PORTFOLIO

ALFIRA NARINDA

Strategic Partnership & Communications

About Me

Alfira is an impact-driven professional with over seven years of proven experience in communication, project management, and training facilitation across local and international initiatives. With a strong foundation in Social Work degree, she has successfully managed and executed programs that promote inclusion, learning, and community empowerment.

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Alfira’s career has been marked by her adaptability, collaborative nature, and growth mindset. As a U.S. Department of State scholarship awardee, she completed an international Leadership Development program, equipping her with a global perspective, strategic mindset, and cross-cultural communication skills.

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She also holds a professional certification in Digital Marketing, enhancing her ability to design engaging learning content and outreach strategies. Her goal is to build pathways that connect people to the resources they need to grow, contribute, and thrive.

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Achievements

• Awardee of The Community College Initiative Program (CCI) by US Department of State (Virginia, USA)
• Indonesian Delegate for YSEALI Regional Workshop - Creating Positive Online Space (Bangkok, Thailand)
• Best Speaker for National School Debate Competition (Lampung, Indonesia)

Programs and Events Managed

World Bank Talent Outreach Program, Washington DC, USA

• Role: Facilitator Breakout Room

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Pasport Club Adult Day Service Center, Alexandria, USA

• Role: Program Coordinator

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Gradtalk by Permias DC (online)

• Role: Program Coordinator

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Creator Space: Workshop for Influencers,

Jakarta, Bandung, Yogya, Solo

• Role: Facilitator

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INDY Fest: Indika Energy’s annual anniversary event (Jakarta)

• Role: Community Engagement

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Milenial Islami (online)

• Role: Communication Officer

Guest Speaker

Portfolio

*Click the image to detail information

I share these materials:

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• How to be social worker who works in digital marketing industry
• How to earn money from digital marketing
• What’s digital marketing?
• How to make a good content

*Click the image to detail information

*Click the image to detail information

PROFESSIONAL BACKGROUND

Founded in 2013 in Europe, Britishpedia is an international publishing organisation documenting the journeys of notable individuals. It entered Indonesia in 2024 and now operates across 9 countries in Asia and Europe: Indonesia, Singapore, Malaysia, Hungary, Czech Republic, Slovakia, Austria, Germany, and Poland. Beyond publishing, Britishpedia is building an ecosystem for its featured leaders through Showcase, where they can connect with one another and explore collaboration opportunities. Its vision is to turn recognition into meaningful partnerships between leaders across Europe and Asia.

Social Media Lead

Aug 2025 - present

PROFESSIONAL BACKGROUND

Scope of Work:

• Led end-to-end communication and content strategies, from planning and production to reporting.
• Managed high-profile stakeholder engagement, including Susilo Bambang Yudhoyono (former President of Indonesia), Basuki Tjahaja Purnama, and Lukman Sardi.
• Coordinated with Europe and Asia teams to develop content for Britishpedia’s global channels.
• Strengthened Britishpedia’s brand as a trusted publishing platform and high-profile professional ecosystem.
• Represented Britishpedia in face-to-face interviews, introducing the organisation and building relationships with featured individuals.
• Increased social media performance within six months, achieving 70% follower growth, 120% more impressions, and 45% higher engagement across Instagram, Facebook, LinkedIn, and YouTube.

Skills:

• Cross-cultural communication
• Content creation
• Stakeholders management

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Conducted an interview with Susilo Bambang Yudhoyono, former President of Indonesia, documenting his life and leadership journey for preservation in Britishpedia’s encyclopedia.

Click the image to

preview the content.

Indika Foundation is corporate foundation founded by PT Indika Energy Tbk. Indika Foundation committed to maintaining the spirit of tolerance in Indonesia, building national character, critical thinking, and expanding educational peace. Indika Foundation led by Ayu Kartika Dewi as managing director, she’s also a special staff to President of Indonesia. Indika Foundation has collaborated with more than 200 organizations in Indonesia.

Comms Officer

Oct 2022 - Jun 2024

PROFESSIONAL BACKGROUND

Scope of Work:

• Produce high quality content related muslim and tolerance through @benergitu (+3000 followers) and @milenialislami (19.9K followers)
• Create strategy communication for Indika Foundation program such as Indika Foundation Social Impact Incubator, AkadeMI 2022, Creator Space, Salaam Summit
• Manage community @milenialislami and @benergitu
• Facilitate session in Creator Space, a collaboration program between Indika Foundation, SFCG, and Campaign.id for creators to learn FoRB (Freedom of Religion and Belief)
• Assess proposals from creators/influencers who propose grant from Creator Space program

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Skills:

• Implement digital campaign
• Understand the type of KOL: premium, macro, micro, nano
• Understand digital insight: engagement rate, trend of social media, doing digital activation
• Maintain good relation with community
• Facilitate a workshop
• Produce high quality content

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Me as a facilitator at Creator Space. I present how to create content FoRB (Freedom of Religion and Belief) for creators and influencers in 4 city (Jakarta, Bandung, Jogja, Solo)

One of BenerGitu content

Tribunnews

Tribunnews is the biggest data driven online media company and a part of KG Media, that connects diverse Indonesian communities through hyperlocal approach. Tribunnews and Tribun Network have local team spread across 54 cities: covering local news, organize event, and activation management to bring local perspective to national reach.

Strategic Planner

April 2021 - October 2022

PROFESSIONAL BACKGROUND

Scope of Work:

• Create concept and proposal for the digital sales team based on client’s request
• Plan budget and create package for proposed concept idea
• Identity target audience based on data insight, including their behavior, character, and media habit
• Collaborate with various stakeholders: data researcher, editorial team, social media team, activation team, marcomm team.
• Propose strategy for client’s business from various industries: telco, govt, app, etc.
• Present proposal including insight, strategy, budget, and timeline, to clients

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Skills:

• Public speaking
• Presenting idea
• Budget planning
• Basic formula excel/google sheet
• Create creative deck for clients
• Strategic thinking
• Problem solving
• Manage team from cross division

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Tools Used:

Strategic Planner

April 2021 - October 2022

PROFESSIONAL BACKGROUND

Result:

• Successfully create strategic campaign for BNPB, Astra, Tencent Cloud, MotoGP Event in Mandalika, Kongres Masyarakat Adat Nusantara & Festival Danau Sentani, Kemendes, Lembaga Penjamin Simpanan (LPS), Isuzu, Freeport supporting Pekan Olahraga Nasional (PON), etc.
• Initiative create working flow deck to make it easier for new strategic planner
• Increase 100%+ working speed and load after 1 year work

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Since the client's deck is confidential so I can’t share them. Here are some inventories that I use for making strategic campaign:

Tribunnews

BenihBaik.com is one of a crowdfunding platform in Indonesia. BenihBaik.com is a bridge of goodness that channels the good intentions of people in helping those in need of human welfare. Founded by Andy F. Noya (host of Kick Andy Show), Anggit Hernowo, and Firdaus Juli, who shared the same vision and assist the government in the welfare of the people of Indonesia

KOL Specialist

Oct 2020 - April 2021

PROFESSIONAL BACKGROUND

Basuki Tjahaja P

Zaskia Adya Mecca

Raline Shah

Vincent Raditya

Jusuf Kalla

Dian Sastro

Isyana Sarasvati

Sivia Azizah

100+ more KOLs

Happy Salma

Tools Used:

100+

Scope of Work:

• Prospect, approach, and acquire for doing collaboration
• Create concept for KOL (Key Opinion Leader) or influencer
• Suggest suitable campaign for KOL (Key Opinion Leader)
• Brief KOL (Key Opinion Leader) or influencer for doing campaign in digital
• Assist KOL (Key Opinion Leader) to do social activation
• Coordinate with Partnership to match the brand’s campaign with KOLs
• Coordinate with Social Media Team to publish the content related to KOLs
• Create database of KOLs who’ve done collaboration with BenihBaik.com

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Skills:

• Creating concept idea
• Negotiation and approaching
• Implement digital campaign
• Understand the type of KOL: premium, macro, micro, nano
• Understand digital insight: engagement rate, trend of social media, doing digital activation
• Maintain good relation

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KOL Specialist

Campaign: Pejuang COVID-19

PROFESSIONAL BACKGROUND

When the first time covid-19 hit Indonesia, so many aspects are disturbed such as health, education, and people well being. BenihBaik.com invited KOLs to take part opening campaign for helping others.

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Campaign Result:

• Sejuta Masker untuk Indonesia: Rp 1.771.572.580,-
• Zaskia dan Tasya untuk Pencari Nafkah Harian: Rp 250.950.032,-
• Raline Shah Ajak Sumbang Pekerja Informal: Rp 105.704.782,-
• Dapur Umum Menjaga Perekonomian: Rp 66.511.218,-

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Involved KOL:

• Jusuf Kalla
• Raline Shah
• Zaskia Adya Mecca
• Tasya Nur Medina
• Marsha Natika
• Yuda Fajrin
• Capt Vincent
• Indah Kalalo
• Revalina S Temat
• and more

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Me: in the left side, wearing black hijab after PMI x BenihBaik.com event with Jusuf Kalla

KOL Specialist

Campaign: Lelang Kebaikan

PROFESSIONAL BACKGROUND

Lelang Kebaikan is auction conducted to collect donation. Public figures are invited to donate their favorite things and BenihBaik.com team will promote the auction items through the special microsite.

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Result:

• Successfully invite 30+ KOLs for joining Lelang Kebaikan
• Plan and implement 30+ KOLs’ content and campaign journey
• Became coordinator content of Lelang Kebaikan
• Held IG Live with KOLs
• Collaborated with community/KOL’s fanbase
• Got free exposure from KOLs

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Involved KOL:

• Basuki Tjahaja Purnama
• Haryati Fey Lawidjaja
• Sivia Azizah
• Isyana Sarasvati
• Dita Soedarjo
• Yuni Shara
• and more

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Campaign Journey Reference: Basuki Tjahaja Purnama*

Bid the auction on Microsite

Live IG via

@kickandyshow

Social Media Promotion

Reposted by @basukibtp

*Click the image to detail information

KOL Specialist

Campaign: KOL x Brand

PROFESSIONAL BACKGROUND

Public Figures need

donation for their campaign

Corporation need Brand

Ambassador for doing campaign

Connected the collaboration between brand and KOL:

Result:

• Match the brand with KOLs who opening campaign on BenihBaik.com
• Got free exposure from KOLs

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Involved KOL:

• Dian Sastro
• Revalina S Temat
• Sunil Tolani
• Tasya Nur Medina
• Raline Shah

Campaign Journey Reference: Dian Sastrowardoyo*

*Click the image to detail information

Collaborated Brand:

Detail Campaign:

• Dian Sastro opened campaign on BenihBaik.com
• CityVision published her campaign on OOH Banner
• Dian Sastro reposted BenihBaik.com’s posting related to her campaign and CityVision

KOL Specialist

Campaign: Content Collaboration with KOL

PROFESSIONAL BACKGROUND

As KOL Specialist, I also asked some KOLs or influencers to create content related BenihBaik.com. The aim is to increase the awareness of BenihBaik.com, as one of the trusted crowdfunding platform in Indonesia.

KOL: Christina Lie (Entrepreneur & Vlogger)

846K subscribers

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Result: Got free exposure with

• 814.206 views
• 1.229 comments

KOL: Tom Mc Ifle (Entrepreneur)

695K subscribers

Result: Got free exposure with

• 161.482 views
• 381 comments

KOL: Doni Herdaru (Founder Animal Defender)

737K subscribers

Result: Got free exposure with

• 12.510 views
• 200 comments

Social Media Strategist

Nov 2019 - Apr 2021

PROFESSIONAL BACKGROUND

Tools Used:

Scope of Work:

• Manage all social media (Facebook, Instagram, Twitter) request
• Develop engaging, high quality, and relevant topics to engage potential users or existing users of BenihBaik.com
• Report and analyst social media insight
• Brief creative team to produce content
• Distribute content to increase the engagement
• Create editorial plan and use tools to schedule the posts

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Skills:

• Content Ideation
• Content Production
• Content Distribution
• Content Evaluation
• Creative
• Strategic Thinking
• Understanding social media insight and report

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Detail Account:

• Instagram, Facebook, Twitter
• Username: @benihbaik
• IG: 60,4K followers
• Twitter: 907 followers
• Official FanPage: 12K likes
• Engagement Rate IG: 0.05%

Social Media Strategist

Content of BenihBaik.com

PROFESSIONAL BACKGROUND

From This:

To This:

• Uploaded on account with

60K followers

• 2.243 likes
• 11 comments

• Got FREE repost on account with

1M followers @dramaojol.id

• 17.495 likes
• 296 comments

Another Contents:

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*Click the image to detail content

Content Pillar:

BenihBaik’s Campaign

Content Pillar:

Indonesia’s Public Holiday

Content Pillar:

BenihBaik’s Campaign

Content Pillar:

StoryTelling - BenihBaik’s USP

Content Pillar:

BenihBaik’s Campaign

Content Pillar:

StoryTelling: BenihBaik’s Campaign

*Click the image to detail content

EDUCATION

BACKGROUND

RevoU

• Individual Assignment

• Group Project

• RevoU Labs/Real Project

RevoU Full Stack Digital Marketing

Batch 6 (April - Sept 2021)

Individual Assignment

RevoU Full Stack Digital Marketing

EDUCATION BACKGROUND

Measuring Performance & Budget Allocation, Skill Set:

• Basic Digital Marketing Terms
• Basic Numerical and Calculation
• Key Metrics
• Acquisition and Retention Metrics
• Key Goal and Metrics
• Strategic Thinking

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Click here to detail assignment

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Content Marketing, Skill Set:

• Content Ideation
• Content Production
• Content Distribution
• Content Evaluation

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Click here to detail assignment

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Social Media Organic, Skill Set:

• Problems Statement and Goals Setting
• Brand Identity and Audience Targeting
• Social Media Action Plan
• Content Idea Visualization
• Measurement Plan

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Click here to detail assignment

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Group Project

RevoU Full Stack Digital Marketing

EDUCATION BACKGROUND

Group Project consists of 6 persons. We expected to create a business plan to implement digital marketing strategy.

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Business: Nyaman Laundry

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• Business Plan, click here
• Business Analysis and Marketing Deck, click here
• Paid Social Media Campaign Report, click here
• Google Ads Campaign Report, click here
• SEO Strategy, click here

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RevoU Labs (Sept 2021 - Jan 2022)

RevoU Full Stack Digital Marketing

EDUCATION BACKGROUND

Tools Used:

Scope of Work:

• Manage social media (FB & IG) content of Cantiqa Kemiri
• Develop engaging, high quality, and relevant topics to engage potential cust or existing cust of Cantiqa Kemiri
• Report and analyst social media insight
• Brief creative team to produce content
• Distribute content to increase the engagement
• Create editorial plan and use tools to schedule the posts

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Skills:

• Content Ideation
• Content Production
• Content Distribution
• Content Evaluation
• Boost posting
• Strategic Thinking
• Understanding social media insight and report

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Result:

• Increase engagement rate
• Suggest name for admin Cantiqa Kemiri: “mican”
• Paid promotion to public account

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IG: @produsen_cantiqakemiri: 145K followers

Content Pillar:

• Quiz and Giveaway
• Product Knowledge
• Tips and Trick
• National Days

RevoU

• Social Worker Practice

• Organization/Community

• Self Development Activity

Politeknik Kesejahteraan Sosial Bandung

2015 - 2019

Social Worker Practice

Politeknik Kesejahteraan Sosial Bandung

EDUCATION BACKGROUND

Community Development

Intern at Institution of

Children at Conflict with Law

Data Assessment in Community

• Location: Cimincrang, Bandung
• Data assessment for PMKS (Penyandang Masalah Kesejahteraan Sosial)

• Location: Panti Anak Berhadapan dengan Hukum, Jonggol
• Assess children with law by counseling
• Create strategy to change their behavior
• Suggest program to stakeholders

• Location: Malaka, Kab. Sumedang
• Problem mapping with community
• Successfully invite Ijadfarm (startup who concern with zero waste) to do FREE workshop
• Suggest sustainability program to stakeholders

Organization/Community

Sekolah Tinggi Kesejahteraan Sosial (STKS)

EDUCATION BACKGROUND

UKM Bahasa

Pemuda Peduli Kesejahteraan

Sosial (PPKS) Bandung

AIESEC Bandung

From This

To This

• Location: Bandung
• Program and marketing staff of Startup Hour, an event for startup in Bandung

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• Location: Kab. Bandung
• Coordinator of Community Development Program
• Renovate mosque
• Invites medical student to do FREE check up for community

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• Location: Kab. Bandung
• Voluntary English Teacher for Junior High School Students

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Self Development Activity

Sekolah Tinggi Kesejahteraan Sosial (STKS)

EDUCATION BACKGROUND

English Debate Activity

Milenial Islami Competition

Asean Future Leaders Summit

• Location: Bandung
• English Debater

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• Location: Jakarta
• Finalist Vlog Competition
• Learn diversity

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• Location: Malaysia-Thailand
• Delegate of Indonesia
• Learn leadership and diversity
• Learn more about Indonesia’s culture

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THANK YOU

Contacts:

WA & Phone : +62 857 237 606 49

Email : alfiranarinda@gmail.com

Instagram : @alfiranarindaa