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Cybersecurity Pulse Survey

2024

2024 Cybersecurity Pulse Survey

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Demographics

1,148 respondents

United States	75%
United Kingdom	17%
Australia	8%

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Demographics

Healthcare	16%
Software/Technology	15%
Retail	13%
Education	10%

COMPANY INDUSTRY

Finance, Insurance & Real Estate	9%
Professional Services	8%
Manufacturing	7%
Government	5%

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About the survey

In Fall 2024, Bitwarden partnered with Researchscape International to survey over 1,100 IT and cybersecurity leaders across various industries, revealing the latest cybersecurity trends and threats.

This year’s findings underscore rising concerns about generative AI risks, third-party supply chain vulnerabilities, and increasingly sophisticated social engineering tactics.

Despite these advanced threats, consensus remains clear: mastering cybersecurity fundamentals, starting with strong password habits, is the best defense. IT decision makers agree that password managers remain a critical part of their security strategy, both at work and at home.

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Password security as the first line of defense

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92% agree password managers are the lynchpin�to protecting business

Are password managers essential to�your organization's cybersecurity strategy?

6%

Moderately disagree

2%

Strongly disagree

63%

Strongly agree

29%

Moderately agree

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63% believe IT would lack resources to empower�employees without this tool

Without a password manager, would your IT teams lack enough budget or staff hours to effectively empower employees with password safety best practices?

23%

Moderately disagree

14%

Strongly disagree

28%

Strongly agree

35%

Moderately agree

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Secure habits at work and at home: 79% of IT professionals also protect their families with password management

Have you encouraged your family to use a password manager in the last year?

21%

No

79%

Yes

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51% of organizations are embracing all three methods of passwordless authentication - something you have, you know, and you are

What form of passwordless authentication is your company using?

All of the above	51%
None	3%

Something you have	76%
Something you know	75%
Something you are	65%

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15% of IT professionals think email poses most concerning password sharing risk

What method of password sharing in your organization most concerns you?

Frequently

Verbal

Email

Instant messaging

Not allowed

Written

File

Shared accounts

Cloud

Reusing passwords

Encryption

Shared passwords

Easy

Shared systems

Training

Dual factor

Strong passwords

Face

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Cybersecurity threats and generative AI

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96% of business leaders discuss cybersecurity monthly and nearly half talk about it daily

How often does your organization bring up cybersecurity, including in emails, meetings, or communications?

Quarterly	3%
Less often	1%
Never comes up	<1%

Multiple times a day	20%
Daily	28%
Weekly	30%
Monthly	18%

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Generative AI adds complexity to maintaining strong security in the workplace for 63% in IT

How challenging is it for your organization to maintain proper approvals for devices and applications as more employees seek support from generative AI tools?

20%

Slightly challenging

17%

I do not find it challenging

42%

Moderately challenging

3%

Impossible

18%

Very challenging

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55% are highly concerned about the risk of third-party supply chain attacks

How concerned are you about your organization's risk level from third-party supply chain attacks via vendors/partners/customers/etc.?

36%

Very concerned

34%

Somewhat concerned

3%

I am not concerned

19%

Extremely concerned

8%

Hardly concerned

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Variety is the spice of life (and social engineering): 46% report financial institutions are the most commonly impersonated

What types of impersonation-based phishing attempts have you and your organization experienced in the last year?

Job offer	36%
Boss or a colleague	31%
Shipping industry	28%

Financial institution	46%
Bank	41%
Government entity	36%

Health care organization	26%
Family member or friend	22%
Other	5%

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Generative AI strikes fear of enhanced social engineering tactics with 89% concerned about emerging threats

How concerned are you about social engineering tactics from generative AI, like enhanced phishing attacks, business email compromise attacks, or deep fakes?

4%

Not at all concerned

27%

Somewhat concerned

34%

Very concerned

7%

Hardly concerned

28%

Extremely concerned

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92% of companies take the threat of social engineering seriously

Is your company investing in training employees on best practices to avoid falling victim to social engineering tactics?

8%

No

92%

Yes

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2024 Cybersecurity Pulse Survey