New Mobile App User Behavior Report
2020
Table of Contents
YoY User Engagement
Dec 1 - Dec 28, 2019
Nov 28 - Dec 27, 2020
V3.7
V3.15
YoY User Acquisition & Retention
Dec 1 - Dec 28, 2019
Nov 28 - Dec 27, 2020
V3.7
V3.15
YoY Monetization
Dec 1 - Dec 28, 2019
Nov 28 - Dec 27, 2020
V3.7
V3.15
YoY App Stability
Dec 1 - Dec 28, 2019
Nov 28 - Dec 27, 2020
V3.7
V3.15
YoY User Demographic
Dec 1 - Dec 28, 2019
Nov 28 - Dec 27, 2020
V3.7
V3.15
YoY User Interests Breakdown
Dec 1 - Dec 28, 2019
Nov 28 - Dec 27, 2020
V3.7
V3.15
YoY Device & Platform Breakdown
Dec 1 - Dec 28, 2019
Nov 28 - Dec 27, 2020
V3.7
V3.15
App Rating & Review History
Dec 1- Dec 28, 2020
April 1- April 30, 2019
Dec 1- Dec 28, 2019
V3.15
V3.0
V3.7
Google Play
iOS App Store
Google Play
iOS App Store
Google Play
iOS App Store
2.3 stars
1.1million
111.5k
4.7 stars
1.5million
184.7k
4.9 stars
1.9 million
398.6k
App store rating
Total users
Monthly active users
App Rating & Review History
Dec 1- Dec 28, 2017
Dec 1- Dec 28, 2015
Dec 1- Dec 28, 2016
Dec 1- Dec 28, 2018
V2.5
V1.5
V2.2
V2.6
Google Play
iOS App Store
Google Play
iOS App Store
Google Play
iOS App Store
Google Play
iOS App Store
1-2 stars
0.8million
99k
App Rating Competitor Comparison
Dec 1- Dec 28, 2020
Dec 1 - Dec 28, 2019
V3.15
V3.7
App Review by Country - iOS
Dec 1- Dec 28, 2020
Dec 1 - Dec 28, 2019
V3.15
V3.7
App Review Negative Word Cloud
Dec 1- Dec 28, 2020
Dec 1 - Dec 28, 2019
V3.15
V3.7
App Review Top 10 Negative Topics
Dec 1- Dec 28, 2020
Dec 1 - Dec 28, 2019
V3.15
V3.7
App Rating Competitor Comparison
Dec 1- Dec 28, 2020
Dec 1 - Dec 28, 2019
V3.15
V3.7
New User Retention
Nov 29- Dec 26, 2020
V3.15
New User Retention
Dec 1 - Dec 28, 2019
V3.7
New User Retention
Mar 31 - Apr 27, 2019
V3.0
Conversions for Subscription
Nov 28 - Dec 27, 2020: in_app_purchase (subscription)
V3.15
Conversions for Subscription
Dec 1 - Dec 28, 2019: in_app_purchase (subscription)
V3.7
Conversion Funnels for Print Store
Nov 28 - Dec 27, 2020
V3.15
Conversion Funnels for Print Store
Dec 1 - Dec 28, 2019
V3.7