B2B AI-BASED AUDIO OPTIMIZATION AND PRODUCTION MARKET
Market & Competitive Intelligence
2023
Prepared exclusively for WAVESHAPER
Final Report
July 2023
Personal - Individual Use
Part 1 | Research Overview | |
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Part 2 | Market Definition and Application of AI | |
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Part 3 | Executive Summary | |
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Part 4 | Strategic Framework Assessment | |
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Part 5 | Market Intelligence | |
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Part 6 | Competitive Intelligence | |
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Part 7 | Recommendations | |
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Part 8 | Appendix | |
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Table of Contents
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01
Research Overview
Sections covered:
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Research Objective and Scope |
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Research Objective and Scope
*Data is provided based on availability/best effort basis
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Hypothesis development | Data acquisition | Data analysis and conclusions | Strategic insights |
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Research Methodology Overview
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Market Definition and Application of AI
Sections covered:
Personal - Individual Use
Market Definition and Coverage
Market Definition
The B2B AI-based audio optimization and production market encompasses the AI technologies, tools, and services that are used to enhance and improve audio quality in a variety of industries, such as music production, film and television, broadcasting, and live events.
WAVESHAPER offers an AI-driven audio optimization and enhancement solution that aims to improve the quality of audio content. Leverages advanced algorithms and machine learning techniques to enhance audio clarity, reduce background noise, improve speech intelligibility, and deliver an immersive audio experience.
Geographical Coverage
Key Competitors
Target Market
WAVESHAPER Offering
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
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OVERVIEW OF AI IN AUDIO OPTIMIZATION AND PRODUCTION (1/2)
AI has made significant advancements in the field of audio optimization and production, revolutionizing the way audio content is created, enhanced, and delivered. Deep Learning models, such as Convolutional Neural Networks (CNNs) or Recurrent Neural Networks (RNNs), are commonly employed in audio optimization tasks.
The audio data is used to train these models. The models learn to recognize patterns and features in the audio signals by adjusting their internal parameters through an
iterative training process. From noise reduction and audio enhancement to intelligent mixing and mastering, AI has proven to be a powerful technology for audio optimization
and production.
AI applications in audio optimization and production:
Overview of AI in Audio Optimization and Production (1/2)
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
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OVERVIEW OF AI IN AUDIO OPTIMIZATION AND PRODUCTION (2/2)
AI applications in audio optimization and production (cont’d):
Overview of AI in Audio Optimization and Production (2/2)
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
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03
Executive Summary
Sections covered:
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The audio optimization and production market continues to evolve with technological advancements, such as AI and ML, which offer automated audio processing, intelligent audio mixing, and personalized audio experiences.
Global B2B AI-based audio optimization and production growth forecast
The global B2B AI-based audio optimization and production market was valued at US$12.0 billion in 2022 and is expected to reach US$37 billion by 2030, growing at a CAGR of 15%. This growth is being driven by the increasing demand for high-quality audio content, AI integration in chips, and the growing popularity of streaming services:
Market Summary
Executive Summary: Market Overview (1/2)
North America is expected to be the largest market for B2B AI-based audio optimization and production during the forecast period. This is due to the increasing demand for high-quality audio content, the growing popularity of streaming services, and presence of many leading audio software and hardware manufacturers in the region
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
2022
2030
$12 billion
$37 billion
CAGR: 15%
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Market Summary
Executive Summary: Market Overview (2/2)
The Asia Pacific region is expected to be the fastest-growing market for B2B AI-based audio optimization and production due to the increasing demand for high-quality audio content and the use of AI in audio optimization and production
North America- largest market
APAC- Fastest growing market
The global AI-based B2B audio optimization and production market is competitive, with a multitude of AI-based start-ups and established companies
Dolby has established its leadership in the global B2B AI-based audio optimization and production market, but the industry remains a bit fragmented and risks of new entrants in the market is moderate, with the emergence of AI-based noise reduction and audio optimization start-ups post 2015.
The audio optimization and production market is characterized by rapid technological advancements, with new innovations emerging every day. The continuous evolution of AI technology is intensifying the level of competition in the industry.
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
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Executive Summary: Competitive Landscape (1/2)
Revenue - AI audio (%)
Insights
~10.0
~35%
~45.0
~40%
~3.0
100%
~2.5
~100%
YoY Growth
2020 – 2022
15%
2021 – 2022
~110%
2,000%, according to TechCrunch
NA
Total revenue
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
(US$ million)
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Executive Summary: Competitive Landscape (2/2)
Revenue - AI audio (%)
Insights
YoY Growth
Total revenue
~4.0
~0.5
~160.7
~1,253.0
NA
2021 – 2022
~10%
NA
Entered market in 2023
~100%
Entered market in 2023
Licensing: 93%
Product & services
Click on the logo to navigate to the company profile
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
2020 – 2022
~26%
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Dual Linear/Nonlinear processing | | | | | | | | | |
Noise optimization | | | | | | | | | |
Eliminates reverberation | | | | | | | | | |
Regenerates sound | | | | | | | | | |
Stem splitter | | | | | | | | | |
Echo cancellation | | | | | | | | | |
Web app | | | | | | | | | |
Desktop app | | | | | | | | | |
API and SDK | | | | | | | | | |
Licenses | | | | | | | | | |
ML Chips | | | | | | | | | |
Hardware integration- DSP | | | | | | | | | |
Real-time or Recorded | Real-time | Real-time | Both | Recorded | Real-time | Both | Real-time | Both | Both |
Single or Multiple function | Both | Both | Both | Both | Both | Both | Both | Both | Both |
Other services offering and/or platform | | Accent localization | Dropbox integration | | | Auto volume | | Speech enhancement | |
Executive Summary: Service Offering & Deployment/Delivery Mapping
Click on the company name to navigate to the product portfolio page
Service offerings
Deployment/delivery
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Service offerings
Deployment/delivery
Service offerings
Deployment/delivery
Service offerings
Deployment/delivery
Service offerings
Deployment/delivery
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Leaders
Contenders
Niche
Executive Summary: Competitors’ Positioning Matrix (1/2)
Operational capabilities (HQ, Offices, employee count, geographical presence, ownership status, and overall performance)
High
Service capabilities (Service offerings, features, revenue, and technology)
Low
High
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
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Executive Summary: Competitors’ Positioning Matrix (2/2)
Leaders |
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Contenders |
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Niche |
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Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
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The noise cancellation software market is growing rapidly, and there are a number of different companies offering different pricing plans. Some of the most common pricing models include monthly subscription plans, freemium plans, and pay-as-you-go plans.
Krisp | LALAL.AI | Audo Studio | Agora | Dolby
Krisp | Insoundz | Dolby
Krisp | LALAL.AI | Audo Studio | Agora | Dolby
�Krisp | LALAL.AI | Audo Studio | Agora
Executive Summary: Competitors’ Pricing Insights (1/3)
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
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| Free version | Demo sessions | Discount offers | Plan and pricing | Features |
| | | | Floating license: Pricing based on the number of agents – Starts from ~$1,000 | Noise Suppression Run on application processors (Intel, AMD, M1, Snapdragon) or DSP chips |
| | 7-day Pro trial | 33% -yearly billing | Pro: $8/month Enterprise: Custom pricing | Free: 60 Min/day of noise and echo cancellation Pro: Unlimited HD noise and echo cancellation Enterprise: Pro features + API + Admin & controls |
| | | | Pro: $799/month Enterprise: $1,199/month Custom: Custom pricing | Pro: 320 monthly hrs. of enhanced audio Enterprise: 600 monthly hrs. of enhanced audio Custom: 2,000+ monthly hrs. of enhanced audio For all plans: $2.50 per extra hour |
| | | 50% discount on Pro and Plus pack | Lite: $15 Plus: $50 Pro: $70 Master: $100 Premium: $200 Enterprise: $300 | Lite: 90 min Plus: 300 min Pro: 550 min Master: 1000 min Premium: 2000 min Enterprise: 3000 min Fast processing queue | Batch upload | Stem download |
Click on the logo to navigate to the pricing page
Executive Summary: Competitors’ Pricing Summary (2/3)
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
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| Free version | Demo sessions | Discount offers | Plan and pricing | Features |
| | | | Incorporating SoC into products: $1 to $2, depending on the volume | Background noise removal |
| | | Creator Plan users get 50% if upgrades to pay as you go model | Stater: Free Creator: $12 Pay as you go: $20 Standard: $0.05/min Customize: Custom pricing | Starter: 20 min/month, noise removal, dereverberation, auto volume Creator: Starter + 600 min/month Pay as you go: Creator + 600 min/month + pay as per usage Standard: API, First free 200 min, priority support, pay as per usage Customize: Priority support, lightning-fast turnaround times, volume discounts, dedicated clusters , on-premise deployment, custom turnaround times |
| | | | $0.59 /1,000 minutes | First 10,000 minutes are free every month Volume discounts are automatically applied |
| | | | Free: $0 Pay as you go: $0.043, 1–10K min/month $0.03655: 10–100K min/month Enterprise: Custom pricing | Free: Complete audio and video API platform, one-time $50 credit - expires after five months of account signup Pay as you go: Free + Monthly $25 credits Enterprise: Pay as you go + Priority support, security & HIPAA compliance, regional media zone capability, IP whitelisting |
Click on the logo to navigate to the pricing page
Executive Summary: Competitors’ Pricing Summary (3/3)
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
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Strategic Framework Assessment
04
Framework covered:
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Political |
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Economical |
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Social |
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Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
PESTLE Analysis (1/2)
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Technological |
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Legal |
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Environmental |
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Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
PESTLE Analysis (2/2)
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Threat of New Entrants |
Moderate
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Bargaining Power of Suppliers |
Relatively low to moderate
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Competitive Rivalry |
Relatively high
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Bargaining Power of Buyers: |
Moderate to high
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Threat of Substitutes |
Relatively low
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Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Porter’s Five Forces Analysis
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05
Market Intelligence
Sections covered:
Personal - Individual Use
Overall economic growth and stability have a significant impact on the audio optimization and production market. During periods of economic expansion, businesses and individuals have more disposable income to invest in audio production services, leading to increased demand. Conversely, during economic downturns, there may be a reduction in spending on non-essential services, affecting the market.
Share of Global GDP - Global
PwC projected Global GDP ranking – 2050
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Market Dynamics (1/3)
Global Economic Growth Overview
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Rising expectations for audio quality: The global B2B AI-based audio optimization and production market is driven by the growing demand for high-quality audio in various applications, such as live events, broadcasting, music, podcasts, virtual meetings, and video streaming, all of which require high-quality audio to deliver immersive and engaging experiences.
Growing digital content consumption: The increasing consumption of digital content, including broadcasting, film and music, video streaming, and podcasts, is one of the key drivers for the B2B AI-based audio optimization and production market. As more content is created, the need for audio enhancement and production services is expected to grow.
Growing live events market: The live events market is a rapidly growing industry owing to the increasing popularity of live entertainment, the rise of social media, and the growing demand for experiential marketing. Music events are the largest segment of the live event market, accounting for more than 40% of total live event market revenue. Sporting events are the second-largest segment, followed by theater events.
Increasing virtual meetings/conferences: The increasing prevalence of virtual meetings and conferences is driving the demand for AI-based B2B audio enhancement in the market. High-quality audio is essential for effective remote communication and engagement. Businesses are recognizing the importance of investing in audio enhancement solutions to ensure seamless virtual experiences. The demand for advanced audio technologies that optimize sound quality and reduce background noise is on the rise. The audio enhancement market is expected to grow as businesses prioritize delivering professional and immersive virtual meetings.
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Market Dynamics (2/3)
Market Drivers and Trends
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Rising adoption of AI and ML: The adoption of AI and ML has been on the rise across various industries in recent years, including audio enhancement. Businesses are trusting and relying on AI and ML-based solutions to improve efficiency and performance.
Global artificial intelligence market size 2021-2030
Market Challenges
The challenges in AI-based B2B audio enhancement are twofold - Intense competition and continuous technological evolution:
Source: Statista
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Market Dynamics (3/3)
Market Drivers and Trends
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Podcast listeners – Global (in millions)
Global podcasting market size (in US$ billion)
CAGR: 27.6%
North America is the biggest market, with a revenue share of ~39%. The US accounts for ~91%.
Latin America is anticipated to grow at the highest CAGR of more than 37.0% by 2023.
Fastest growing podcasting countries are Chile, Argentina, Peru, Mexico, and China
Source: Demandsage
LOW | MEDIUM | HIGH |
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
End-user/Target Market Growth (1/9)
Podcasts Market (1/2)
Top 5 podcast hosting platforms among podcasters - Survey
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Top 5 popular mic brands among podcasters
Top 5 popular mics among podcasters
Source: The Podcast Survey
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
End-user/Target Market Growth (2/9)
Podcasts Market (2/2)
The Podcast Survey Data
LOW | MEDIUM | HIGH |
Others includes Logitech, MXL, Behringer, Sennheiser, Heil, Electro Voice, Fifine, Neumann, AKG, Tascam, Neewer
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Source: Research and Markets
Film and music market growth – Global (in billion)
CAGR: ~10%
North America dominated the market with more than 35% revenue share
Asia Pacific is expected to be the fastest-growing market at CAGR of 8% during the forecast period.
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
End-user/Target Market Growth (3/9)
Film and Music Market
LOW | MEDIUM | HIGH |
Post production market growth – Global (in billion)
CAGR: 8.5%
In post production, VFX, 2D-3D, and audio processing dominates the market. Based on application, Television, Film and music, and commercials are the largest end users.
Post-production is relatively the most expensive for the smallest films, with post-production for films over $5m typically being around 7% to 9% of the total budget.
Furthermore, North America is the largest market, account for 35% of the global post production market.
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Gartner predicts that global semiconductor revenue will decline by 11.2% in 2023, to $532 billion. This is due to a number of factors, including weak end-market demand, oversupply of chips, and rising prices. However, the market is expected to rebound in 2024, with revenue increasing by 18.5%.
Furthermore, AI Audio and Video Chip Market is expected to Exhibit a Massive CAGR of 36% by 2030.
The PC, tablet, and smartphone semiconductor markets are stagnating, and will represent only 31% of semiconductor revenue in 2023. In contrast, the automotive and industrial, military/civil aerospace semiconductor markets are expected to grow. The automotive semiconductor market is forecast to grow 13.8%, reaching $76.9 billion in 2023.
Semiconductor industry market growth – Global (in billion)
Source: Gartner & A2Z Market Research
Regional insights
The Europe market will witness significant growth owing to the telecom and automotive industry
Asian Semiconductor market is valued US$289.9 in 2022 and is projected exhibit heighted market share
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
End-user/Target Market Growth (4/9)
Semiconductor Market
LOW | MEDIUM | HIGH |
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Semiconductor industry market growth – Global (in billion)
Source: Gartner
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
End-user/Target Market Growth (5/9)
Metaverse Market
LOW | MEDIUM | HIGH |
CAGR: `40%
The growth of the metaverse market is driven by the increasing demand for virtual reality (VR), augmented reality (AR), and mixed reality (MR) in the media and entertainment, gaming, and adjacent markets. Nearly 35–40% of the revenue would be driven by hardware aspects such as VR headsets, sensors and computing systems
The key technology drivers for the metaverse include artificial intelligence (AI), low/no-code platforms, blockchain, cybernetics, 5G and edge computing, digital identity models, community and power platforms, and virtual reality (VR).
The software segment is expected to contribute majorly to the metaverse market during the forecast period. The software segment includes extended reality software, gaming engine, 3D mapping, modeling & reconstruction, metaverse platform, and financial platform. The hardware segment is projected to witness a higher growth rate during the forecast period.
The North America region is expected to dominate the metaverse market during the forecast period. The growth of the metaverse market in North America is driven by the increasing adoption of VR and AR technologies in the gaming, media and entertainment, and healthcare industries.
Regional insights
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Virtual Meetings/Conference market growth – Global (in billion)
CAGR: ~12%
Source: Emailtooltester
Top video call platforms market share – Global (%)
Source: Fortune Business Partner
Regional insights
The North American video conferencing market held a revenue share of ~35.0%
Market share 2022 by country (%) | ||||
Country | MS Teams | Google Meet | Skype | Zoom |
United States | 9.54% | 11.63% | 4.29% | 58.36% |
United Kingdom | 23.74% | 8.67% | 5.83% | 52.65% |
South Korea | 1.39% | 5.71% | 1.70% | 77.49% |
Japan | 2.36% | 4.31% | 3.51% | 71.43% |
India | 11.29% | 56.43% | 4.15% | 20.65% |
Germany | 20.65% | 6.21% | 11.32% | 37.74% |
Video call app market share by country -2022
Top video call platforms market share by country (%)
Source: Fortune Business Partner
The Asia-Pacific market for video conferencing is expected to witness a CAGR of over 14.0% through 2030.
Source: Emailtooltester
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
End-user/Target Market Growth (6/9)
Virtual Meetings/Conference Market
LOW | MEDIUM | HIGH |
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Event Market
Event industry market growth– Global (in US$ billion)
CAGR: ~11%
Source: The Insights Partner
The North American live event market is the largest in the world, followed by Europe and Asia Pacific. The North American market is driven by the high disposable income of consumers, the growing popularity of live music, and the increasing number of corporate events.
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
End-user/Target Market Growth (7/9)
LOW | MEDIUM | HIGH |
Professional audio equipment market growth– Global (in US$ billion)
CAGR: `6%
Professional audio equipment refers to the tools and gear used by audio engineers, sound technicians, and musicians for recording, mixing, and live sound reinforcement.
It includes a wide range of devices, such as microphones, mixers, digital audio workstations, amplifiers, speakers, and signal processors.
Furthermore, the microphones segment dominated the market, in terms of revenue, and will acquire a major market share by 2031.
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Source: Statista
Regional insights
North America is the biggest market, with a revenue share of ~30%.
APAC is expected to grow at a 10.5% CAGR by 2027, owing to the rising adoption of several video streaming solutions, such as video on demand and OTT platforms.
Europe is growing moderately.
Source: Grand View Research
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
End-user/Target Market Growth (8/9)
Video Streaming Market
LOW | MEDIUM | HIGH |
Video Streaming (SVoD) growth– Global
Revenue (US$ billion)
Avg revenue per user (in US$)
Penetration rate (%)
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Broadcasting market growth – Global (in billion)
CAGR: ~3%
Source: GMI Insights
North America dominated the market with more than 32% revenue share
Asia Pacific is expected to be the fastest-growing market during the forecast period.
Europe is the 2nd largest market
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
End-user/Target Market Growth (9/9)
Broadcasting Market
LOW | MEDIUM | HIGH |
Call centers market– Global (in US$ billion)
North America market share: ~38%
East Asia market share: ~16%
Europe market share: ~20%
South Asia market share: ~13%
Call Centers Market
LOW | MEDIUM | HIGH |
Source: PR Newswire
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Competitive Intelligence
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Companies profiled:
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Company facts | ||
| Year of establishment | 2016 |
| Global headquarters | California, US |
| Global revenue 2022 (in US$ millions) | ~10.0 |
| Employee strength 2022 | 50+ |
| Ownership status | Private |
Business description
Target customers/use cases
Meeami Technologies, for its noise suppression solutions, targeting customers in various industries, which are as follows:
Hyderabad, India
Headquarters
Office
Clientele
Geographical presence
Meeami Technologies: Company Overview
California, US
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
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Recent news/updates
Partnerships
Product/solution name: Far Field Enhancement
Platform: Mesh Wi-Fi Router
Product/solution name: VoIP Codecs
Platform: IMX chipset
Product/solution name: AI Noise Suppression, Far Field Enhancement, DoA, Speaker ID
Platform: NDP 120
Product/solution name: AI Noise suppression
Platform: Knowles IA 8201 chipset
In February 2022, Meeami Technologies launched an AI-based noise cancellation solution with a small AI footprint, specifically designed for headphones and smart home devices.
Meeami Technologies: Partnership and Recent News/Updates
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
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Meeami Technologies: Product Overview
ClearVoice Noise Cancellation Technology
ClearVoice Interface
Product in focus
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
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Datasheet
Click on the button to access the datasheet
Overview of technology
Meeami Technologies: Technology Overview
Super Wide Band Noise suppression technology
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
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Number of Agents | Price per Year |
1-10 | ~$1,000 |
11-50 | ~$5,000 |
51-100 | ~$10,000 |
100+ | Tailored pricing |
Note: Prices may vary from customer to customer and project requirements
Pricing strategy
Meeami Technologies: Pricing Strategy
Pricing Strategy - Meeami Technologies' Clearvoice Noise Cancellation Technology
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
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AI-based audio optimization and production market
<5%
Global revenue growth by year (US$ million)
Key insights
Revenue by product - 2022
Revenue by region - 2022
15%
16%
Market share (%) - 2022
Meeami Technologies: Financial Analysis
Net profit
Revenue
YoY
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Global revenue in 2022: 10.0
(US$ million)
Global revenue in 2022: 10.0
(US$ million)
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Strengths |
|
Opportunities |
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Weaknesses |
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Threats |
|
Meeami Technologies: SWOT Analysis
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
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Company facts | ||
| Year of establishment | 2017 |
| Global headquarters | California, US |
| Global revenue 2022 (in US$ millions) | 45.0 |
| Employee strength 2022 | 250+ |
| Ownership status | Private |
Business description
Target customers/use cases
Krisp Technologies for its AI audio solutions, targeting two customers segments, which are as follows:
Krisp's target market is businesses and individuals who use communication platforms such as Zoom, Skype, and Google Meet. These platforms are used by millions of people around the world.
California, US
Clientele
Geographical presence
Krisp Technologies: Company Overview
Krisp boasts an extensive and diverse customer portfolio, the company claims that more than 2,000 businesses use Krisp , below are some the clients. Please click here to access the exhaustive list of its customers
Yerevan, Armenia
Headquarters
Office
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
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Recent news/updates
Upcoming events
Krisp announced that they are participating in the CCW Las Vegas - Premier Customer Contact Event, which is a four day tradeshow in Las Vegas.
Krisp Technologies: Upcoming Events and Recent News/Updates
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
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Krisp Technologies: Product and Technology Overview
AI Voice Clarity
AI Voice Clarity
Product in focus
Technology
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
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Krisp AI Voice Clarity and Meeting Assistant
Note: Prices may vary from customer to customer and project requirements
Pricing strategy
Krisp Technologies: Pricing Strategy
Monthly Billing
Krisp offer 33% off, if customers choose yearly billing option
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
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Key insights
Krisp Technologies: Financial Analysis (1/2)
Date | Transaction Name | Number of Investors | Money Raised | Lead Investors |
2018 | Seed round | 8 | $3.5 million | Shanda Group & Sierra Ventures |
2019 | Convertible Note | 1 | - | - |
2020 | Series A | 5 | $5 million | Shanda Group & Sierra Ventures |
2021 | Series A - Extension | 5 | $9 million | RTP Global |
Enterprise customers growth
Funding Rounds
20x
Active users
23x
Enterprise accounts
13x
Annual recurring revenue
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
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AI-based audio optimization and production market
<10%
Financial stats
Revenue by product - 2022
Revenue by region - 2022
Market share (%) - 2022
Krisp Technologies: Financial Analysis (2/2)
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Global revenue in 2022: 45.0
(US$ million)
Global revenue in 2022: 45.0
(US$ million)
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Marketing channels distribution
Krisp Technologies: Marketing Channels Distribution
Direct: The percent of direct traffic to the analyzed website on desktop
Referrals: The percent of traffic to the analyzed website from referring websites on desktop
Organic search: The percent of traffic to the analyzed website from organic search on desktop
Paid search: The percent of traffic to the analyzed website from paid search on desktop
Social: The percent of traffic to the analyzed website from social media networks on desktop
Mail: The percent of traffic to the analyzed website from email on desktop
Display: The percent of traffic to the analyzed website from display advertising on desktop
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Direct
Referrals
Organic
search
Paid
search
Social
Display
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Strengths |
|
Opportunities |
|
Weaknesses |
|
Threats |
|
Krisp Technologies: SWOT Analysis
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
53
53
Personal - Individual Use
Company facts | ||
| Year of establishment | 2016 |
| Global headquarters | Tel Aviv, Israel |
| Global revenue 2022 (in US$ millions) | 3.0 |
| Employee strength 2022 | ~40 |
| Ownership status | Private |
Business description
Target customers/use cases
The company for its Insoundz API, targeting mainly three customers segments, which are as follows:
Tel Aviv, Israel
Geographical presence
Insoundz: Company Overview
Clientele
Headquarters/office
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
54
54
Personal - Individual Use
Recent news/updates
Partnerships
In April 2023, Insoundz announced partnership with Triple G Ventures, which is the global business and growth accelerator and consultancy company for rising brands/startups
Insoundz: Partnership and Recent News/Updates
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
55
55
Personal - Individual Use
Insoundz: Product and Technology Overview
Insoundz API
Insoundz API Dashboard and documentation
Product in focus
Technology
Insoundz uses a variety of technologies to provide its audio technology solutions. These technologies include:
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
56
56
Personal - Individual Use
Insoundz API
Note: Prices may vary from customer to customer and project requirements
Pricing strategy
Insoundz: Pricing Strategy
Monthly Billing
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
57
57
Personal - Individual Use
AI-based audio optimization and production market
Key insights
Revenue by product - 2022
Revenue by region - 2022
Market share (%) - 2022
Insoundz: Financial Analysis
Note: Insoundz only operates in the AI based audio enhancement market, and for that, it offers the Insoundz API.
Insoundz API
<5%
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Global revenue in 2022: 3.0
(US$ million)
Global revenue growth by year (US$ million)
58
58
Personal - Individual Use
Insoundz: Financial Analysis
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Date | Transaction Name | Number of Investors | Money Raised | Lead Investors |
2016 | Grant | - | $100k | - |
2016 | Accelerator/Incubator | 1 | $1.4 million | PLUS Ventures |
2017 | Grant | 1 | $400k | Israel Office Chief Scientist |
2018 | Series A | 3 | $5 million | Reinvent VC |
2019 | Later stage VC (Series A) | 4 | $5 million | Reinvent VC |
2021 | Later stage VC | 4 | $3 million | Visionary Private Equity Group |
Funding Rounds
59
59
Personal - Individual Use
Strengths |
|
Opportunities |
|
Weaknesses |
|
Threats |
|
Insoundz: SWOT Analysis
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
60
60
Personal - Individual Use
Company facts | ||
| Year of establishment | 2020 |
| Global headquarters | Zug, Switzerland |
| Global revenue 2022 (in US$ millions) | 2.5 |
| Employee strength 2022 | 10+ |
| Ownership status | Private |
Business description
Target customers/use cases
LALAL.AI targeting mainly three customers segments, which are as follows:
Zug, Switzerland
Geographical presence
LALAL.AI: Company Overview
Clientele and reviews
Reviews on Product hunt
Clientele
Headquarters/office
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
61
61
Personal - Individual Use
Recent news/updates
LALAL.AI: Upcoming Events and Recent News/Updates
Affiliate & referral program
Affiliate Program
Referral Program
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
62
62
Personal - Individual Use
LALAL.AI: Product and Technology Overview (1/2)
Stem Splitter
Product in focus
Voice cleaner
Stem Splitter
Voice Cleaner
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
63
63
Personal - Individual Use
LALAL.AI: Product and Technology Overview (2/2)
LALAL.AI Business Solution
Product in focus
Delivery platforms/modes
LALAL.AI Business Solution
Tools
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
64
64
Personal - Individual Use
Note: Prices may vary from customer to customer and project requirements
Pricing strategy
LALAL.AI: Pricing Strategy (1/2)
Plan | one-time fee | Minutes | Upload Size Limit per File | Input/Output Formats | Features |
Lite Pack | $15 | 90 | 2GB | MP3, OGG, WAV, FLAC, AVI, MP4, MKV, AIFF, AAC |
|
Pro Pack | $70 (50% discount) | 550 | 2GB | MP3, OGG, WAV, FLAC, AVI, MP4, MKV, AIFF, AAC |
|
Plus Pack | $50 (50% discount) | 300 | 2GB | MP3, OGG, WAV, FLAC, AVI, MP4, MKV, AIFF, AAC |
|
Standard pack – For individual use
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
65
65
Personal - Individual Use
Note: Prices may vary from customer to customer and project requirements
Pricing strategy
LALAL.AI: Pricing Strategy (2/2)
Plan | Price | Minutes | Upload Size Limit per File | Input/Output Formats | Features |
Master | $100 | 1000 | 2GB | MP3, OGG, WAV, FLAC, AVI, MP4, MKV, AIFF, AAC |
|
Premium | $200 | 3000 | 2GB | MP3, OGG, WAV, FLAC, AVI, MP4, MKV, AIFF, AAC |
|
Enterprise | $300 | 5000 | 2GB | MP3, OGG, WAV, FLAC, AVI, MP4, MKV, AIFF, AAC |
|
Standard pack – For individual and business use
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
66
66
Personal - Individual Use
Key events
LALAL.AI: Financial Analysis (1/2)
Key Statistics
73%
Vocals
11%
Drums
6%
Voice
% of the total number of splits
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
67
67
Personal - Individual Use
AI-based audio optimization and production market
Global revenue growth by year (US$ million)
Revenue by product - 2022
Revenue by region - 2022
Market share (%) - 2022
LALAL.AI: Financial Analysis (2/2)
<5%
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Global revenue in 2022: 2.5
(US$ million)
Global revenue in 2022: 2.5
(US$ million)
68
68
Personal - Individual Use
Marketing channels distribution
LALAL.AI: Marketing Channels Distribution
Direct: The percent of direct traffic to the analyzed website on desktop
Referrals: The percent of traffic to the analyzed website from referring websites on desktop
Organic search: The percent of traffic to the analyzed website from organic search on desktop
Paid search: The percent of traffic to the analyzed website from paid search on desktop
Social: The percent of traffic to the analyzed website from social media networks on desktop
Mail: The percent of traffic to the analyzed website from email on desktop
Display: The percent of traffic to the analyzed website from display advertising on desktop
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Direct
Referrals
Organic
search
Paid
search
Social
Display
69
69
Personal - Individual Use
Strengths |
|
Opportunities |
|
Weaknesses |
|
Threats |
|
LALAL.AI: SWOT Analysis
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
70
70
Personal - Individual Use
Company facts | ||
| Year of establishment | 2018 |
| Global headquarters | California, US |
| Global revenue 2022 (in US$ millions) | 4.0 |
| Employee strength 2022 | 20+ |
| Ownership status | Private |
Business description
Target customers/use cases
AONDevices, for its noise suppression solutions, targeting customers in various industries, which are as follows:
Clientele
Geographical presence
AONDevices: Company Overview
Headquarters/office
California, US
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
71
71
Personal - Individual Use
Recent news/updates
AONDevices: Recent News/Updates and Pricing Strategy
Pricing strategy
Key insights
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Date | Transaction Name | Number of Investors | Money Raised | Lead Investors |
2018 | Accelerator/Incubator | - | US$2.6 million | - |
Funding Rounds
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72
Personal - Individual Use
Product in focus
AONDevices: Product and Technology Overview
AONDenoise™
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
73
73
Personal - Individual Use
Strengths |
|
Opportunities |
|
Weaknesses |
|
Threats |
|
AONDevices: SWOT Analysis
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
74
74
Personal - Individual Use
Company facts | ||
| Year of establishment | 2020 |
| Global headquarters | Missouri, US |
| Global revenue 2022 (in US$ millions) | 0.5 |
| Employee strength 2022 | <5 |
| Ownership status | Private |
Business description
Target customers/use cases
AONDevices, for its noise suppression solutions, targeting customers in various customer segment, which are as follows:
Missouri, US
Clientele
Geographical presence
Audo Studio: Company Overview
Headquarters/office
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
75
75
Personal - Individual Use
Audo Studio: Product and Technology Overview
Audo AI
Product in focus
Audo AI
Delivery platforms/modes
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
76
76
Personal - Individual Use
Key insights
Audo Studio: Financial Analysis
25,000+
Users
300,000+
Audio hrs. cleaned
AI-based audio optimization and production market
<0.5%
Revenue by region - 2022
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Global revenue in 2022: 0.5
(US$ million)
Key insights
Date | Transaction Name | Number of Investors | Money Raised | Lead Investors |
2021 | Accelerator/Incubator | - | US$20,000 | Digital Sandbox KC |
Funding Rounds
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Personal - Individual Use
Pricing strategy
Audo Studio pricing
Audo Studio: Financial Analysis
Plan | User base | Price | Features |
Starter | For individuals who occasionally need audio enhancements | Free |
|
Creator | For individuals who occasionally need audio enhancements | $12 |
|
Pay As You Go | One-time payment for 600 minutes + creator pack’s min | $20 |
|
Pricing strategy – Audo AI
Plan | Price | Features |
Standard | $0.05/min |
|
Customized | Custom |
|
Pricing strategy – Audo API
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
78
78
Personal - Individual Use
Marketing channels distribution
Audo Studio: Marketing Channels Distribution
Direct: The percent of direct traffic to the analyzed website on desktop
Referrals: The percent of traffic to the analyzed website from referring websites on desktop
Organic search: The percent of traffic to the analyzed website from organic search on desktop
Paid search: The percent of traffic to the analyzed website from paid search on desktop
Social: The percent of traffic to the analyzed website from social media networks on desktop
Mail: The percent of traffic to the analyzed website from email on desktop
Display: The percent of traffic to the analyzed website from display advertising on desktop
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Direct
Referrals
Organic
search
Paid
search
Social
Display
79
79
Personal - Individual Use
Strengths |
|
Opportunities |
|
Weaknesses |
|
Threats |
|
Audo Studio: SWOT Analysis
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
80
80
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Company facts | ||
| Year of establishment | 2014 |
| Global headquarters | California, US |
| Global revenue 2022 (in US$ millions) | 160.7 |
| Employee strength 2022 | 780+ |
| Ownership status | Public |
Business description
Target customers/use cases
Clientele
Geographical presence
Agora: Company Overview
Agora, for its noise suppression solutions, targeting customers in various industries, which are as follows:
California, US
Headquarters/office
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
81
81
Personal - Individual Use
Agora: Upcoming Events and Pricing Strategy
Achievements/awards
Pricing strategy
AI Noise Suppression
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
82
82
Personal - Individual Use
Agora: Product and Technology Overview
AI Noise Suppression
AI Noise Suppression API
Product in focus
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
83
83
Personal - Individual Use
Global revenue growth by year (US$ million)
Agora: Financial Analysis (1/3)
2020 & 2021 revenue growth
2022 revenue decline
Revenue
Net income
Operating margin
EBITDA margin
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
84
84
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R&D and S&M expense by year (US$ million)
Revenue by region - 2022
Key insights
Agora : Financial Analysis (2/3)
Key insights
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
85
85
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Agora: Financial Analysis (3/3)
Active customers by year
Revenue by product - 2022
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Global revenue in 2022: 160.7
(US$ million)
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Personal - Individual Use
Marketing channels distribution
Agora: Marketing Channels Distribution
Direct: The percent of direct traffic to the analyzed website on desktop
Referrals: The percent of traffic to the analyzed website from referring websites on desktop
Organic search: The percent of traffic to the analyzed website from organic search on desktop
Paid search: The percent of traffic to the analyzed website from paid search on desktop
Social: The percent of traffic to the analyzed website from social media networks on desktop
Mail: The percent of traffic to the analyzed website from email on desktop
Display: The percent of traffic to the analyzed website from display advertising on desktop
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Direct
Referrals
Organic
search
Paid
search
Social
Display
87
87
Personal - Individual Use
Strengths |
|
Opportunities |
|
Weaknesses |
|
Threats |
|
Agora: SWOT Analysis
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
88
88
Personal - Individual Use
Company facts | ||
| Year of establishment | 1965 |
| Global headquarters | California, US |
| Global revenue 2022 (in US$ millions) | 1,253 |
| Employee strength 2022 | 2,336 |
| Ownership status | Public |
Business description
Target customers/use cases
Clientele
Geographical presence
Dolby: Company Overview
Dolby, for its audio solutions, targeting customers in various industries, which are as follows:
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
89
89
Personal - Individual Use
Recent news/updates
Dolby: Recent news/updates
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
90
90
Personal - Individual Use
Dolby: Product and Technology Overview
Dolby.io - Enhance API
Product in focus
Dolby.io - Enhance API
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
91
91
Personal - Individual Use
Note: Prices may vary from customer to customer and project requirements
Pricing strategy
Dolby: Pricing Strategy
Plan | Price | Features |
Free | $0 |
|
Pay-as-you-go | $0.04300: 1 – 10K min/month $0.03655: 10 – 100K min/month |
|
Enterprise | Customized pricing |
|
Communication and Media Pricing
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
92
92
Personal - Individual Use
160.8
146.4
141.3
130.0
AI-based audio optimization and production market
~35%
Global revenue growth by year (US$ million)
Key insights
Market share (%) - 2022
Dolby: Financial Analysis (1/2)
COGS by year (US$ million)
Revenue
Net income
Operating margin
EBITDA margin
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
93
93
Personal - Individual Use
Revenue by product - 2022
Dolby: Financial Analysis (2/2)
Revenue by region - 2022
R&D expense by year (US$ million)
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Global revenue in 2022: 1,253.0
(US$ million)
94
94
Personal - Individual Use
Marketing channels distribution
Dolby: Marketing Channels Distribution
Direct: The percent of direct traffic to the analyzed website on desktop
Referrals: The percent of traffic to the analyzed website from referring websites on desktop
Organic search: The percent of traffic to the analyzed website from organic search on desktop
Paid search: The percent of traffic to the analyzed website from paid search on desktop
Social: The percent of traffic to the analyzed website from social media networks on desktop
Mail: The percent of traffic to the analyzed website from email on desktop
Display: The percent of traffic to the analyzed website from display advertising on desktop
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Direct
Referrals
Organic
search
Paid
search
Social
Display
95
95
Personal - Individual Use
Strengths |
|
Opportunities |
|
Weaknesses |
|
Threats |
|
Dolby: SWOT Analysis
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
96
96
Personal - Individual Use
Data-driven Recommendations
07
Section covered:
Personal - Individual Use
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Data-driven Recommendation: Regional
Regions to focus
Initially, Waveshaper should focus on NA, as the region is expected to be the largest market for B2B AI-based audio optimization and production.
Should start by focusing on North America
For long-term, should keep eye on APAC
Simultaneously, for the long term, Waveshaper should focus on APAC, as the region is anticipated to be the fastest-growing market for B2B AI-based audio optimization and production due to the increasing demand for high-quality audio content and the use of AI in audio optimization and production.
By focusing on these two regions, Waveshaper can position itself as an emerging provider of B2B AI-based audio optimization and production solutions. This will allow the company to grow its business and reach a wider audience.
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Target Market
2022 – CAGR% – 2030
Why to focus?
Experiencing good growth
Good growth + Emerging industries for AI Audio
Data-driven Recommendation: Target Market (1/2)
Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Podcasting Market
$30.3B – 27.6% – $131.1 B
Podcasting is rapidly growing industry. By collaborating with podcast hosting platforms like Buzzsprout, SoundCloud, and Libsyn, Waveshaper can its offer services as third-party plug-in or as integrated features of these platforms,
Film and Music Market
$325.0B – 10% – $479.0B
Huge market and provides an opportunity to partner with big production houses or music companies. Waveshaper can try to utilise a licencing strategy like Dolby
Live Events Market
$958.0B – 11% – $1,965.0B
Semiconductor Market
$599.6B – 18.5% – $630.9B*
AI is revolutionizing the semiconductor industry by optimizing manufacturing processes and incorporating advanced features like AI audio enhancement technology. It drives the development of more sophisticated semiconductors, creating a cycle of continuous innovation and growth
Metaverse
$54.0B – 40% – $800.0B
Metaverse is emerging industry and limited companies are operating in this market. Waveshaper can tap into this to gain a competitive edge
Live events is a huge industry. Waveshaper can partner with industrial audio hardware system providers to incorporate its technology into their hardware
Notes: Click on the target market name to check the detailed end user data | * indicates that data is for 2024
Key markets to focus
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Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
While focusing on the key end users (Podcast, Film and music, Live events, semiconductors, and metavers) to gain market share, Waveshaper should continue offering its services to other industries such as the video streaming, broadcasting, and call center industries. However, it is recommended to allocate limited capital to these sectors due to their slow growth and the AI audio market in these three industries is highly competitive in nature.
In the short-term or to start with, Waveshaper should focus on 2 or 3 key markets, specifically podcasting, film and music, as well as the emerging Metaverse sector. By concentrating efforts and resources on these high-potential markets, Waveshaper can establish a strong presence and gain market share in these areas.
Looking towards the long-term, Waveshaper should diversify its offerings and expand into other key end users. This approach will help in mitigating risks and avoid over reliance on a single end user sector. By maintaining a strategic focus while broadening its reach, Waveshaper can maximize market opportunities, sustain growth, and establish itself as a versatile provider of audio services across multiple sectors.
The metaverse is an emerging industry, characterized by its early stages of development and growth. With its potential to revolutionize virtual experiences, the metaverse is gaining increasing attention and investment from various sectors.
AI audio technology will play a pivotal role in meeting the audio demands of the metaverse. As the metaverse continues to expand, there will be a growing need for immersive audio experiences. AI audio technology will drive this advancement by providing spatial audio, personalized content, noise reduction, real-time language translation, and adaptive audio generation.
As this industry continues to evolve, companies like Dolby are recognizing the opportunities it presents and are actively focusing their efforts on developing and implementing AI audio technology to enhance the auditory aspects of the metaverse.
Data-driven Recommendation: Target Market (2/2)
Key markets to focus (Cont’d)
Market gap/opportunity
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Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Data-driven Recommendation: Pricing Strategy (1/2)
Pricing models
Why to choose?
The licensing model provides a recurring revenue stream, while the tiered pricing strategy caters to individual customers and smaller businesses. This diversified approach allows Waveshaper to tap into multiple market segments, expand its customer base, and drive sustainable growth.
Furthermore, Waveshaper should highly consider implementing free version of its technology on the website initially. Offering a free version enables users to explore and experience the tool's capabilities, creating interest and driving adoption.
Additionally, Waveshaper should focus on offering volume discounts to incentivize customers with high usage or multiple licences, encourage larger adoption, and foster long-term partnerships.
It is important for Waveshaper to continuously evaluate and refine its pricing strategy based on market dynamics, customer feedback, and competitive analysis. Regular monitoring of the effectiveness of different pricing models, licensing agreements, and tiered pricing tiers will allow Waveshaper to optimize its revenue potential and remain competitive in the AI audio technology market.
Licensing Model
Recurring revenue and long term partnership
Tiered Pricing
Cater to the needs and budgets of different CX segments
Pay-as-you-go
Seperate or as one of tier in tiered pricing
Recommended pricing tactics:
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Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Licensing Model: Should consider offering various licensing models tailored to different customer segments can be a strategic move for Waveshaper, allowing to tap into diverse market segments and optimize revenue streams. For instance, offer a per-user licensing model for applications used by individuals or small teams, and a per-project or enterprise/OEM licensing model for larger companies or applications with broader usage.
By implementing a licensing model, Waveshaper can tap into recurring revenue streams, while simultaneously maximizing the value of its offerings and cultivating enduring relationships with customers and partners. Through these customized licensing options, Waveshaper can effectively monetize its technology, ultimately contributing to business growth and market dominance.
Tiered Pricing: Offer different pricing tiers to cater to the needs and budgets of different customer segments. For example, basic package with essential features at a lower price point, a standard package with additional features, and a premium package with advanced capabilities. This tiered approach allows customers to choose the option that best suits their requirements.
Pay-as-You-Go: Waveshaper should incorporate a Pay-as-You-Go pricing model into its strategy, charging customers based on their actual usage of the technology. This approach enables customers to pay only for the resources they consume, providing flexibility and cost control. By implementing this pricing per minute, Waveshaper aligns its pricing with the value customers derive from the technology, allowing them to scale their usage up or down as needed. It can also be one of the tiers in a tiered pricing model. Companies like Dolby, Agora, and Audo AI have a pay as you go model.
Data-driven Recommendation: Pricing Strategy (2/2)
Pricing models (Cont’d)
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Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
In today's rapidly evolving business landscape, partnerships play a crucial role in driving growth and fostering innovation, especially in the realm of AI audio enhancement. Waveshaper should recognizes the importance of forging various strategic partnerships to expand its market presence and add value to its offerings.
Strategic Partnership: Waveshaper should consider partnering with semiconductor companies such as Micron Technology and/or wearable company such as Boat to integrate its AI audio technology into their chips and devices, enabling seamless audio processing on hardware devices. By tapping into the vast reach of semiconductor and wearable companies, Waveshaper can expand its user base and establish itself as a emerging provider of audio enhancement technology in the industry.
Product and Services Bundling Partnership: Waveshaper should focus on forming product and services bundling partnerships, where integrating its AI audio technology with other companies’ products or services, it will create added value for customers. Waveshaper can partner with podcast hosting platform such as Buzzsprout, SoundCloud, and Libsyns.
Recommended Waveshaper + Podcast hosting partnership framework:
Integrating Waveshaper’s AI audio technology as third party plugin in the podcasting hosting platform.
For instance, WPForms is a WordPress form builder plugin
Waveshaper can also consider offering free trial for few day or discount deals for that platform users
For instance, Jasper AI partnered with Upwork, offers discount and free trial to Upwork freelancers to scalp up its business
Data-driven Recommendation: Partnership
Partnership
Directly integrating Waveshaper’s AI audio technology into podcast hosting platforms
In-built feature
Integrating Waveshaper’s AI audio enhancement technology as feature in the pricing plan of podcasting platforms (Featuring Waveshaper name)
For instance, Cohost AI integrated in the pricing plan of Buzzsprout
Feature in pricing plan
Feature in pricing plan
Partnership framework 1
Partnership framework 2
Partnership framework 3
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Sources: Company websites | Industry reports | News articles | Subscribed databases | Internal analysis
Launch Waveshaper in Product Hunt
Waveshaper should consider launching its AI audio solution on Product Hunt, an American website renowned for sharing and discovering new tech products. With a massive, global community of tech enthusiasts, entrepreneurs, users, and early adopters, Product Hunt offers unparalleled distribution potential, making it an ideal platform for Waveshaper to gain widespread visibility, and attract potential clients.
Click to access Product Hunt launch guide
Data-driven Recommendation: Digital and Physical Presence
Digital and Physical Presence
Participate in TechCrunch Disrupt 2023
Waveshaper can seize the opportunity to participate in TechCrunch Disrupt 2023, a prestigious tech conference taking place in San Francisco from September 19-21, 2023. By joining this event, Waveshaper can showcase its cutting-edge AI audio solution to thousands of founders, investors, developers, and technologists, fostering invaluable networking opportunities and gaining invaluable insights into the latest trends and innovations in the tech industry.
Click to access TechCrunch Disrupt 2023
Click here to check other tradeshows and conferences
Marketing
Waveshaper should strategically focus on marketing initiatives encompassing SEO, content marketing, and social media marketing, while also ensuring its presence in prominent online databases like Crunchbase and ZoomInfo. This comprehensive approach will enhance brand visibility, attract potential clients, and establish Waveshaper as a emerging player in the AI audio industry.
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Appendix
08
Section covered:
Personal - Individual Use
Glossary
Abbreviation | Full form |
B2B | Business to Business |
AI | Artificial Intelligence |
ML | Machine Learning |
CAGR | Cumulative Annual Growth rate |
OTT | Over The Top |
APAC | Asia Pacific |
B2C | Business to customers |
DSP | Digital Signal Processing |
GDP | Gross Domestic Product |
R&D | Research and Development |
NLP | Natural Language Processing |
VoIP | Voice Over Internet Protocol |
API | Application Interface |
VC | Venture Capital |
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DISCLAIMER
This report has been prepared from sources and data that we believe to be reliable, but we make no representation as to its accuracy or completeness. Any decision or action taken by the recipient based on this report shall be solely and entirely at the risk of the recipient. Opinions and information provided are made as at the date of the report issue and are subject to change without notice. All trademarks and copyrights remain the sole ownership of their rightful owners/licensees. I
Reproduction without written permission is completely forbidden. NOT FOR FURTHER DISTRIBUTION
Thank you!
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