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Age-Group

Commission Report

XXXIV World Triathlon Congress

Virtual

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Contents

01 2021 Commission report

02 Age-Group Commission Vision and missions for the future of the Commission

03 Q & A

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Mission of the Age-Group Commission

“The Age-Group (AG) Working Group, which is fully integrated with all levels of World Triathlon, enables a governance process and capability that supports the needs of Age-Group athletes and Federations around the world to improve the athlete experience.”

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We do not share a mother tongue but we talk the same language.

We race with every bone in our bodies to finish down that blue carpet and cross the line as fast as we possibly can.

We stand with and shake hands with friends old and new and, with smiles from ear to ear, vow to fight again.

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Members of the Age-Group Commission

Risa Kusunoki Bellino (Japan) kusunoki@jtu.or.jp
Hiroteru Saito (Japan) age-info@jtu.or.jp
Mark Lemmon (South Africa) mlemmon@pnp.co.za
Rebecca Mok (Hong Kong) rebecca.mok@triathlon.com.hk
Lochlann Walsh (Ireland) lochlann@triathlonireland.com
Michael Maroney (Australia) michael.maroney@syd.catholic.edu.au
Barry Siff (USA) barrysiff@gmail.com

Chair: Nicky Dick (Age-Group Director, British Triathlon) agegroupnicky@gmail.com
World Triathlon Staff liaison: Johanne Suss-Burckel agegroup@triathlon.org

Gergely Markus (Sport Director, World Triathlon)
Antonio Alvarez (Executive Board Member, World Triathlon)

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2021 Commission Report

2021 Goals achieved

Working Groups formed for each Continent and making good progress toward creating Continental Confederation Age-Group Strategies.
Collaborative decision making in World Triathlon. A harmonising relationship with the organisation in general: World Triathlon Sport, Marketing, Communications Departments, NFs, LOCs, etc.
Involvement with the Multisport Committee and Women’s Committee.
Event`s rules adapted to the situation i.e. specific COVID-19 guidelines and process to be able to run AG races under current situation

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Age-Group Commission

Vision and missions for the future

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2022-2025 Strategic goal updates

The AG Commission has set out a high-level strategy for the next two quadrennials and as the operational strategy is developed specific annual targets will be set

The outcome of this strategy will be:

Greater number of AG participants
Greater number of NFs sending athletes to AG events
Less reliance on larger NFs to fill races
Competition among LOCs to host AG events
Larger AG entry pool
Maintain or reduce entry fees
Generate revenue to re invest in whole triathlon landscape

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Objectives for 2022-2025 (1/4)

World Triathlon Executive Board adopt AG as one of the key strategic pillars for the development of the sport

The success of triathlon globally is underpinned by a vibrant and growing AG community

Critical to the financial success of events

Impacting as far as our Olympic program standing

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Objectives for 2022-2025 (2/4)

Each Continental Confederation will develop, adopt and deliver an AG Strategy suitable for their region. This will be done in cooperation with their NFs and with World Triathlon

A global “One size fits-all” is not appropriate

AG needs differ across Continents

Driving the Mentoring program coordinated by AG Commission

Adopting the Athlete’s Services Document

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Objectives for 2022-2025 (3/4)

Development and implementation of a global AG Brand that is consistently delivered.

Consistent recognisable event experience.

A 3 year AG events calendar.

Effective marketing strategy led by a dedicated marketing team.

Delivered in a better way than commercial organisations, our competitors in an open market.

Aimsonsistency in overall event experience.

A 3 year AG events calendar.

An agreed and effective marketing strategy led by a dedicated marketing team.

Revenue generation through sponsorship used to reduce entry fees and sanction fees, barriers to both athlete and LOC participation.

The AG Commission believe that providing a consistent and recognisable experience across all AG events globally will be key to the growth of AG and should delivered in a better way than commercial organisations who are also targeting AG athletes

AG strategy at continental level from the small text piece here, Lochlann expand ETU ag strategy process, outline, and sharing practice > presentation at the end
Dream would be every NF, at small scale we could begin with even a few lines.
Relationship with development dept

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Objectives for 2022-2025 (4/4)

World Triathlon allocates multi-annual funding to the delivery of this strategy.

Centralised TRI staff delivering centralised services to the Continental Confederations
TRI allocate resource within departments specific to AG: Comms, Marketing, Branding, Sponsorship.
Ringfenced realistic funding to Continental Confederations to deliver agreed AG Strategies
Challenging to deliver using volunteers

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Questions?

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Thank you