Chloe Wu-Breshears

who owns the media?

folksonomies

crowd-sourced and community based playlist platform

target market

niche communities

people who would normally create playlists on youtube or spotify

on the folksonomy scale: alphas & evangelists

teenage-young adult women, middle-upper middle class

consumer research

mockup

Direct Listener Projections

Further Projections

• superfans on average make up 50% to 80% of an artist’s overall revenue (Billboard)
• Alphas and Evangelists are more likely to be loyal and invest in their artist
• superfans spend 80% more on music consumption (Goldman Sachs)

• Fan-curated vs Spotify-curated playlists have 1000% more listeners
• Spread of listeners -> exposure to more artists who are in the same playlist

Major Event in Manga

(Gojo Unsealed)

S2 Airs

Major Event in Manga

(Gojo Dies)

Drake

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Ed Sheeran

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BTS

Monthly Average Fan Spend (2022)

$21.09

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$17.51

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$14.53

crowdsourced research

55 responses (23 male, 32 female)

sourced from classmates, friends, and Twitter

Fandoms included Genshin, Anime, K-pop, LoL