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What makes a climate story easy to understand—and hard to ignore?

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39%

of people globally report avoiding the news because it’s too negative

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Solutions journalism helps address these issues

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What is Solutions Journalism?

Solutions journalism is rigorous, evidence-based reporting on responses to social problems.

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Solutions journalism is reporting on something that’s happening now, and the effects it is producing.

What is Solutions Journalism?

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Why Solutions Journalism?

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The Four Pillars

Features not just a person or an organization, but a response to a problem
Provides available evidence of results, looking at effectiveness — not just intentions
Discusses limitations
Seeks to provide insights that can help others respond — not just inspiration

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Why these four?

Response: If the response is worth featuring, it’s worth its own story. (We’re focused on systemic responses – not kind acts by individual or group)
Evidence: Aren’t results what make the story newsworthy?
Insight: What we can show that others can learn from, fulfilling our mission to serve society?
Limitations: Make the story journalism, examining the response, not promoting it.