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Duration: 1-2 class sessions

Informational Interviews

Click on your copied BevLaunch portfolio and go to Lesson 2: Store Visits and Informational Interviews

Pathway: Finance, Hospitality & Tourism

Learning Format: Blended Learning

Essential Questions

Teacher Preparation

Lesson 2

Lesson Overview

Future Ready Skills

Resources

Informational interview and Market Research Worksheet

Learners will practice their market research and communication skills while studying the market and conducting an informational interview.

    • What are the benefits of doing market research and what kind of information can you collect from this type of research?
    • How can informational interviews help someone understand an industry?
    • Communication
    • Initiative and Self-direction
    • Professionalism and Ethics
    • Information Management

Prepare the classroom so that you can organize the class into their company teams and preview Lesson 2: Store Visits and Informational Interviews page in the student portfolio as well as the videos for this lesson.

Lesson video introduction

Informational interview video

LEARNING.NAF.ORG

PG 1 OF 2

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Lesson Plan 2

Informational interview

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Activity: Learner Assignment

PART 1: Activity: Whole Group/Class

PG 2 OF 2

Time: 5 mins.

Asynchronous Activity

Play the introduction video (resource #1). Ask the class, what is the value of doing first hand research

as an entrepreneur? How could it help you explore ideas for products or learn about your target

audience?

Time: 45 mins.

As a class review the "Lesson 2: Focus Group" page in the student portfolio. Each team will publish

their focus group activity results. To close out the activity, have each team highlight findings.

Learners to conduct their informational interview at their local store and complete the Market Research Worksheet. They will share out during the next class session.

PART 2 (next class session): Activity: Whole Group/Class

Ask learners to think about the most meaningful thing they learned from their informational interview for one minute. You can create a form and have them submit online so answers can be collected and reviewed together or you can simply have them think in silence for 30-seconds then have volunteers share out.

Time: 5 mins.

Activity: Learner Assignment

Time: 45-55 mins.

Direct students to join their company groups if they are not already with their groups. Everyone in the group should share their findings one at a time and provide feedback. They should prepare to summarize their findings and share out with the class. The summary should include how they can use what they learned during their informational interviews (and focus groups) to implement or consider as they develop their beverage company.

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LEARNING.NAF.ORG

PG 2 OF 2