Opportunity Canvas, Problem Prioritization, & Problem Alignment on PRD
By: Fardil Khalidi
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Things that I want to discuss is outlined as in follow:
#1 Intro �#2 Opportunity Canvas
#3 Problem Prioritization
#4 Problem Alignment on PRD
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Introduction
1. Introduction
Opportunity Canvas
Problem Prioritization
Problem Alignment
About IDN Media
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etc
IDN Media is a media platform company founded on June 2014 that served publications for Millennials and Gen Z in Indonesia by aggregating the news on their app.
The vision is to democratize information and give positive impact to society.
Inside IDN Media there are: �
Introduction
Opportunity Canvas
Problem Prioritization
Problem Alignment
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3 Selected Problem
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According to my Previous Lean Canvas, and Customer Journey I focus on top three selected problem as highlighted in follow:
Not suit to readers’ interest
Rigid journalism delivery
Overwhelmed registration process
Introduction
Opportunity Canvas
Problem Prioritization
Problem Alignment
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Opportunity canvas
2. Opportunity Canvas
Introduction
Problem Prioritization
Problem Alignment
IDN Media App
(opportunity canvas)
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Find here for better view
Opportunity canvas
Introduction
Problem Prioritization
Problem Alignment
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Problem Prioritization
3. Problem Prioritization
Introduction
Opportunity Canvas
Problem Alignment
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Problem Prioritization
Introduction
Opportunity Canvas
Problem Alignment
#BrainstormMode
How Might We…….
Legends
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Reach
Got it from a benchmark of a similar product within the same industry [example competitor reference]
Reasons
Impact
because this product key metrics is user, so we can use qualitative measurement (argument) as mentioned above to consider for this industry
Reasons
Find here for better view
Problem Prioritization
Introduction
Opportunity Canvas
Problem Alignment
Criteria
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Confidence
Got it from a benchmark of a similar product within the same industry [example competitor reference]
Reasons
Effort
Find here for better view
Problem Prioritization
Introduction
Opportunity Canvas
Problem Alignment
For effort: find (engineering aspect+ops)/2
Problem Score Ranks (RICE)
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Problem Prioritization
Introduction
Opportunity Canvas
Problem Alignment
Kindly to check here
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Problem Alignment
4. Problem Alignment
Introduction
Opportunity Canvas
Problem Prioritization
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Problem Alignment
Introduction
Opportunity Canvas
Problem Prioritization
The Problem
High Level Approach
Based on the aforementioned problem, we want to solve the issues from the signals that users are decreasing in terms of page sessions, and how to increase the number of activated users as well as the usability that hits the revenue.
To solve the problem, we are going to encounter it with the initiatives to build a required features that allows user to have advanced experiences in our app. The features include, save to collection, user preferences, and user generated content
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Problem Alignment
Introduction
Opportunity Canvas
Problem Prioritization
Goals and Success
The goal is to attain 8 million active users by increasing the number of activated users after the number of downloaders. Furthermore, the success criteria are to be able to expand usability, to increase the number of articles written each week and to generate more premium transactions, all of which contribute to revenue growth.
THANK YOU
Fardil Khalidi
(Product Manager & Startup Enthusiast)
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