Melon

Make a goal today.

Create a better tomorrow.

Why?

• Problem statement
• Companies aren’t transparent enough with their practices. We educate consumers on ethical issues, and help them decrease their carbon footprint.
• UN goals
• Goal 12: Responsible Consumption and Production
• Goal 13: Climate Action
• Personal motives
• One of our members comes from a country where exploitation of labour for Western consumption is rife. This causes horrible working conditions and causes environmental issues.�We want to stop that.

Let’s go through a user flow

Homepage

Traffic lights

Search

Goals page

Goal

suggestions

CO2

calculator

Who?

• For people who want to shop ethically
• For people who are environmentally-conscious
• For goal-driven people

Marketing

• Unique selling point
• All the data is in one place for the user to make their own decisions and goals
• Donate 10% profit to charities worldwide that strive for carbon neutrality
• Ads targeted towards younger people
• Pilot plan: Beta test to iron out issues (starting out in the UK)
• Endorse social media channels that provide fact-checked information on climate change
• Channels
• Online
• Social media endorsement

Competitors

Direct competitors:

• Websites that calculate emissions
• We’re different because we can allow the user to customise their profile for accurate calculations

Indirect competitors:

• Services that compile reports on companies
• We’re different because we make ratings very easily searchable and understandable, and linkable to their goals

Consumer profile

• Name: Emily
• Age: 21
• Occupation: Student
• Interests:
• Sustainable living
• Animal Welfare
• Literature
• Music
• Location: London
• Personality traits:
• Agreeableness
• Openness
• Conscientiousness

Infrastructure costs

• Backend is very cheap (variable cost)
• We estimate $37/month for a fully functioning server/database/load balancer
• This setup will automatically scale the infrastructure to match the user activity
• This saves a lot of money
• Data costs $39/month (fixed cost)
• High quality data from Statista

Monetisation

• We want a flexible pricing plan that’s accessible to everyone
• Monthly subscription fee ($3/month)
• Lifetime license ($50)
• Free and paid tiers
• Free - traffic lights and calculator
• Paid - goals tracking and future planned integrations
• We want to hook users with our great free tier so that they support us with the paid tier
• We chose these pricing plans because they allow a good profit margin when it comes to cost per user

Reflection

• Innovation
• Hackathon fundamentally required us to develop our problem solving
• We had to figure out how to creatively apply our skills
• Collaboration
• Everyone had to be dependable, to be a good team player
• ​
• Technologies learnt
• We taught each other different libraries and frameworks in a cooperative way
• Challenges
• Git branching model became messy due to it being a hackathon
• We ran into CSS challenges

What’s next?

We’re excited to add a lot of new features

• Tracking CO2 emissions from driving (e.g. hooking up your Google Timeline)
• Get user’s number plate for accurate calculations
• A lot of real data on real companies
• We want tight integration with the goals system
• Mobile app for better accessibility
• Browser extension for traffic lights when online shopping
• Resources to help educate users on being environmentally-friendly
• Allow small companies to track their emissions and be eco-friendly
• Social badges to compare with friends, which incentivises usage of the app (gamification for younger users)

Melon

Make a goal today. Create a better tomorrow.