift in revenue dynamics, transitioning from primarily B2C to focusing on B2B and onboarding enterprise customers starting in December 2019

    • Between 2019 and 2020, Krisp experienced significant growth, transitioning from serving 0 to serving 600 paying enterprises and soaring from $0 to $4 million in annual recurring revenue

  • In 2020, Krisp experienced a significant surge:

  • By March 2020, their largest customer, a prominent tech giant, had adopted 2,000 Krisp licenses, solidifying Krisp's presence in the enterprise market

  • Krisp Technologies has successfully raised funding through four rounds, accumulating a total funding amount of $17.5 million to support its growth and innovation in the noise-cancellation software industry

Key insights

Krisp Technologies: Financial Analysis (1/2)

Date

Transaction Name

Number of Investors

Money Raised

Lead Investors

2018

Seed round

8

$3.5 million

Shanda Group & Sierra Ventures

2019

Convertible Note

1

-

-

2020

Series A

5

$5 million

Shanda Group & Sierra Ventures

2021

Series A - Extension

5

$9 million

RTP Global

Enterprise customers growth

Funding Rounds

20x

Active users

23x

Enterprise accounts

13x

Annual recurring revenue

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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AI-based audio optimization and production market

<10%

Financial stats

Revenue by product - 2022

Revenue by region - 2022

Market share (%) - 2022

Krisp Technologies: Financial Analysis (2/2)

  • Krisp’s historical revenues and growth rate is not available in the secondary and is difficult to estimate as there no response from primary on the revenue part. However, according to TechCrunch article, Krisp revenue has been growing by more than 2,000% year over year

  • According to Dealroom, the company has raised $17.5 million in funding to date, and it was valued at $36–$54 million in February 2021. This indicates that the company is generating significant revenue and is profitable

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Global revenue in 2022: 45.0

(US$ million)

Global revenue in 2022: 45.0

(US$ million)

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Marketing channels distribution

Krisp Technologies: Marketing Channels Distribution

Direct: The percent of direct traffic to the analyzed website on desktop

Referrals: The percent of traffic to the analyzed website from referring websites on desktop

Organic search: The percent of traffic to the analyzed website from organic search on desktop

Paid search: The percent of traffic to the analyzed website from paid search on desktop

Social: The percent of traffic to the analyzed website from social media networks on desktop

Mail: The percent of traffic to the analyzed website from email on desktop

Display: The percent of traffic to the analyzed website from display advertising on desktop

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Direct

Referrals

Organic

search

Paid

search

Social

Mail

Display

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Strengths

  • Bi-directional noise cancellation: One of the unique features of Krisp is its ability to work in a two-way manner, meaning it cancels out both the background noise coming from the user's environment and the noise coming from the other participants in the call

  • Strong online meeting customer base: Krisp has partnered with several leading companies, including Zoom, Microsoft Teams, and Google Meet. This allows Krisp to integrate seamlessly with these communication platforms, making it easy for users to adopt and use the technology

  • Strong B2B segment: In 2020, Krisp experienced 22x growth in enterprise accounts, and as of 2022, the company has more than 2000 enterprise customer base

Opportunities

  • Expansion into new industries: Krisp's noise cancellation technology can be applied beyond communication applications and contact centers. There are opportunities to expand into industries such as podcasting, broadcasting, or any field where clear audio quality is essential

Weaknesses

  • Limited use cases/application: The company operates in two niche markets only, i.e., enterprises and contact centers, whereas its competitors such as Meeami and Dolby target various markets

  • Limited free usage: In its free version, Krisp only allows 60 minutes of noise cancellation per day, whereas markets have other free alternatives

Threats

  • Changes in technology: The technology used for noise cancellation is constantly evolving. As technology advances, other companies may develop competing noise cancellation technologies that surpass or rival Krisp's capabilities. Staying ahead of the technological curve and continuously improving the offerings will be crucial. Krisp needs to keep up with these changes in order to maintain its competitive advantage

Krisp Technologies: SWOT Analysis

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Company facts

Year of establishment

2016

Global headquarters

Tel Aviv, Israel

Global revenue 2022

(in US$ millions)

3.0

Employee strength 2022

~40

Ownership status

Private

Business description

  • Insoundz operates in the AI-powered audio enhancement technology industry. Insoundz is focused on reinventing the way audio professionals produce and use sound to drive insights through next-generation content and engagement
  • The company's flagship product is the Insoundz API, which allows developers to add noise cancellation, reverb removal, and other audio enhancements to their applications
  • The company was founded by Emil Winebrand, Guy Etgar, and Tomer Goshen
  • It has 17 audio technology patents granted

Target customers/use cases

The company for its Insoundz API, targeting mainly three customers segments, which are as follows:

    • Podcast
    • Broadcasting
    • Creators (Video editing)

Tel Aviv, Israel

Geographical presence

Insoundz: Company Overview

Clientele

Headquarters/office

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Recent news/updates

Partnerships

In April 2023, Insoundz announced partnership with Triple G Ventures, which is the global business and growth accelerator and consultancy company for rising brands/startups

  • In May 2023, Insoundz hosted musician and producer Izhar Ashdot in their HQ in Israel and demonstrated their AI-powered audio enhancement technology

  • In April 2023, the company has launched it new website

  • Insoundz has been ranked in 18th in the “startups that are best to work in up to 100 employees – 2022 ” published by Dun & Bradstreet

  • In April 2022, Insoundz appoints Ayelet Senderovits Shapiro as VP of Human Resource

Insoundz: Partnership and Recent News/Updates

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Insoundz: Product and Technology Overview

Insoundz API

  • Insoundz API offers
    • Regenerates sound (AI-powered audio regeneration separates speakers from environmental elements, producing clear audio)
    • Background voice cancellation
    • Eliminates reverberation

  • Delivery platforms/modes: Cloud based API

    • Dropbox integration: User can upload audio files to a designated Dropbox folder and receive them back with enhanced quality

  • Provides admin dashboard to control and monitor API usage and team access

Insoundz API Dashboard and documentation

Product in focus

Technology

Insoundz uses a variety of technologies to provide its audio technology solutions. These technologies include:

  • Cloud computing: Insoundz uses cloud computing to host its audio recording and editing software, audio streaming and distribution services, and audio analytics and marketing tools

  • AI and ML: Insoundz uses AI and ML to power its audio editing technology

  • Natural language processing: Insoundz uses natural language processing to power its audio technology

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Insoundz API

Note: Prices may vary from customer to customer and project requirements

Pricing strategy

Insoundz: Pricing Strategy

  • Insoundz only offers a subscription-based pricing model for its audio enhancement technology.

  • The company offers demo sessions as trial but do not offer any free services

  • They offer three different subscription plans , which are as follows:

    • PRO: The PRO plan costs $799 per month and offers 320 monthly hours of enhanced audio

    • ENTERPRISE: The ENTERPRISE plan costs $1,199 per month and offers 600 monthly hours of enhanced audio

    • CUSTOM: The ENTERPRISE plan offers custom price based on project requirements and offers 2,000 monthly hours of enhanced audio

Monthly Billing

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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AI-based audio optimization and production market

  • Insoundz is a global company with a focus on the US and European markets. In Europe, they primarily focus on the Spanish, British, German, Italian, and French markets

Key insights

Revenue by product - 2022

Revenue by region - 2022

Market share (%) - 2022

Insoundz: Financial Analysis

Note: Insoundz only operates in the AI based audio enhancement market, and for that, it offers the Insoundz API.

Insoundz API

<5%

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Global revenue in 2022: 3.0

(US$ million)

Global revenue growth by year (US$ million)

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Insoundz: Financial Analysis

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Date

Transaction Name

Number of Investors

Money Raised

Lead Investors

2016

Grant

-

$100k

-

2016

Accelerator/Incubator

1

$1.4 million

PLUS Ventures

2017

Grant

1

$400k

Israel Office Chief Scientist

2018

Series A

3

$5 million

Reinvent VC

2019

Later stage VC (Series A)

4

$5 million

Reinvent VC

2021

Later stage VC

4

$3 million

Visionary Private Equity Group

Funding Rounds

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Strengths

  • Strong hold on broadcasting customer segment: Insoundz possesses a notable strength in its strong hold on the broadcasting customer segment, particularly in the sports broadcasting vertical

Opportunities

  • Expansion into new markets: Insoundz can explore opportunities to enter new geographic markets such as APAC or target specific customer segments such as contact centers to diversify its customer base and increase market penetration

  • Partner with other companies: Insoundz could partner with other companies, such as technology companies or retailers. This would allow the company to leverage its strengths and reach new customers

Weaknesses

  • High price: Insoundz’s pricing tends to be higher compared to its competitors. This higher pricing may pose challenges in attracting price-sensitive customers who prioritize affordability. It could potentially limit Insoundz's market share and hinder its ability to compete effectively with other audio companies offering more competitively priced products

  • Reliance on a few key market segments: Insounds relies on a few key customers for a significant portion of its revenue. This makes the company vulnerable to changes in the behavior of these customers

Threats

  • Intense competition: The audio industry is highly competitive, with established players and new entrants constantly introducing innovative products and technologies

Insoundz: SWOT Analysis

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Company facts

Year of establishment

2020

Global headquarters

Zug, Switzerland

Global revenue 2022

(in US$ millions)

2.5

Employee strength 2022

10+

Ownership status

Private

Business description

  • The legal name of LALAL.AI is OmniSale GmbH. It is a Swiss company founded by Dmitry Orlov

  • The company specializing in audio processing and AI technology. The platform offered services to separate vocals and music from audio files using advanced machine learning algorithms

  • LALAL.AI has been featured in a number of publications, including The New York Times, Wired, and Forbes

Target customers/use cases

LALAL.AI targeting mainly three customers segments, which are as follows:

    • Music and DJs
    • Audio engineer
    • Content creators
    • Vocalist

Zug, Switzerland

Geographical presence

LALAL.AI: Company Overview

Clientele and reviews

    • Vocalist
    • karaoke lovers
    • Enterprises

Reviews on Product hunt

Clientele

Headquarters/office

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Recent news/updates

LALAL.AI: Upcoming Events and Recent News/Updates

  • At the end of 2022, the company launched a desktop version of LALAL.AI. The application enabled users to split audio and videos into stems in one convenient place on their Windows, macOS, and Linux computers

  • In December 2022, LALA.AI added two brand new stems, wind and string instruments, and claims that With this expansion, LALAL.AI becomes the world's first splitter capable of extracting 10 stems

  • In July of 2022, LALAL.AI introduced Voice Cleaner, a noise cancellation solution that removes background music, mic rumble, vocal plosives, and many other types of extraneous noises from video and audio recordings

  • In February 2022, the company released Phoenix, which is a state-of-the-art audio source separation technology. Phoenix processes and splits files into stems twice as fast, delivers higher quality vocal extraction, handles backing vocals much more carefully, and produces significantly fewer artifacts

Affiliate & referral program

Affiliate Program

  • LALAL.AI offers an affiliate program that pays a 30% commission on each purchase. The program is open to anyone who can promote LALAL.AI's services. Affiliates can track their earnings using an affiliate link and cookies. The cookie lifetime is 180 days, and if an affiliate earns less than $150, their balance will roll over and continue to accumulate until the minimum threshold is reached

Referral Program

  • LALAL.AI offers a referral program that rewards users with free minutes for referring new users to the platform. Referrers receive 5 minutes for each new user that signs up, and the new user receives 10 minutes. The referral program is open to all LALAL.AI users, regardless of their subscription tier

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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LALAL.AI: Product and Technology Overview (1/2)

Stem Splitter

  • LALAL.AI is an AI-powered audio processing service that offers stem separation or stem splitting. Its stem splitting feature has the capability to separate 10 different stems: vocals, instrumentals, drums, bass, acoustic guitar, electric guitar, piano, synthesizer, string instruments, and wind instruments from audio

  • Stem splitter is based on Phoenix, which has its own state-of-the-art audio source separation technology. The stems are separated using a deep learning model called Phoenix, which is trained on a massive dataset of audio tracks

Product in focus

Voice cleaner

  • LALAL.AI's Voice Cleaner is an online service that uses artificial intelligence to remove background music and noise from audio recordings

  • Voice Cleaner works by first identifying the different components of an audio recording. This includes the vocals, background music, and any other noise. The service then uses a deep learning model to remove the background music and noise, while preserving the vocals

Stem Splitter

Voice Cleaner

  • Supports English, Chinese, French, German, Italian, Japanese, Korean, and Spanish

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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LALAL.AI: Product and Technology Overview (2/2)

LALAL.AI Business Solution

  • It allows its users to integrate its music source separation algorithm into an application or website for vocal and instrumental stem splitting

  • Dedicated support manager and tech team to optimize the performance and ensure the success of the operation

Product in focus

Delivery platforms/modes

  • LALAL.AI offers two delivery methods for its stem separation and voice cleaning services:

    • Web app: This is the default delivery method. Users can upload their audio files to the web app and then download the processed stems or cleaned audio files
    • API: This delivery method allows businesses and/or developers to integrate LALAL.AI's services into their own applications. User can use the API to request stem separation or voice cleaning, and then receive the processed stems or cleaned audio files in a JSON format
    • Desktop app: The LALAL.AI desktop app allows users to split audio tracks into individual stems, remove background noise, and identify audio files. The app is available for Windows and macOS

  • The company is also working to launch VST plugin and mobile app

LALAL.AI Business Solution

Tools

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Note: Prices may vary from customer to customer and project requirements

Pricing strategy

LALAL.AI: Pricing Strategy (1/2)

  • LALAL.AI allows users to try its service for free as a Demo. Then the user needs to upgrade to process more files and get results faster

  • The starter pack is only available for individual use

  • The Starter Pack plans all have the same features and input/output formats, but the number of minutes allowed per month varies. The prices are also set based on the number of minutes allowed

Plan

one-time fee

Minutes

Upload Size Limit per File

Input/Output Formats

Features

Lite Pack

$15

90

2GB

MP3, OGG, WAV, FLAC, AVI, MP4, MKV, AIFF, AAC

  • Fast processing queue
  • Batch upload
  • Stem download

Pro Pack

$70 (50% discount)

550

2GB

MP3, OGG, WAV, FLAC, AVI, MP4, MKV, AIFF, AAC

  • Fast processing queue
  • Batch upload
  • Stem download

Plus Pack

$50 (50% discount)

300

2GB

MP3, OGG, WAV, FLAC, AVI, MP4, MKV, AIFF, AAC

  • Fast processing queue
  • Batch upload
  • Stem download

Standard pack – For individual use

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Note: Prices may vary from customer to customer and project requirements

Pricing strategy

LALAL.AI: Pricing Strategy (2/2)

  • High volume pack is only available only for individual and business use

  • The high-volume plans all have the same features and input/output formats, but the number of minutes allowed per month varies. The prices are also set based on the number of minutes allowed

Plan

Price

Minutes

Upload Size Limit per File

Input/Output Formats

Features

Master

$100

1000

2GB

MP3, OGG, WAV, FLAC, AVI, MP4, MKV, AIFF, AAC

  • Fast processing queue
  • Batch upload
  • Stem download

Premium

$200

3000

2GB

MP3, OGG, WAV, FLAC, AVI, MP4, MKV, AIFF, AAC

  • Fast processing queue
  • Batch upload
  • Stem download

Enterprise

$300

5000

2GB

MP3, OGG, WAV, FLAC, AVI, MP4, MKV, AIFF, AAC

  • Fast processing queue
  • Batch upload
  • Stem download
  • Custom pricing plans

Standard pack – For individual and business use

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Key events

LALAL.AI: Financial Analysis (1/2)

Key Statistics

  • In 2020, started by launching Rocknet, which is a neural network trained on 20 TB of data for extracting instrumentals and voice tracks from songs

  • Launched, Cassiopeia in 2021, a superior version of Rocknet with improved splitting results and fewer audio artifacts

  • Expanded Cassiopeia in the same year to include instrument extraction for drums, bass, acoustic guitar, electric guitar, piano, and synthesizer

  • Expanded its reach by offering translations in seven additional languages: Chinese, French, German, Italian, Japanese, Korean, and Spanish

  • Released Phoenix in 2022, a state-of-the-art audio source separation technology with two new stems: wind and string instruments

  • Introduced Voice Cleaner in July 2022, a noise cancellation solution that removes background music, mic rumble, and other extraneous noises from audio and video recordings

  • Added business solutions in 2022, allowing integration of LALAL.AI's stem-splitting technology via API for websites, services, and applications

  • Three most popular stems in 2022:

73%

Vocals

11%

Drums

6%

Voice

% of the total number of splits

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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AI-based audio optimization and production market

Global revenue growth by year (US$ million)

Revenue by product - 2022

Revenue by region - 2022

Market share (%) - 2022

LALAL.AI: Financial Analysis (2/2)

<5%

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Global revenue in 2022: 2.5

(US$ million)

Global revenue in 2022: 2.5

(US$ million)

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Marketing channels distribution

LALAL.AI: Marketing Channels Distribution

Direct: The percent of direct traffic to the analyzed website on desktop

Referrals: The percent of traffic to the analyzed website from referring websites on desktop

Organic search: The percent of traffic to the analyzed website from organic search on desktop

Paid search: The percent of traffic to the analyzed website from paid search on desktop

Social: The percent of traffic to the analyzed website from social media networks on desktop

Mail: The percent of traffic to the analyzed website from email on desktop

Display: The percent of traffic to the analyzed website from display advertising on desktop

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Direct

Referrals

Organic

search

Paid

search

Social

Mail

Display

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Strengths

  • Strong B2C customer segment: LALA.AI has strong hold in the B2C customer segment, particularly within the content creator community. This strength contributes to LALAL.AI’s market position, revenue generation, and ability to meet the specific needs of content creators

  • Strong technological advancement: Starting with Rocknet, a neural network, in 2020, the company swiftly launched the enhanced version, Cassiopeia in 2021, added new stems to further enhance its capabilities. Building on this success, LALAL.AI introduced Phoenix in 2022, an upgraded version featuring two additional stems. The introduction of Voice Cleaner in the same year further showcases the company's ability to continually innovate and meet the evolving needs of its users

Opportunities

  • Integration partnerships: LALAL.AI can explore partnerships with popular audio and video editing platforms, streaming services, businesses in the music industry, such as record labels, music production companies, and karaoke bars, or relevant software solutions to integrate its stem extraction and noise cancellation technology. These partnerships could help LALAL.AI reach a wider audience and grow its business

Weaknesses

  • Limited sales revenue and market reach of Voice Cleaner: Due to its recent launch in July 2022, LALAL.AI’s Voice Cleaner product has limited sales revenue and customer base. Being a relatively new addition to their offerings, it may take time for the product to gain traction and expand its market presence, potentially impacting revenue generation and overall market penetration

  • Limited B2B customer segment: LALAL.AI recently launched business solutions in 2022 and has limited B2B customer base. As a newer addition to their offerings, the B2B segment does not account for a significant portion of the company's total revenue

Threats

  • Competition: The field of audio processing, source separation, and noise cancellation is competitive, with other companies and technologies vying for market share. LALAL.AI needs to stay ahead by consistently innovating and delivering superior performance and user experience

LALAL.AI: SWOT Analysis

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Company facts

Year of establishment

2018

Global headquarters

California, US

Global revenue 2022

(in US$ millions)

4.0

Employee strength 2022

20+

Ownership status

Private

Business description

  • AONDevices, Inc. is a semiconductor company based in Irvine, California, that specializes in developing application-specific, high-accuracy, super low-power edge AI processors, algorithms, and solutions
  • The company was founded by Mouna Elkhatib
  • AON’s cutting-edge technology offers hassle-free ways to control devices, including wearables, hearables, and smart home devices
  • Its technology is based on a combination of deep learning and advanced DSP

Target customers/use cases

AONDevices, for its noise suppression solutions, targeting customers in various industries, which are as follows:

    • Hearing Aids
    • Wireless Earbuds
    • Smartphones
    • Podcasting

Clientele

Geographical presence

AONDevices: Company Overview

  • AONdevices claims that its technology and solutions is being licensed and used by tier-1 customer

Headquarters/office

California, US

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Recent news/updates

AONDevices: Recent News/Updates and Pricing Strategy

  • In 2022, AONDevices was recognized by IndustryWired as one of the World’s 10 Most Revolutionary Semiconductor Companies – 2022

  • In June 2023, AONDevices introduced Breakthrough Super Low-Power, Low-Latency, Customizable Edge AI Speech Enhancement

  • In Feb 2022, AONDevices signed a contract with Weikeng Technology Pte Ltd., a Singapore-based services provider of electronic components and subsystems products, for the distribution of its electronic components
  • The cost of incorporating AON's System-on-a-Chip (SoC) into products ranges from $1 to $2, depending on the volume

Pricing strategy

Key insights

  • AON mainly has three paying, high-volume customers — two chip vendors and a large mobile OEM
    • Dialog Semiconductor, an American founded UK-Domiciled manufacturer of semiconductor-based system solutions
    • Large mobile (unnamed) OEM customer, AON, is licensing its IP to integrate into their own SoC

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Date

Transaction Name

Number of Investors

Money Raised

Lead Investors

2018

Accelerator/Incubator

-

US$2.6 million

-

Funding Rounds

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Product in focus

AONDevices: Product and Technology Overview

  • AONDenoise is a compact, efficient edge AI denoising technology that can be coded on chip. It is designed for applications that require minimal power and latency. It is one of the smallest denoising algorithms available, making it an ideal AI speech enhancement for use in hearing aids, wireless earbuds, smartphones, and wearables

AONDenoise™

  • AONDenoise leverages AI and deep learning neural networks to distinguish human speech from background noise. To maximize the efficiency of this neural network, AONDevices has developed a dedicated software tool suite. This allows both in-house and customer development to customize and train the system to handle specific noise environments or a broader range of noises

  • The AONDenoise solution has various applications, including:

    • Hearing Aids: Customizable noise cancellation for improved performance in different environments
    • Wireless Earbuds: Optimal audio quality in transparency mode, conversation mode, and voice calls
    • Smartphones: Clearer voice quality during calls, especially in outdoor settings
    • Podcasting: Crystal-clear audio streaming even in noisy surroundings
  • AON offers its edge-AI processor in two forms: as intellectual property (IP) and as a machine-learning chip. The neural-processing ASIC is tightly coupled with a deep-learning algorithm:

    • Offers AON Chips come with integrated ML optimized algorithms at no extra cost to the customers
    • Offers dedicated software tool suite
    • Offers fast time-to-market training services with the support of a small dataset

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Strengths

  • Compact and efficient edge AI denoising technology: Its AONDenoise™ - AI denoising technology offers low power consumption and minimal latency. The company claims that it is one of the smallest denoising algorithms available in the market

  • Strong customer relation: The strong customer relationships forged with major chip makers and mobile OEMs during its initial years are a significant strength for AONDevices

Opportunities

  • Strategic partnerships: Collaborating with other technology companies or forming strategic partnerships can help AONDevices access new markets, technologies, or distribution channels

  • Market Expansion: There is an opportunity for AONDevices to enter new markets and expand its customer base, both domestically and internationally

Weaknesses

  • Reliance on key customers: AONDevices heavily depends on a few key customers for a significant portion of its revenue. This reliance creates a vulnerability for the company, as any changes in the behavior, needs, or decisions of these customers could have a substantial negative impact on AONDevices' financial performance

  • Limited utilization options: AONDevices' technology can only be accessed through two channels: licensing and the utilization of its ML chips

Threats

  • Technological advancements: The field of AI audio is rapidly evolving, and new technologies and advancements could pose a threat to AONDevices' AI noise suppression solution. If competitors or other market players develop more advanced or innovative solutions, it could impact the competitiveness of AONDevices' offering

AONDevices: SWOT Analysis

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Company facts

Year of establishment

2020

Global headquarters

Missouri, US

Global revenue 2022

(in US$ millions)

0.5

Employee strength 2022

<5

Ownership status

Private

Business description

  • Audo Studio is a speech enhancement technology company that provides developers and creators with tools to improve the quality of their audio recordings

  • The company is founded by Matthew Scholefield and Michael Nguyen

  • The company's flagship product, Audo AI, is a cloud-based platform that uses artificial intelligence to remove background noise, reduce echo, and adjust volume levels

Target customers/use cases

AONDevices, for its noise suppression solutions, targeting customers in various customer segment, which are as follows:

    • Contact creators
    • Developers
    • Podcasters

Missouri, US

Clientele

Geographical presence

Audo Studio: Company Overview

Headquarters/office

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Audo Studio: Product and Technology Overview

Audo AI

  • Audo Studio removes background noise and enhances speech. The key features of Audo Studio are:

    • Automatic background noise removal: Audo Studio uses state-of-the-art artificial intelligence to automatically remove background noise from audio recordings. This can include noise from traffic, construction, people talking, and other environmental sounds

    • Speech enhancement: Audo Studio also enhances speech by making it clearer and more intelligible. This is done by adjusting volume levels, removing distortion, and improving the overall audio quality

    • Ease of use: Audo Studio is a web-based application that is easy to use. Users can simply upload their audio files, click the "Clean Audio" button, and Audo Studio will automatically remove background noise and enhance speech

    • Fast processing: Audo Studio typically processes audio files within seconds, providing cleaned audio files quickly for immediate use

Product in focus

Audo AI

Delivery platforms/modes

    • Audo AI web-based application
    • Audo API

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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  • Founded in 2020, the company has experienced good growth in its user base

  • Audo Studio claims that its software is 10x faster than Adobe and Audacity

Key insights

Audo Studio: Financial Analysis

25,000+

Users

300,000+

Audio hrs. cleaned

AI-based audio optimization and production market

<0.5%

Revenue by region - 2022

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Global revenue in 2022: 0.5

(US$ million)

Key insights

Date

Transaction Name

Number of Investors

Money Raised

Lead Investors

2021

Accelerator/Incubator

-

US$20,000

Digital Sandbox KC

Funding Rounds

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Pricing strategy

  • The company have different pricing structure for dashboard users and for API

  • API pricing strategy is built for business

Audo Studio pricing

Audo Studio: Financial Analysis

Plan

User base

Price

Features

Starter

For individuals who occasionally need audio enhancements

Free

  • 20 min/month
  • Noise removal
  • Dereverberation
  • Auto volume

Creator

For individuals who occasionally need audio enhancements

$12

  • All available features
  • 600 min/month

Pay As You Go

One-time payment for 600 minutes + creator pack’s min

$20

  • All available features
  • 600 min/month + pay as per usage

Pricing strategy – Audo AI

Plan

Price

Features

Standard

$0.05/min

    • Free 200 min
    • Priority support
    • Lightning-fast turnaround times

Customized

Custom

    • Priority support
    • Lightning-fast turnaround times
    • Volume discounts
    • Dedicated clusters
    • On-premise deployment
    • Custom turnaround times

Pricing strategy – Audo API

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Marketing channels distribution

Audo Studio: Marketing Channels Distribution

Direct: The percent of direct traffic to the analyzed website on desktop

Referrals: The percent of traffic to the analyzed website from referring websites on desktop

Organic search: The percent of traffic to the analyzed website from organic search on desktop

Paid search: The percent of traffic to the analyzed website from paid search on desktop

Social: The percent of traffic to the analyzed website from social media networks on desktop

Mail: The percent of traffic to the analyzed website from email on desktop

Display: The percent of traffic to the analyzed website from display advertising on desktop

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Direct

Referrals

Organic

search

Paid

search

Social

Mail

Display

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Strengths

  • User-friendly interface: The web-based application is easy to use and interactive, allowing users to quickly upload audio files and apply the cleaning and enhancement processes with just a few clicks

  • Strong B2C: The company has a strong B2C customer segment

Opportunities

  • Expansion to mobile platforms: Developing mobile applications for Audo Studio could extend its reach to a broader user base, including content creators, journalists, and podcasters who frequently record on mobile devices

  • Collaboration with content creation platforms: Partnering with popular content creation platforms or integrating Audo Studio as a built-in feature can attract more users and increase brand exposure

Weaknesses

  • Limited B2B: The company has a limited presence in B2B. It has separate pricing plans and an Audio API tailored specifically for enterprises

  • Limited offering: Audo only offers noise removal and auto volume

Threats

  • The emergence of new competitors with more advanced technology: New competitors with more advanced technology are emerging in the market for audio AI solutions. This could make it difficult for Audio AI to maintain its market share

  • The lack of standards for audio AI solutions: There are no standards for audio AI solutions. This could make it difficult for Audio AI to integrate its solutions with the solutions of other companies

Audo Studio: SWOT Analysis

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Company facts

Year of establishment

2014

Global headquarters

California, US

Global revenue 2022

(in US$ millions)

160.7

Employee strength 2022

780+

Ownership status

Public

Business description

Target customers/use cases

Clientele

Geographical presence

Agora: Company Overview

  • Agora is a leading global communications platform-as-a-service (CPaaS) provider that specializes in real-time engagement solutions
  • It offers an infrastructure and a comprehensive set of APIs and SDKs, enabling businesses to integrate voice, video, and interactive broadcasting into their applications and services
  • Agora core technology revolves around the Software Defined Real-Time Network (SD-RTN™). This network leverages a global infrastructure consisting of more than 200 data centers strategically located around the world

Agora, for its noise suppression solutions, targeting customers in various industries, which are as follows:

    • Virtual meeting and conferencing
    • Metaverse
    • Gaming
    • Live casting
    • Education
    • Media & entertainment

California, US

Headquarters/office

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Agora: Upcoming Events and Pricing Strategy

  • In June 2023, Agora’s Flexible Classroom won "Classroom Technology Innovation of the Year" for its low-code solution designed to scale functionality and engagement for online classrooms, joining Samsung, Lenovo, and other honorees

  • In April 2023, Agora was recognized as a Webby Award honoree under the category Metaverse, Immersive, and Virtual: Best Realtime Experience. Agora was recognized specifically for how its real-time engagement (RTE) technology is used for HTC’s VIVE Sync VR app

Achievements/awards

Pricing strategy

AI Noise Suppression

  • Agora offers a flexible and cost-effective pay-as-you-go pricing model with zero upfront cost, with zero upfront cost

  • First 10,000 minutes are free every month

  • Volume discounts are automatically applied

  • Price: $0.59 /1,000 minutes

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Agora: Product and Technology Overview

AI Noise Suppression

  • Agora’s AI Noise Suppression offers:

    • Noise reduction capabilities: Based on deep-learning models, enable real-time noise removal from audio and video >100 types

    • Echo and reverberation free: Removes reverberation and echoing from poor acoustic environments, allowing clear speech

    • Low latency: low latency, low power consumption, and efficient processing modes to suppress background noise during calls and livestreams

    • Cross-platform support: Support for background noise removal on Web, iOS, Android, Mac, Windows, Unity, React Native, Flutter, Linux and Electron

    • Deployment: Allows users to utilize modular background noise filter functions by simply integrating an API or SDK with a few lines of code

AI Noise Suppression API

Product in focus

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Global revenue growth by year (US$ million)

Agora: Financial Analysis (1/3)

2020 & 2021 revenue growth

    • COVID-19 pandemic led to a surge in demand for real-time engagement solutions
    • Agora entered new markets in Europe, Latin America, and the Middle East
    • Agora launched a number of new products and features, including its SD-RTN™ network, which provides high-quality real-time audio and video streaming

2022 revenue decline

  • The K-12 academic tutoring sector in China experienced a significant decrease in usage following regulatory changes
  • The global macro environment was challenging in 2022

Revenue

Net income

Operating margin

EBITDA margin

  • Agora has been investing heavily in research and development, as well as sales and marketing. These investments have led to increased expenses

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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R&D and S&M expense by year (US$ million)

Revenue by region - 2022

Key insights

Agora : Financial Analysis (2/3)

  • The company has been making losses in recent years for a number of reasons, including:
    • The implementation of new regulations in China: In 2021, the Chinese government implemented new regulations on the online education industry, which led to a decline in usage of Agora's products in the K-12 academic tutoring sector
    • Increased competition: The real-time communication market is becoming increasingly competitive, with new entrants entering the market and existing players expanding their offerings
    • Increased expenses: Agora has been investing heavily in research and development, as well as sales and marketing

  • Research and development expenses represented 37.1%, 65.9%, and 71.3% of the total revenue

  • A significant percentage of the Agora’s operating expenses are fixed in nature and are based on forecasted revenue trends. Accordingly, in the event of a revenue shortfall, the company may not be able to mitigate the negative impact on profitability in the short term

Key insights

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Agora: Financial Analysis (3/3)

  • In 2020, 2021, and 2022, our top ten customers (after aggregating customers with multiple accounts) accounted for approximately 37.4%, 29.8% and 21.5% of its revenues, respectively

Active customers by year

Revenue by product - 2022

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Global revenue in 2022: 160.7

(US$ million)

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Marketing channels distribution

Agora: Marketing Channels Distribution

Direct: The percent of direct traffic to the analyzed website on desktop

Referrals: The percent of traffic to the analyzed website from referring websites on desktop

Organic search: The percent of traffic to the analyzed website from organic search on desktop

Paid search: The percent of traffic to the analyzed website from paid search on desktop

Social: The percent of traffic to the analyzed website from social media networks on desktop

Mail: The percent of traffic to the analyzed website from email on desktop

Display: The percent of traffic to the analyzed website from display advertising on desktop

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Direct

Referrals

Organic

search

Paid

search

Social

Mail

Display

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Strengths

  • Extensive product portfolio that covers a wide range of use cases: Agora offers a wide range of real-time communication and audio products and solutions

  • Global Reach and strong presence in China: Agora has a strong global presence and offers its services to customers across the world and the company has a strong presence in China

Opportunities

  • increasing demand for noise suppression: The demand for noise suppression solutions is growing as remote work, video conferencing, and voice communication become increasingly popular. Agora can capitalize on this trend by targeting businesses, individuals, and industries that require clear audio communication

  • Expansion into chip segment: Agora can expand its market reach and increase sales by offering licenses of its AI noise enhancement technology to chip makers. By providing chip manufacturers with access to their advanced noise enhancement algorithms, Agora can enable the integration of their technology into chips, catering to a broader range of devices and applications

Weaknesses

  • High operating expenses and negative net income: Agora's operating expenses are significantly higher than its operating income. A major portion of these expenses goes to SG&A and R&D. This means that the company is spending more money than it is bringing in, which is contributing to its negative net income

  • Declining revenue: Agora's revenue has been declining in recent years. This is a worrying trend, as it suggests that the company is not growing its business

Threats

  • Competition: The field of audio processing and noise cancellation is competitive, with several companies and technologies vying for market share. Agora needs to stay ahead by consistently innovating and delivering superior performance and user experience

Agora: SWOT Analysis

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Company facts

Year of establishment

1965

Global headquarters

California, US

Global revenue 2022

(in US$ millions)

1,253

Employee strength 2022

2,336

Ownership status

Public

Business description

Target customers/use cases

Clientele

Geographical presence

Dolby: Company Overview

  • Dolby Laboratories is a technology company that specializes in audio and imaging technologies. Dolby is a global company, its products and technologies are used by people all over the world, and have revolutionize the way we experience audio and imaging
  • The company was founded in 1965 by Ray Dolby, and it has since become a leading provider of audio and imaging solutions for the cinema, home entertainment, and mobile industries
  • Dolby's audio technologies have applications in communication and conferencing systems, ensuring clear and natural sound reproduction during voice and video calls
  • The company's most well-known technologies include Dolby Atmos, Dolby Vision, and Dolby Digital

Dolby, for its audio solutions, targeting customers in various industries, which are as follows:

    • Movies and TVs
    • Gaming
    • Content creators
    • Live events
    • Live auctions and betting
    • Conferencing/virtual meeting
    • Broadcasting
    • Podcasting
    • Telehealth
    • Metaverse
  • America
    • US (7)
    • Brazil (1)
  • EMEA
    • France(2)
    • Germany (3)
    • Ireland (1)
    • Netherlands (1)
    • Poland (1)
    • Spain (2)
    • Sweden (1)
  • EMEA (Cont’d)
    • UAE (1)
    • UK (1)
  • APAC
    • Australia (1)
    • China (5)
    • India (3)
    • Japan (2)
    • Singapore
    • South Korea (1)

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Recent news/updates

Dolby: Recent news/updates

  • In March 2023, PUBG Mobile and Dolby Laboratories collaborated to bring Dolby Atmos immersive audio to the game's Arena Mode, enhancing the gaming experience with lifelike sound. Players will benefit from greater immersion, depth, and clarity, allowing them to pinpoint opponent movements and fully immerse themselves in the battlefield. Dolby Atmos is currently available in Arena Mode, with further updates to come. PUBG Mobile is free to download on the App Store and Google Play Store, and compatible Dolby Atmos devices are required to enjoy the enhanced audio

  • In March 2023, Dolby launched the Dolby Atmos Renderer application, an all-in-one tool for audio professionals and creatives. The new application combines existing functionality and introduces new features such as native Apple Silicon compatibility and improved performance. The Dolby Atmos Renderer application offers enhanced capabilities for Dolby Atmos audio production, including support for native plug-ins, 96 kHz ADM, and an improved user interface

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Dolby: Product and Technology Overview

Dolby.io - Enhance API

  • The Dolby.io Enhance API is a cloud-based service that uses Dolby's audio processing technology to improve the sound quality of audio and video recordings. The API is easy to use and scalable

  • key features:

    • Noise reduction: Remove unwanted noise from audio recordings, such as background noise, wind noise, and traffic noise
    • Speech leveling: Level up the volume of speech in audio recordings, so that the speech is consistently audible
    • Loudness correction: Correct the loudness of audio recordings, so that they sound consistent across different devices and platforms
    • Sibilance reduction: Reduce sibilance, which is a harsh, high-pitched sound that can be caused by certain consonants
    • Plosive reduction: Reduce plosives, which are sharp, popping sounds that can be caused by certain consonants
    • Dynamic equalization: Dynamically equalize audio recordings, so that the sound is optimized for the playback device
    • Tone shaping: Shape the tone of audio recordings, so that they sound more natural or more engaging

  • Technological approach
    • Work in an open research environment, leveraging the latest deep learning technologies, and contribute to the advancement of AI for audio

Product in focus

Dolby.io - Enhance API

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Note: Prices may vary from customer to customer and project requirements

Pricing strategy

Dolby: Pricing Strategy

  • Dolby's Enhance API pricing strategy is based on a pay-as-you-go model

  • Free-trial customers receive one $50 credit upon signup, and Pay-as-you-go customers receive a monthly $25 credit

Plan

Price

Features

Free

$0

  • Complete audio and video API platform
  • New feature updates
  • Comprehensive documentation and sample
  • One-time $50 credit - expires after five months of account signup

Pay-as-you-go

$0.04300: 1 – 10K min/month

$0.03655: 10 – 100K min/month

  • Complete audio and video API platform
  • New feature updates
  • Comprehensive documentation and sample
  • Monthly $25 credit

Enterprise

Customized pricing

  • Priority support
  • Security & HIPAA compliance
  • Regional media zone capability
  • IP whitelisting

Communication and Media Pricing

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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160.8

146.4

141.3

130.0

AI-based audio optimization and production market

~35%

  • Dolby's debt has been declining in recent years, from $400 million in fiscal 2019 to $300 million in fiscal 2022. This is a positive sign, as it indicates that the company is able to manage its debt load and is not overly reliant on debt financing

Global revenue growth by year (US$ million)

Key insights

Market share (%) - 2022

Dolby: Financial Analysis (1/2)

COGS by year (US$ million)

Revenue

Net income

Operating margin

EBITDA margin

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Revenue by product - 2022

Dolby: Financial Analysis (2/2)

Revenue by region - 2022

R&D expense by year (US$ million)

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Global revenue in 2022: 1,253.0

(US$ million)

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Marketing channels distribution

Dolby: Marketing Channels Distribution

Direct: The percent of direct traffic to the analyzed website on desktop

Referrals: The percent of traffic to the analyzed website from referring websites on desktop

Organic search: The percent of traffic to the analyzed website from organic search on desktop

Paid search: The percent of traffic to the analyzed website from paid search on desktop

Social: The percent of traffic to the analyzed website from social media networks on desktop

Mail: The percent of traffic to the analyzed website from email on desktop

Display: The percent of traffic to the analyzed website from display advertising on desktop

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Direct

Referrals

Organic

search

Paid

search

Social

Mail

Display

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Strengths

  • Strong brand reputation: Dolby is a well-established and globally recognized brand, known for its high-quality audio and video technologies

  • Licensing business model: Dolby's licensing business model allows it to generate revenue by licensing its audio and video technologies to manufacturers and content creators. This model provides a steady stream of recurring revenue and enhances the company's profitability

  • Strong technological expertise: Dolby has a strong track record of technological innovation, developing advanced audio and video technologies that enhance the entertainment and media experiences. Their expertise in audio encoding, noise reduction, and surround sound has set industry standards

Opportunities

  • Growing demand for high-quality entertainment: The increasing consumer demand for immersive audio and video experiences presents an opportunity for Dolby to expand its market presence. This includes applications in streaming platforms, gaming, virtual reality, and augmented reality

  • Focus on digital content creation: As the digital content creation industry continues to expand, Dolby can leverage its expertise and technologies to cater to content creators

Weaknesses

  • Reliance on partnerships: Dolby heavily relies on partnerships with manufacturers, content creators, and other industry players to incorporate its technologies into their products and content. Any strain in these partnerships or the inability to secure new collaborations could limit Dolby's market reach and growth potential

Threats

  • Legal and regulatory challenges: Dolby operates in multiple jurisdictions and must comply with various intellectual property laws and regulations. Any legal disputes or changes in regulations related to licensing, patents, or copyrights can pose challenges and impact the company's operations

  • Growing competition: Dolby is far ahead of its competitors in terms of revenue, offerings, and technology, but the emergence of growing startups with innovative solutions and competitive pricing threatens Dolby's market share. To stay ahead, Dolby must prioritize continuous innovation, strategic partnerships, and effective communication of its brand value. By leveraging its strong reputation and industry experience, Dolby can navigate the competitive landscape and maintain its leadership position

Dolby: SWOT Analysis

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

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Data-driven Recommendations

07

Section covered:

      • Regional
      • Target Market
      • Pricing Strategy
      • Partnership
      • Digital and Physical Presence

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Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Data-driven Recommendation: Regional

Regions to focus

Initially, Waveshaper should focus on NA, as the region is expected to be the largest market for B2B AI-based audio optimization and production.

  • North America is home to a large and growing population of consumers who are demanding high-quality audio content. The region is also home to many leading audio software and hardware manufacturers, which provides Waveshaper AI with a strong partner ecosystem

Should start by focusing on North America

For long-term, should keep eye on APAC

Simultaneously, for the long term, Waveshaper should focus on APAC, as the region is anticipated to be the fastest-growing market for B2B AI-based audio optimization and production due to the increasing demand for high-quality audio content and the use of AI in audio optimization and production.

By focusing on these two regions, Waveshaper can position itself as an emerging provider of B2B AI-based audio optimization and production solutions. This will allow the company to grow its business and reach a wider audience.

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Target Market

2022 – CAGR% – 2030

Why to focus?

Experiencing good growth

Good growth + Emerging industries for AI Audio

Data-driven Recommendation: Target Market (1/2)

Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Podcasting Market

$30.3B – 27.6% – $131.1 B

Podcasting is rapidly growing industry. By collaborating with podcast hosting platforms like Buzzsprout, SoundCloud, and Libsyn, Waveshaper can its offer services as third-party plug-in or as integrated features of these platforms,

Film and Music Market

$325.0B – 10% – $479.0B

Huge market and provides an opportunity to partner with big production houses or music companies. Waveshaper can try to utilise a licencing strategy like Dolby

Live Events Market

$958.0B – 11% – $1,965.0B

Semiconductor Market

$599.6B – 18.5% – $630.9B*

AI is revolutionizing the semiconductor industry by optimizing manufacturing processes and incorporating advanced features like AI audio enhancement technology. It drives the development of more sophisticated semiconductors, creating a cycle of continuous innovation and growth

Metaverse

$54.0B – 40% – $800.0B

Metaverse is emerging industry and limited companies are operating in this market. Waveshaper can tap into this to gain a competitive edge

Live events is a huge industry. Waveshaper can partner with industrial audio hardware system providers to incorporate its technology into their hardware

Notes: Click on the target market name to check the detailed end user data | * indicates that data is for 2024

Key markets to focus

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Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

While focusing on the key end users (Podcast, Film and music, Live events, semiconductors, and metavers) to gain market share, Waveshaper should continue offering its services to other industries such as the video streaming, broadcasting, and call center industries. However, it is recommended to allocate limited capital to these sectors due to their slow growth and the AI audio market in these three industries is highly competitive in nature.

In the short-term or to start with, Waveshaper should focus on 2 or 3 key markets, specifically podcasting, film and music, as well as the emerging Metaverse sector. By concentrating efforts and resources on these high-potential markets, Waveshaper can establish a strong presence and gain market share in these areas.

Looking towards the long-term, Waveshaper should diversify its offerings and expand into other key end users. This approach will help in mitigating risks and avoid over reliance on a single end user sector. By maintaining a strategic focus while broadening its reach, Waveshaper can maximize market opportunities, sustain growth, and establish itself as a versatile provider of audio services across multiple sectors.

The metaverse is an emerging industry, characterized by its early stages of development and growth. With its potential to revolutionize virtual experiences, the metaverse is gaining increasing attention and investment from various sectors.

AI audio technology will play a pivotal role in meeting the audio demands of the metaverse. As the metaverse continues to expand, there will be a growing need for immersive audio experiences. AI audio technology will drive this advancement by providing spatial audio, personalized content, noise reduction, real-time language translation, and adaptive audio generation.

As this industry continues to evolve, companies like Dolby are recognizing the opportunities it presents and are actively focusing their efforts on developing and implementing AI audio technology to enhance the auditory aspects of the metaverse.

Data-driven Recommendation: Target Market (2/2)

Key markets to focus (Cont’d)

Market gap/opportunity

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Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Data-driven Recommendation: Pricing Strategy (1/2)

Pricing models

Why to choose?

The licensing model provides a recurring revenue stream, while the tiered pricing strategy caters to individual customers and smaller businesses. This diversified approach allows Waveshaper to tap into multiple market segments, expand its customer base, and drive sustainable growth.

Furthermore, Waveshaper should highly consider implementing free version of its technology on the website initially. Offering a free version enables users to explore and experience the tool's capabilities, creating interest and driving adoption.

Additionally, Waveshaper should focus on offering volume discounts to incentivize customers with high usage or multiple licences, encourage larger adoption, and foster long-term partnerships.

It is important for Waveshaper to continuously evaluate and refine its pricing strategy based on market dynamics, customer feedback, and competitive analysis. Regular monitoring of the effectiveness of different pricing models, licensing agreements, and tiered pricing tiers will allow Waveshaper to optimize its revenue potential and remain competitive in the AI audio technology market.

Licensing Model

Recurring revenue and long term partnership

Tiered Pricing

Cater to the needs and budgets of different CX segments

Pay-as-you-go

Seperate or as one of tier in tiered pricing

Recommended pricing tactics:

  • Free version (Initially)
  • Volume discounts
  • Bundling services

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Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Licensing Model: Should consider offering various licensing models tailored to different customer segments can be a strategic move for Waveshaper, allowing to tap into diverse market segments and optimize revenue streams. For instance, offer a per-user licensing model for applications used by individuals or small teams, and a per-project or enterprise/OEM licensing model for larger companies or applications with broader usage.

  • By offering a per-user licensing model for applications aimed at individuals or small teams, Waveshaper can attract and accommodate smaller customers who require flexibility in usage. This model ensures that the pricing aligns with the scale of their operations, encouraging adoption among startups and small businesses
  • On the other hand, implementing a per-project or enterprise/OEM licensing model will cater to larger corporations or applications with broader usage needs. This approach allows Waveshaper to capture the value of its technology in high-demand scenarios while providing cost-effective options for enterprises to integrate their solutions into multiple projects. By adopting licensing strategies like those employed by successful companies such as Dolby, Waveshaper can optimize its revenue potential and establish itself as a versatile player in the market, appealing to a wide range of customers and industries

By implementing a licensing model, Waveshaper can tap into recurring revenue streams, while simultaneously maximizing the value of its offerings and cultivating enduring relationships with customers and partners. Through these customized licensing options, Waveshaper can effectively monetize its technology, ultimately contributing to business growth and market dominance.

Tiered Pricing: Offer different pricing tiers to cater to the needs and budgets of different customer segments. For example, basic package with essential features at a lower price point, a standard package with additional features, and a premium package with advanced capabilities. This tiered approach allows customers to choose the option that best suits their requirements.

  • Implementing a tiered pricing strategy is a common and effective approach in the SaaS industry. This strategy allows Waveshaper to cater to different customer segments and budgets. By offering various pricing tiers with escalating features and capabilities, Waveshaper can provide customers with options that align with their requirements and willingness to pay. This flexibility in pricing tiers ensures that customers can access the value and benefits of Waveshaper's technology based on their specific needs

Pay-as-You-Go: Waveshaper should incorporate a Pay-as-You-Go pricing model into its strategy, charging customers based on their actual usage of the technology. This approach enables customers to pay only for the resources they consume, providing flexibility and cost control. By implementing this pricing per minute, Waveshaper aligns its pricing with the value customers derive from the technology, allowing them to scale their usage up or down as needed. It can also be one of the tiers in a tiered pricing model. Companies like Dolby, Agora, and Audo AI have a pay as you go model.

Data-driven Recommendation: Pricing Strategy (2/2)

Pricing models (Cont’d)

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Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

In today's rapidly evolving business landscape, partnerships play a crucial role in driving growth and fostering innovation, especially in the realm of AI audio enhancement. Waveshaper should recognizes the importance of forging various strategic partnerships to expand its market presence and add value to its offerings.

Strategic Partnership: Waveshaper should consider partnering with semiconductor companies such as Micron Technology and/or wearable company such as Boat to integrate its AI audio technology into their chips and devices, enabling seamless audio processing on hardware devices. By tapping into the vast reach of semiconductor and wearable companies, Waveshaper can expand its user base and establish itself as a emerging provider of audio enhancement technology in the industry.

Product and Services Bundling Partnership: Waveshaper should focus on forming product and services bundling partnerships, where integrating its AI audio technology with other companies’ products or services, it will create added value for customers. Waveshaper can partner with podcast hosting platform such as Buzzsprout, SoundCloud, and Libsyns.

Recommended Waveshaper + Podcast hosting partnership framework:

Integrating Waveshaper’s AI audio technology as third party plugin in the podcasting hosting platform.

For instance, WPForms is a WordPress form builder plugin

Waveshaper can also consider offering free trial for few day or discount deals for that platform users

For instance, Jasper AI partnered with Upwork, offers discount and free trial to Upwork freelancers to scalp up its business

Data-driven Recommendation: Partnership

Partnership

Directly integrating Waveshaper’s AI audio technology into podcast hosting platforms

In-built feature

Integrating Waveshaper’s AI audio enhancement technology as feature in the pricing plan of podcasting platforms (Featuring Waveshaper name)

For instance, Cohost AI integrated in the pricing plan of Buzzsprout

Feature in pricing plan

Feature in pricing plan

Partnership framework 1

Partnership framework 2

Partnership framework 3

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Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis

Launch Waveshaper in Product Hunt

Waveshaper should consider launching its AI audio solution on Product Hunt, an American website renowned for sharing and discovering new tech products. With a massive, global community of tech enthusiasts, entrepreneurs, users, and early adopters, Product Hunt offers unparalleled distribution potential, making it an ideal platform for Waveshaper to gain widespread visibility, and attract potential clients.

Click to access Product Hunt launch guide

Data-driven Recommendation: Digital and Physical Presence

Digital and Physical Presence

Participate in TechCrunch Disrupt 2023

Waveshaper can seize the opportunity to participate in TechCrunch Disrupt 2023, a prestigious tech conference taking place in San Francisco from September 19-21, 2023. By joining this event, Waveshaper can showcase its cutting-edge AI audio solution to thousands of founders, investors, developers, and technologists, fostering invaluable networking opportunities and gaining invaluable insights into the latest trends and innovations in the tech industry.

Click to access TechCrunch Disrupt 2023

Click here to check other tradeshows and conferences

Marketing

Waveshaper should strategically focus on marketing initiatives encompassing SEO, content marketing, and social media marketing, while also ensuring its presence in prominent online databases like Crunchbase and ZoomInfo. This comprehensive approach will enhance brand visibility, attract potential clients, and establish Waveshaper as a emerging player in the AI audio industry.

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Appendix

08

Section covered:

      • Glossary
      • Disclaimer

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Glossary

Abbreviation

Full form

B2B

Business to Business

AI

Artificial Intelligence

ML

Machine Learning

CAGR

Cumulative Annual Growth rate

OTT

Over The Top

APAC

Asia Pacific

B2C

Business to customers

DSP

Digital Signal Processing

GDP

Gross Domestic Product

R&D

Research and Development

NLP

Natural Language Processing

VoIP

Voice Over Internet Protocol

API

Application Interface

VC

Venture Capital

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DISCLAIMER

This report has been prepared from sources and data that we believe to be reliable, but we make no representation as to its accuracy or completeness. Any decision or action taken by the recipient based on this report shall be solely and entirely at the risk of the recipient. Opinions and information provided are made as at the date of the report issue and are subject to change without notice. All trademarks and copyrights remain the sole ownership of their rightful owners/licensees. I

Reproduction without written permission is completely forbidden. NOT FOR FURTHER DISTRIBUTION

Thank you!

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