Unit 5
Connection Walls
Connection Wall
Product | Concept Development | Promotion |
Observation | Price | Focus Groups |
Feasibility Study | Online Surveys | Product Screening |
Place | Protype Development | Mystery Shoppers |
Connect 4 words to each other and explain why?
Connection Wall- Answers
Product | Concept Development | Promotion |
Observation | Price | Focus Groups |
Feasibility Study | Online Surveys | Product Screening |
Place | Protype Development | Mystery Shoppers |
Marketing Mix/4P’s, Methods of primary research, Stages of product development
Connection Wall
Bank overdraft | Limited Liability | Accruals |
Continuity of existence | Endorsements | Separate Legal Entity |
Press releases | Trade credit | Must comply with the Companies Act 2014 |
Factoring | Sponsorships | Supporting Charities |
Connect 4 words to each other and explain why?
Connection Wall- Answers
Bank overdraft | Limited Liability | Accrued Expenses |
Continuity of existence | Endorsements | Separate Legal Entity |
Press releases | Trade credit | Must comply with the Companies Acts |
Factoring | Sponsorships | Supporting Charities |
Short-term source of finance , Private Limited Companies, Methods of PR
Connection Wall
Research & Development | Informative | Brainstorming |
Persuasive | Loyalty Cards | Free samples |
Buy One Get One Free | Reminder | Intrapreneurship |
Comparative | Hobbies & Skills | Discount codes |
Connect 4 words to each other and explain why?
Connection Wall- Answers
Research & Development | Informative | Brainstorming |
Persuasive | Loyalty Cards | Free samples |
Buy One Get One Free | Reminder | Intrapreneurship |
Comparative | Hobbies & Skills | Discount codes |
Types of Sales Promotion , Types of advertising , Internal Sources of new ideas
Connection Wall
Demographic | Price skimming | Loss Leader |
Penetration pricing | Psychographic | Job |
Batch | Geographic | Predatory pricing |
Premium pricing | Mass | Dynamic Pricing |
Connect 3 words to each other and explain why?
Connection Wall- Answers
Demographic | Price skimming | Loss Leader |
Penetration pricing | Psychographic | Job |
Batch | Geographic | Predatory pricing |
Premium pricing | Mass | Dynamic Pricing |
Low-price strategies , Methods of market segmentation, High-price strategies, Types of production methods
Connection Wall
Media | Increasing sales e.g. sales promotions | Competitors |
Strategic alliance | Television | Merger |
Family & Friends | Franchising | Billboards |
Social Media | Takeover | Licensing |
Connect 3 words to each other and explain why?
Connection Wall- Answers
Media | Increasing sales e.g. sales promotions | Competitors |
Strategic alliance | Television | Merger |
Family & Friends | Franchising | Billboards |
Social Media | Takeover | Licensing |
External sources of business ideas , Types of advertising medium, Methods of Organic growth, Methods of Inorganic growth