Hypersprint Debrief

Covalent round two landing page user test results

DESIGN FEEDBACK

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• Users responded very favourably to the layout, colour-scheme and illustrations. It conveys credibility, professionalism, trust, and feels applicable to the crypto/blockchain space.

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“Feels credible. Feels less emphasis on fancy design, that’s why it feels credible. It’s not bragging” (User 1)

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“It looks well made and structured. If I had to use one word, I would use ‘professional’. It’s quite nice. It has a unified colour theme and the designs are quite appealing” (User 2)

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“The look is nice, futuristic” (User 3)

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“You have really good illustrations here” (User 4)

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“It’s beautiful, I like it a lot. This is the type of design that I really like, I would ask Covalent who is the designer; it is really cool. Elements are unique, I like the colours. It’s professional, there is trust, so yeah I really like it” (User 5)

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LANDING PAGE HEADER

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• The header copy and illustration works harder than in the previous design iteration. Users understand quickly what it is about, and can determine the benefit of using Covalent.
• The inclusion of recognisable organisations in the illustration and the listed blockchains all help build a mental model for the user quickly.

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USE CASES

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• The design of the tabs and copy is improved somewhat, it is easier for users to understand what they are looking.
• However, not all realise the relationship between the different levels of navigation.
• On smaller screen sizes, it’s not possible for the user to see the top nav at same time as the bottom of the case study, so they end up scrolling up and down to make sense of the relationship between the case study and the nav.
• Not all users see the next/previous arrows.

Consider changing ‘Build using the data’ to ‘Browse Use Cases’, and reducing the size of the top nav tabs to help users see everything in one view.

USE CASES

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• There is still some question about the usefulness of the case study quotes, because they feel very high level. Users want to know how these companies are using the data, specifically. Otherwise they have some skepticism.

“I know Coingecko, but does it mean the whole dashboard is built using Covalent data? Can I build something like that” (User 5)

“Zapper - can I do all of this with Covalent? What actually can they provide? I never assume everything is as it says” (User 3)

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Consider making it more explicit about how the partners have used Covalent in their products.

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MARKETPLACE

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• Users are intrigued by the concept of a Marketplace.
• Users have to do a bit of work to understand what this is about (although it should be noted some of the content we tested was not the finished version).

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“You have already-made subgraphs?... It sounds like you can see these subgraphs, I really like this. ‘Sub-APIs’.” (User 4)

“I’m curious about the marketplace… It reminds me of the subgraph in some way; I would expect to see ready to go services I can plugin to.” (User 5)

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Consider: spelling it out for users what this is about so they can see the immediate benefit of using it.

QUERY/RESULT CODE EXAMPLES

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• This works well, users love the colour difference between the query and result, and like the ability to select different API calls and blockchains.
• Users appreciate seeing that the Token Balances query also provides token logos, as it demonstrates that the API is “complete”.
• One user took us through the current Covalent UI to pinpoint the queries they think are most important, and listed:
• Balance history (“you have to pay for that everywhere else”)
• Get transactions
• Historical prices and spot prices
• NFT metadata and token IDs

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Consider what queries best demonstrate the power of the API and show those

SIGNING UP BLOCKERS

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• Users acknowledge that to use an API, even a free one, requires effort on their part to get things set up.
• They will visit Docs to learn more and determine if the product is right for them.
• If users can get a really strong sense that this will meet their needs, they will sign up.

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Consider a ‘console’ interface to try the API out using their own inputs so that users can check the data that comes back without having to set up infrastructure at their end.

“What I like about The Graph is that from the landing page you can access a subgraph immediately… there is a playground. From this [Covalent] landing page, it’s very cool but I assume I have to have some time to start using it. Let me do that later, and later might mean never, unless I have someone pushing me to do it. Whereas on The Graph, you have the playground and you can try it and go “wow”. By trying it you get value without having to put in effort,” (User 5)

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TRUST

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• Trust in Covalent is high.
• Recognisable logos in the illustration in the header, the partners and backers, all aid in building a sense of trust.
• However users still want to try the data out before committing.

“I would not expect the data to be a problem, but I would check the demo with my own address, and check all the API examples here”. (User 4)

OTHER IMPROVEMENTS FOR CONSIDERATION

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• Users want a way to see community discussion, they expect links to Twitter, Discord etc.

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• When we asked users how they decided on a data provider, they listed the following factors.
• Price
• Coverage; how many coins/chains
• Coverage of end points
• Responsiveness
• Make sure these are addressed within the landing page/docs.

QUESTIONS USERS HAVE

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These questions were posed by users, so they’re useful when thinking about good coverage in your Docs, an FAQ or landing page content.

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• I’m looking for something related to latency. I want to know ease of use, what endpoints are available and how fast it is. E.g. “X milliseconds to get 1000 transactions”, because I need to use it in a real world setting.
• What other blockchains will be supported? (Users mentioned wondering about dogecoin, litecoin, Solana, Near protocol etc)
• I’m curious about how they achieve it, the logic behind it.
• How much does it cost to use it?
• If they open up the Marketplace to individuals or the community, then what can I get out of contributing?
• I’d like to know how well resourced they are, how quick they are to spin up new blockchain support

Important Files

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Prototype

Concepts & Ideas

Test Script 1

Test script 2

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Playlist 1

Playlist 2

Research Summary 1

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