TOTAL QUALITY MANAGEMENT�IN

Presented by -

Anant Saxena

M.B.A 2^nd year

Section (A)

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• Godrej is one of the most respected business conglomerates of India having a value of US$ 1.55 billion.

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• It was founded by Mr. Ardeshir Godrej who was a lawyer by profession and a staunch nationalist.

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• On 7^th May 1897 he gave up law and took up lock making. Godrej anb Boyce Mg. Co Ltd. was established at Lalbaug, Mumbai.

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• In the year 1918, Godrej soaps limited came into being .

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• In 1920, he revolutionized the Soap industry by manufacturing the first toilet soap purely from vegetable oils.

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• In April 2001,Godrej Industries was formed the consumer products division of Godrej Soaps Ltd. & was demerged to form Godrej consumer Products Ltd. (G.C.P.L).

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GCPL TODAY

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• Five Indian manufacturing facilities – Malanpur, Guwahati, Baddi, Katha and Sikkim
• Strong international manufacturing and marketing presence
• Completed highly accretive international acquisitions in the UK and Africa

Keyline Brands – one of UK’s most admired FMCG companies owning major brands

Rapidol – a leader in the ethnic hair colour segment in Africa –present across the continent

• Second largest toilet soap player in India

7 soap brands – Godrej No. 1, Cinthol, Godrej Fairglow, Evita,Crowning Glory, Shikakai, Vigil .

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Godrej Consumer Products Ltd.

(GCPL), Malanpur.

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• Godrej Consumer Products Ltd. ,is located at U-30 industrial area Malanpur ,Distt. Bhind (M.P) 18 Km from Gwalior.

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• The plant is one of the most modern and integrated of its kind in the country and is certified by ISO-9002 for quality base products & ISO-14001 for maintaining international standards of environment system.

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• The company has also implemented processes like, T.Q.M, Kaizen system to increase employee employment, decrease labour turnover and improve quality of work.

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TQM�(Total Quality Management)

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DEFENITION –

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As defined by the ISO : “TQM is a management approach for an organization centred on quality , based on the participation of all its members and aiming at long term success through customer satisfaction , and beneits to all members of the organization and to society.

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ORIGIN –

TQM is a management approach that originated in the 1950’s and has steadily become more popular.

Total quality is a descripition of the culture , attitude and organization of a company that strives to provide customers with products and services that satisfy their needs.

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• The implementation starts by :

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• Changing the management and employee thought processes (mind-set).

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• Establishing a management system and proceses that reflects this new mind-set.

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• Promoting and applying tools in support mangement system.

and thus the organizational activities will support the management philosophy.

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OBSTACLES IN THE �PATH OF TQM

1. Lack of management commitment.

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• Inability to change organizational culture.

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• Improper planning.

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• Lack of continuious training and education.

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• Incompitable organizational structure and isolated individuals and departments.

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• Ineffective measurements techniques and lack of access data and results

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TQM – AN INTEGRATED APPROACH �

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• TQM at GCPL Malanpur is totally an integrated approach integrated with TWE i.e. Total waste elimination , TQC i.e. Total Quality Control and TEI i.e Total employee involvement.

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• TEI is the backbone of a TQM movement.

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• All the effective TQM effects sequins the participation of every employee.

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ELEMENTS OF TQC

• METHODOLOGY :

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• Systems and procedures.
• PDCA methodology (plan–do-check-act).
• Systematic problem solving.
• Variability reduction by process control.

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• TOOLS AND TECHNIQUES :

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• QC tools
• Kaizen
• Cost of Quality
• Quality function deployment or voice of customer.

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SYSTEMATIC PROBLEM SOLVING TECHNIQUES

NAME OF TOOLS

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1. Flow Diagram

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• Brainstorming

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• Data collection

PURPOSE/USE

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• To enable understanding of the process and locate a problem.

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• For the generation of idea in problem listing of causes in problem analysis and finding solution.

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• To understand the magnitude of the problem .It is the foundation for statistical analysis.

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4. Graphs

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5. Stratification

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• Cause and effect Dig.

• Presentation of large amount of data ia cohesive manner.

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• To seprate data acccording to contributing sources. (Suppliers,Machines,e.t.c)

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• To map out all problem causes and relate the logical linking of causes to the problem.

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6. Pareto Chart

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• Scatter diagram

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• Histogram

• For identification of major problem area for improvement or control.

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• For examining relationship between two variables - nature, strength,relationship between factors and quality.

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• For study of process variation and access process capability.

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• KAIZEN : -

Kai – means Change.

Zen – means Better.

So KAIZEN means change for betterment.

Thus Kaizen is basically small improvements carried out by person who is doing the job in his/her day-to-day work.

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COST OF QUALITY :-

Those cost associated with the creation & control of quality as well as the evaluation and feedback of conformance with quality ,reliability, & safety requirements.

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QFD :- QFD is a team based management tool in which customer expectation are used to derive product development process.

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RESEARCH METHODOLOGY

1. Research design

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• Data collection method

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• Technique of survey

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• Instrument used

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• Place

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• Exploratory

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• Survey

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• Personal interview

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• Questionnaire

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• G.C.P.L , Malanpur

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Continued

6. Time

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• Sample size

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• Sample Unit

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• From 9:00 am to 2:00 pm

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• Random selection of members of G.C.P.L

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QUESTIONNARIE

1. Are you aware of all the QC tools.

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• Do you tink you get enough oppurtunity to participate in the quality circles.

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• Are the problems solved, with the help of various tools and techniques of QC, with in the specified time limit.

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• Are you given essential training regarding the quality control measures.

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• Do you think KAIZEN helps in improving labour management relationship.

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6. Do you think that the PDCA cycle has any relevance in actual work process.

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• Does PDCA cycle helps in solving your personal matters as well.

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• Do you think that the various quality control measures increase the cost of production.

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• Are you capable of using the right kind of quality control tool in case of any crisis.

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• Do you give relevance to the systems and standards of quality system like ISO 9001 & ISO 14001.

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CONCLUSION

• From the study and research it is concluded at end that :-

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• A large proportion of employees are satisfied with the TQM techniques and their results.

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• Company gets a huge benefit in monetary terms as well in employee productivity term.

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• Employees are capable of using the right kind of control tool in case of any crisis.

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Anant Saxena

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