Cross Border Leadership

L. Anthony Lawrence

Global Brand Manager

“No Limits:

Winning through transformational Leadership and partnership”

anuga / koelnmesse exhibition centre layout

GK Foods Strategic Plans ��The journey towards a Global Consumer Group…

“A business short on capital can borrow money,

and one with poor location can move.

But a business short of leadership has little chance of survival”

Warren Bennis & Burt Nanus

Our mission is to satisfy the unmet needs of Caribbean people wherever they may be in the world through the timely delivery of products and services of the highest quality.

• Created branded foods in the 1950s
• Re-launched the Grace Brand internationally in 1998
• Key markets :
• NYC,
• Toronto,
• Miami,
• London
• Set out the 2020 Vision and road map
• Created 3 Divisions:
• Corporate,
• GK Financial Group,
• GK Foods

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The journey towards a Global Consumer Group…

The Key Grace Markets

USA

Experimental

London

Latin America

The Caribbean

Canada

What can we be the best in the world at?

2. What are we deeply passionate about?

3. What drives our economic engine?

Core brand values and purpose

1. We must be the best in the world in Caribbean Cuisine
2. We are passionate about creating a world class “Global Food Company”
3. We must earn 50% of our profits from the international markets.

Grace Kennedy 2020 – Campaign Map

DEVELOP OUR PEOPLE

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Ensure continuity of leadership

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▪ Develop effective leaders ▪ Build international expertise ▪ Protect our people ▪ Develop staff at all levels within group

Grow the Business

2006

2007

2008

2010

2020

2009

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CONFIGURE FOR GROWTH

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▪ Leverage I.T platforms

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▪ Build M&A capabilities

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▪ Build market research capabilities

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▪ Enhance risk management skills

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▪ Optimize Corporate Structure

REBALANCE JAMAICA vs. INTERNATIONAL

▪ Internationalise systems

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▪ Significant staff rotation

GLOBALLY RATIONALISE OPERATIONS

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▪ Optimal Platforms

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DEFEND CORE BUSINESSES

▪ Grow Grace owned brands (Food)

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▪ Grow domestic financial and money services

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▪ Solidify retail

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▪ Build regional alliances

GROW THE BUSINESS

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▪ Build portfolio of investment opportunities regionally & internationally

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▪ Leverage the brand

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▪ Incubate new businesses

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▪ Mobilise financial resources

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Balanced Scorecard

Global Teams

Supply Chain Management

• Strategic products are sourced for all markets by a central team
• Dept of knowledge in product categories
• Knowledge of raw and packaging material/spare parts
• Knowledge of optimal logistics
• Pricing and forecasting models
• Human and interpersonal skills across cultures
• flexibility

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Global Brand Management

• Growth of traditional products and Launch new products and expansion into new markets
• Knowledge of global trends
• Ability to understand consumers in all targeted markets
• Identify new opportunities through research and development
• Create communications campaigns

Global Brand Manager

Purpose of job

To provide strategic leadership direction in the management of our brands globally while maintaining, developing and increasing the equity of one of GraceKennedy Limited’s most valuable assets.

Global Brand Manager

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Key outputs/deliverables

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• Develop overarching domestic and international growth plans for Grace & Grace Owned Brands (Board Approval Required)
• Ensure that the growth targets set by the division for new products are achieved each year
• Adhere to budget approval and spend

Purpose of job

Provide strategic leadership direction in the Supply Chain transformation and efficiency within GK Foods, whilst building the internal efficiencies and monitoring cost saving initiatives.

Chief Supply Chain Officer

Chief Supply Chain Officer

Key Outputs/Deliverables

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• Overall strategic plan for Supply Chain Management
• Implementation of action plan for meeting targeted key performance indicators by distribution function
• Development and monitoring of cost reduction and efficiency improvement initiatives throughout GK Foods
• Facilitating the transfer of technical know-how between locations across GK Foods
• Optimizing the use of information technology on Supply Chain deliverables

We are domiciled in Jamaica but:

We source from:

• USA, Brazil, Thailand, China, Canada, & UK etc

We also have operating companies in:

• Jamaica, UK, Canada, USA, Belize

We ship to:

• USA, Canada, Caricom Territories, United Kingdom, France, Japan, Ghana Korea etc

Competence in international trade is a core competence of GK Foods

Dept of knowledge in product categories

• Finished goods
• Canned fish & meats
• Canned vegetable
• Beverages
• Snacks
• Spices and condiments

• Brand Registration🡪
• origin /supplier market
• Brand Registration in destination markets
• Communication
• Product development
• Packaging
• Legal text
• Nutritionals

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Supply chain

Marketing

Start by doing what is necessary

Then do what is possible

and suddenly you are doing the impossible

--St. Francis of Assisi (1181—1226)

Colin Powell

Lesson 1

“Being responsible sometimes means pissing people off. Good leadership involves responsibility to the welfare of the group, which means that some people will get angry at your actions and decisions. It's inevitable if you're honorable”.

Thank You