Podcasting:

The 2020 Brand Playbook

Production & Promotion

The State of the Story 2020

The State of the Story 2020

The State of the Story 2020

Speakers

MEGAN CUNNINGHAM�CEO & FOUNDER, MAGNET MEDIA

NIKOLAY BOGOMOLOV �IN-HOUSE PODCAST EXPERT, MAGNET MEDIA

The State of the Story 2020

We are a strategic studio and we believe using storytelling + data is the best way to drive business results.

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The State of the Story 2020

The State of the Story 2019 incorporates original interviews with CMO’s, CEO’s and key colleagues at:

Our research, statistics, strategic insights and data were sourced from the following organizations, and from key colleagues at:

Contributors (Thank You!)

The State of the Story 2020

Challenge: Take a Selfie!

WE WILL CHOOSE THE BEST SELFIE AND GIVE THE WINNER A FREE CONSULTATION.

POST IT ON TWITTER and/or LINKEDIN, TAG @MAGNETMEDIAINC and #THESTATEOFTHESTORY

The State of the Story 2020

TAKE A SELFIE WHILE�YOU’RE LISTENING TO THE WEBINAR

The State of the Story 2020: Trends & Events

Upcoming Events

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The State of the Story is our annual trends report—supported by live events, a newsletter, blog, and podcast. Here are our 2020 trends, and VIP Events (which are invitation-only).

To request an invitation, email us to tell us why you are a leader in storytelling or marketing—a brand, creative or tech exec—and we will be including you in our community!

MARCH: �Producing Podcast & Building Audience�

APRIL:�Brand Ambassadors: Co-Creating with Influencers and Celebrities��MAY:

Mission-Driven: Making Memorable Stories, Creating Community ��JUNE:�Modern Growth Hacking: Unicorn Startup Stories��

SEPTEMBER:�Meaningful Marketing with Gen Z & Millennials ��OCTOBER:�The State of The Story Summit 2020��NOVEMBER:�Personalized Stories: AI & Machine Learning��DECEMBER:�Thought Leadership & Building Authentic Fans

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The State of the Story 2020

Producing Podcast & Building Audience

Chapter 01

PODCASTING TODAY: FACTS & OVERVIEW

• Podcasting Landscape

• Audience Behavior

• Audience Demographic

• Distribution

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Chapter 02

PODCASTING WORKFLOW: SETTING FOUNDATION & HOW TO START�• Stages for Creating a Podcast

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Chapter 03

CREATIVE DISCOVERY

• Identifying Business Objectives

• Identifying & Developing Editorial Mission

• Show-bible Development

• Developing Tone & Style

• Format Development

Chapter 04

PRE-PRODUCTION

• Guest & Host Selection

• Logistics

• Team & Equipment�

Chapter 05

PRODUCTION�• Recording Recommendations�

Chapter 06

POST-PRODUCTION & PROMOTION

• Editing Process

• Creating Multiple Assets & Getting the Most Value from Your Podcast

• Organic vs. Paid Promotion

• Content Hub Development

The State of the Story 2020

Why?

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The State of the Story 2020

Pop Quiz

Which content marketing tactic can hold an audience’s attention for a half hour or more at a time?

Which tactic inspires an audience to subscribe to your content and encourages them to consume it on a regular basis?

Which tactic can help boost thought leadership, raise awareness, and engage influencers in your industry?

Source: Joshua Nite, TopRank Marketing

1

2

3

The State of the Story 2020

Podcast Timeline

• 1938: Orson Welles convinced listeners of the impending arrival of aliens through evocative storytelling using just �his voice over the radio waves.
• 2004: The MTV VJ Adam Curry and the software developer Dave Winer distributed their shows Daily Source Code �and Morning Coffee Notes via RSS feed.
• 2005: The New Oxford American Dictionary declared “podcast” the Word of the Year.
• 2009: Stand-up comedian Marc Maron recorded an episode of his candid celebrity interview podcast featuring�Louis C.K. out of his California garage which would be named the best podcast episode of all time by Slate four �years later.
• 2015: The Joe Rogan Experience, an ever-popular podcast hosted by the former sitcom star and MMA enthusiast, �accumulated a fanbase of 11 million people who listened every week.
• 2019: Music-streaming giant Spotify acquired the podcast-production company Gimlet Media for a reported $230 �million, cementing podcasting as both a valuable and valued form of entertainment.

The State of the Story 2020

“The medium of podcasting and the personal nature of it, the relationship you build with your listeners and the relationship they have with you—they could be just sitting there, chuckling and listening… there’s nothing like that.”

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– Marc Maron, Host of WTF with Marc Maron

The State of the Story 2020

The State of the Story

Benefits to podcasting:

92%

of consumers want brands to make ads feel like a story

55%

are more likely to buy the product in future

44%

Will share the story

15%

Will buy the product immediately

If people love a brand story...

1. conveys brand personality
2. affects listener emotions
3. develops a devoted audience

The State of the Story 2020

104M

Podcasting Landscape

In 2019, podcast consumers listened to an average of seven podcast shows per week.

Podcasting has been on the rise since its conception and shows no signs of stopping. In the United States alone, 90 million people tune into podcasts each month. In 2020, podcasts are continually being emphasized as a trendy, innovative way of telling stories.

7

75%+

Over 75 percent of podcast consumers listen to podcast episodes for more than 7 hours each week.

1.85B

Global monthly podcast listener figures are forecasted to grow more than sixfold, from 287 million in 2016 to 1.85 billion in 2023.

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The State of the Story 2020

Podcasting Landscape

Top three podcasting genres

Spotify:

In 2018, Spotify saw the number of monthly users intentionally listening to podcasts increase by

of our audience say �they tune into podcasts to educate themselves.”

The State of the Story 2020

“ Two out of three podcast listeners give them their full attention”.

90M

million each month

68M

million each week

Number of Americans�listening to podcasts

There are over 800,000 different podcasts with a total of 30 million separate episodes.

For listeners to laugh and be entertained

For listeners to stay up to date with current topics

60%�NEWS

71% COMEDY

For listeners to be well-informed

74%�EDUCATION

“60%

175%

– Spotify Team

Branded Podcasts

Despite their adverse reactions to advertising, 22% of ad-avoiders were more engaged, emotionally involved, and likely to remember brands mentioned in podcasts over television ads.

Branded podcasts have been listened to by 6% of the US population

6%

Branded podcast listeners tend to be between the ages of 13 and 34

13-34 yrs

Listeners create subconscious associations about a brand based on WORDS THEY HEAR in the podcast.

The State of the Story 2020

Audience Demographic

16M

Americans describe themselves as avid podcast fans.

“Americans spend nearly 4 hours a day with audio”

(Pandora for Brands)

74%

Of listeners are between the ages of 18 and 54.

The State of the Story 2020

The State of the Story 2020

66%

White

34%

Non-White

11%

African-Americans

4%

Asian

9%

Hispanics

10%

Other/ Refused

10%

Podcasts embody 10% off all content that millennials listen to.

Audience Demographic (cont’d)

Gender-Balanced

male

54%

female

46%

The State of the Story 2020

27%

of US podcast listeners have a 4-year college degree, compared to 19% of the US population.

of US listeners make more than 75k a year.

51%

of listeners are employed full-time.

The State of the Story 2020

news

entertainment

Podcasts listeners are interested in...

music

39%

36%

32%

41%

of small and medium-sized businesses owners are podcast users. Researchers found that 70-72% of business owners who have 100-500 employees listen to podcasts.

29% of people make more than 75k

• 32% = $75,000+
• 37% = $100,000+
• 45% = $250,000+

39%

Audience Behavior

94%

of listeners are active on at least one social media, compared to 81% of the US population.

Listeners are more likely to follow companies/brands on social media.

Listeners are more likely to subscribe to streaming services.

Podcast listeners subscribe to an average of 6 shows, and listen to 7 different shows per week.

The State of the Story 2020

26%

of listeners have increased playback speed on a podcast.

86%

of podcast listeners subscribe to a video service (where they are exposed to few/no commercials).

87%

of listeners stated that they enjoy podcasts because they can do other things while listening.

52%

Listen to the ENTIRE podcast

41%

Listen to MOST of the podcast

Podcast Distribution

50%

Of all U.S. homes listen to podcasts.

65%

Of listeners use a portable device to listen (smartphone, tablet, etc)

1 in 3 listeners tune into podcasts because they are screenless

The State of the Story 2020

54%

iOS

43%

Android

3%

Other

35%

of listeners stream during commuting hours.

60%

of all podcast shows are downloaded from Apple.

43%

of podcast fans use Spotify to listen to podcasts.

81%

of streams on Spotify happen on weekends.

105M

active Amazon Prime Podcast users

Podcast listening on a computer went up from

29% to 31%

smartphone listening went from 71% to 69% respectively

Podcast Distribution

4%

Listen while working out

3%

Listen while walking around

Listen on public transportation

11%

Listen while at work

4%

7%

Listen in other situations

Listen to podcasts at home

22%

Listen while driving

44%

The State of the Story 2020

59%

have done housework while listening.

51%

have listened while relaxing before sleep.

70%

of listeners have done nothing while listening.

52%

have listened while driving.

Podcasts Discoverability

How Did You Discover Your Favorite Podcast?

The State of the Story 2020

67%

It was recommended to me

9%

Through a social media post by the creator

12%

Other

8%

Browsing a podcast directory or chart

2%

Google/search engine

2%

The creator was interviewed on another podcast

If you want to find a new podcast to listen to, what do you do first?

6%

Browse Through a Podcast Chart

12%

Search on Google

16%

Search My Podcast App’s Directory

23%

Directly Ask Someone I Knew Who Likes the Same Stuff

43%

Ask on Social or Online Community

44%

On social media or in an online community, by a listener. (Again, we see that theme of asking communities of like-minded listeners on platforms like Twitter, Reddit, Tumblr, and Facebook.)

22%

In person

21%

On another Podcast where it was mentioned, featured, or reviewed

21%

I found it in a roundup or “Best Of” list

Is there a discoverability problem in podcasting?

Short answer:

Yes.

�Long answer:

Podcasters have to develop an audience-development strategy to drive their own discoverability.

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There is not yet a streamlined way for consumers to organically search for podcasts that will match their interests. Often, it is the pre-existing community and the conversations they have that drive others to discover the content.

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Who Does It Best?

The State of the Story 2020

Branded Podcasts

The State of the Story 2020

How?

• Podcast Workflow
• Creative Directory
• Identifying Editorial
• Pre-Production
• Guest Selection
• Production
• Post Production
• Additional Content Opportunities
• Promotion
• KPIs
• Promotion Site

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The State of the Story 2020

“These shouldn’t just be vanity projects, these should be beautiful, textured experiences.”

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– Shira Atkins, Co-Founder & CMO at Wonder Media Network

The State of the Story 2020

Podcast Production Workflow 101

The State of the Story 2020

Creative

Discovery

When starting work on a podcast it is important to establish:

• Business Objectives�(and how you will measure the success)
• Editorial Mission
• Production Format
• Tone & Style
• Show Bible

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“Don’t bore people. Don’t worry too much about replicating someone else’s formula. Be original with your podcast.”

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– James Schramko, host of the Superfast Business podcast

The State of the Story 2020

Business Objectives

Establishing your business objective will make sure you are accurately tracking KPIs and can tell if your podcast is worth continued investment.

1. What brand goals can this podcast help me achieve? (ex: brand awareness, product consideration, thought leadership)
2. What content needs is this podcast filling? (think: audience, funnel)
3. What ultimate KPI should I focus one? (brand awareness, lead gen, thought leadership, etc.)

Ultimately, you must decide if you want this podcast to help build your brand or a specific person within your company.

Example: The business objective of this podcast is to establish our CEO as a thought leader in the tech space. This will be measured by the increase in speaking opportunities for our CEO.

Business Objectives

Editorial Mission

Production Format

Tone & Style

Show Bible

The State of the Story 2020

Editorial Mission

Establishing the editorial mission is your first step to ensuring you are able to create consistent content. When creating your mission, think about the following questions:

1. What topics are you planning on covering in the podcast?
2. Is there a core question you are trying to answer?
3. Who is your audience?
4. What type of people can be your guests?

Example: We discuss the future of product design and manufacturing first-hand with leading innovators. We also look at the trailblazing inventions that are enabling new possibilities...products that make: surgery more affordable and accessible; athletes faster, and more competitive; communities more economically stable; food more resourceful and healthy; disabled people more comfortable and mobile; ...and, everything from automobiles to furniture to fashion more beautiful, more useful, and longer-lasting.

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Business Objectives

Editorial Mission

Production Format

Tone & Style

Show Bible

The State of the Story 2020

“Think hard about what you actually want to say. [...] Consider what it is that only you can offer and how you can speak directly and honestly to a community that matters to you.”

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– Alex Blumberg, co-founder of Spotify-owned Gimlet Media

The State of the Story 2020

Production Format

Once you establish your mission, you should decide on a format that you think will work best.

• Single person narrative
• One-on-one interviews
• Panel-style discussions
• Episodic series
• Standalone episodes
• Podcast novels
• Vodcasts

You should also decide on target length for your podcast—our recommendation is to stay within a 30-minute range, but your editorial mission should guide this decision (50% of surveyed Americans say that podcasts are “too long”).

Business Objectives

Editorial Mission

Production Format

Tone & Style

Show Bible

The State of the Story 2020

Popular Formats

ADVANTAGES

• You open your show up to a new audience
• Gives you more varied content

Other Formats Include:

ADVANTAGES

• Keeps things interesting for audiences
• Takes some of the content pressure off of you

ADVANTAGES

• Don’t have to worry about anyone else
• Consistent messaging and voice
• Establish deeper connections with audiences

ADVANTAGES

• A fan favorite
• Fun and engaging
• Relying on other people for content
• Makes a great live show

Non-Fiction Storytelling

Fictional Storytelling

Repurposed Content

Hybrid

Interview Show

Panel Show

Solo Podcast

Conversational / Co-hosted Podcast

Source: CMS Wire, PodSchool

Business Objectives

Editorial Mission

Production Format

Tone & Style

Show Bible

The State of the Story 2020

Alternative Podcasting Experiences

Facebook Live Audio

A direct-to-Facebook audio stream which will notify users when you go live, allowing them to interact with you during the broadcast

YouTube Live

A video broadcasting medium that can be used for podcasting, hosted on a very popular and largely interactive platform

Anchor

An all-in-one platform that allows you to record and publish a podcast to their service, providing all of the tools necessary to create and track your podcast

Audible

An audiobook streaming platform which has added podcasts to its service, aiding in the popularization of long-form audio content

Business Objectives

Editorial Mission

Production Format

Tone & Style

Show Bible

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The 10 Best Quotes About Audio, Music and Experiences From Advertising Week 2017

What Audio Marketing Is and Why It Should Be a Part of Your Content Strategy

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The State of the Story 2020

Tone & Style

Here you want to establish what categories your podcast will live in, and accordingly adjust how it is delivered.

1. Should this feel formal or informal?
2. Is this meant to be informational or entertaining?
3. What content category does this fall under? (Business, Technology, Sports, News, etc)

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Business Objectives

Editorial Mission

Production Format

Tone & Style

Show Bible

The State of the Story 2020

Show Bible

Once you have answered all these questions, you want to put everything into a “single source of truth” document that anyone working on the production can reference: the show bible.

Show Bible: A document that encompass all of the do’s and don'ts of your podcast, detailing the smallest intricacies from what the intro will consist of even to whether or not cursing is allowed. It will keep the members of the team aligned on all facets of the show.

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Business Objectives

Editorial Mission

Production Format

Tone & Style

Show Bible

The State of the Story 2020

Pre-

Production

During the pre-production stage, your focus should be on:

• Identifying Members of the Team
• Selecting Guests & Host(s)
• Logistics
• Equipment

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Pre-Production

When starting work on a podcast it is important to establish team member roles and timelines.

Team Member Roles:

• Concept (episode format, topics, tone, style, objectives, seasonal structure)
• Research/Writer (guest, topics, stats / facts for interview preparation, fact-checking in post production, descriptions, etc)
• Talent Booking (unique experts, designers, thought leaders, industry celebs)
• Production (quality recording, talent direction)
• Post-Production (editing, effects)
• Launch (strategic plan, promotional partners, execution)

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At this point you will want to establish a timeline for launch. Podcasts can be turned around quickly, with some big names posting same day as recording. It will be up to you to decide how much time you want to dedicate to editing, polishing, and approvals when creating a timeline.

The State of the Story 2020

“The common theme with most successful branded audio content, they have a mission. The goal is to create content for a specific audience and deliver the best possible experience. The brands win just by the association alone.”�

– Anthony Fraser, a tech entrepreneur and podcast producer

The State of the Story 2020

Selecting a Host

When selecting a host it is important to consider the following key factors:

“Who else at the company besides your CEO should be the voice on this podcast? Who actually makes sense as a podcast host?”

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– Shira Atkins, co-founder & CMO of Wonder Media Network

Vocal quality�

Personality

Are they well-spoken? �Are they able to think on their feet?

Do they have a large social following to help promote the podcast?�Will the be able to represent the podcast/business accurately?

Experience

Do they have a background in media?�Do they have effective interpersonal skills?

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The State of the Story 2020

Selecting & Preparing a Guest

How to approach a guest

Build a guest persona.

Make sure to include as much information about the podcast as possible (Promotion, launch timelines, potential questions, other guests, etc.).

How to prep a guest

Have a phone conversation laying out the production of the episode and what is expected of them.

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Provide the guest with the questions or topics that will be discussed before they arrive, letting them think about their answers beforehand to cut down on time during production.

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How to promote through guests’ networks

Provide links to the episode from every platform (Apple Podcasts, Spotify, YouTube, etc) to be shared via social media/email.

Ask them to like, share, and comment on the podcast’s social media pages.

The State of the Story 2020

Host & Guest Interaction

What’s the situation in the room?

How do you keep the conversation on track?

How do you maintain chemistry between the guests and a host?

Consider the following questions:

The environment that the host and guests interact in is extremely important as it sets the tone for the recording.

Key Tips:

• Allow time for the host and guest to get comfortable speaking together.
• Maintain a low-stress environment.
• Keep distractions and interruptions during the recording at a minimum.

The State of the Story 2020

Production

This section focuses on:

• General Recording Recommendations

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Production

• Podcasts can be recorded in a variety of ways, depending on how much effort you want to spend on quality.
• It is common to rent preset podcast studios. Prices range from $80 - $200 per hour to record your show.
• Some podcasts just record via Skype or phone. While that will drastically decrease quality, most listeners are used to call-in guests.
• You can purchase your own gear to give you more flexibility. Buying basic microphones, cables, and a recording will be ~$400 - $800.

• Decide if you want to include video or not. Video can help expand the distribution of your podcast to additional platforms like YouTube. Filming a podcast can also help create more engaging promotional content.
• Our recommendation is that your guests should be in the same space as your host to foster chemistry and openness.

The State of the Story 2020

Podcasting 101s

Add in time for your host and guest to get comfortable with each other.

Do not interrupt mid-recording as that can ruin a conversation. Record any necessary pickups at the end of the session.

Do not interrupt

Listen to the conversation as its recorded without being in the room. Ideally you have a production space where you can do this as too many people can make everyone uncomfortable.

Listen to the conversation

Share research at least a week in advance with host and guest. Try to conduct a prep call to build the narrative ahead of the recording.

Add in �Time

Share �Research

The State of the Story 2020

Post-Production

& Promotion

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During the post-production stage, your focus should be on:

• Editing to Deliver the Final Product
• Organic Promotion
• Paid Promotion
• Leveraging Additional Content
• KPIs

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Post-Production

It is important to return to the editorial mission during post-production to make sure your final product matches your original conception. When editing, consider the following:

The average listenership in the US is

26 minutes per episode

so it is important to be mindful of episode length.

• What information is valuable to my listener?
• It’s ok to change the order of the pieces of the conversation that was recorded.
• Is there opportunity to experiment with the story flow by rearranging the conversation?
• Should I use background music? Sound effects? Transition soundtracks? Maybe create an original score/song (ex: Snacks)?
• Can I use some clips for additional content or as an extended interview cut?

• How should I structure the intro & outro? Which format would work best for my show? Should I keep it standard throughout all the episodes?
• Consider starting with a strong quote to capture the attention of the listener before transitioning to the intro of the episode.

The State of the Story 2020

“Vocal filler — um and ah sounds — makes a recording sound natural. You have to cut some ums, though, to help things flow. Doing it too much can make a speaker sound clipped or robotic, so I cut maybe 65 percent.”�

– Anonymous podcast producer

The State of the Story 2020

Organic Promotion

Podcast promotion is extremely important to the success of your project. Below are some paid & organic tactics that help drive listeners to your channel:

Utilize:

Social Media

• Facebook
• Twitter
• Instagram

Company Outreach

• Website
• Blog
• Newsletter

Audience Engagement

• Ratings
• Reviews
• Social Media Posts

• Internal Efforts
• Podcast landing pages
• PR such as mentions on email newsletters, inclusion on lists, and booking hosts & guests on other podcasts
• Social Media Content
• Social media posts
• Live events such as live recordings, Q&A with the experts/hosts/guests, speaking about the podcast at industry events
• Community Engagement
• Hosts & guests posting to their channels
• Audience promotion and sharing

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The State of the Story 2020

“Tell the world! This isn’t Field of Dreams where ‘If you build it, they will come.’ Be proactive to grow your audience and even let your current audience know that there’s something new.”

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– Daniel J. Lewis, award-winning podcaster

The State of the Story 2020

Promotion: Site Recommendations

• Promotional features drive word of mouth about your podcast
• Stats, media mentions, or “top” lists confirm credibility and encourage visitors to subscribe

Informational Features

Promotional features about the podcast’s success --awards, “top” lists, media mentions, stats, reviews and feedback-- help drive subscribers and downloads.

25%

• Interactivity separates good podcasts from world-class
• Information collected on site is used in the episodes, creating “closed loop” marketing

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Interactive Features

Interactive features on your website (take a quiz, apply to be a guest, join your Facebook community, or submit a review) take your community engagement to the next level.

30%

• Increases discoverability through search
• Increases shareability through social
• Builds subscriber loyalty

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Promotional Information

Information on the episodes like show categories, recent episodes, episode notes, and host/guest background recruit and sustain subscribers.

45%

The State of the Story 2020

Promotion: Site Example

The Goal Digger podcast is a Top 100 podcast with 3.7 million downloads.

It was built with a modest budget by forming a strong promotional strategy.

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Subscriber-Base

Promotional Info Builds

Promotion: Site Example

Media Reviews

Podcast Stats

Awards / As Seen In

Info Features Build

Subscriber-Loyalty

Promotion: Site Example

Episode Pages - in carousel rotation

Hostess Background

Show Categories

Episode Notes

Recent Episodes

Community Engagement

Take a Quiz

Promotion: Site Example

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Interactive Features Build

Apply to be a Guest

Join Facebook Community

Submit a Review

Subscribe / Follow for Freebies

Leveraging Podcast for Additional Content

We recommend using your podcast as an opportunity to capture additional content for different channels. Leverage the episodes in the following ways:

• Edit an audio podcast trailer
• Audio grams: a still image accompanied by a short audio clip to be shared on social media
• Create a transcript that can be cut down into short blog posts
• Create infographic from 1-3 interesting sound bites from the episode
• Pull quotes for promotional social media content
• Record a testimonial or case study after the podcast if your guest is a client
• Pull key learnings from your episodes into an ebook
• Align episodes with specific products where applicable

The State of the Story 2020

Paid Promotion

Promotion is extremely important in discoverability but does not always happen organically. Below are some paid tactics that help drive listeners to your channel.

• Social media ads driving directly to podcast platforms
• Ad buying within podcast platforms such as Pandora, Spotify, Stitcher, etc
• Paid ad reads by hosts of other podcasts with similar audiences
• Using ad placement services such as Midroll to insert ads
• Google Ads paid placements leading to podcast landing page

The State of the Story 2020

Leveraging Additional Content

Awareness

Conversion

The State of the Story 2020

Podcast Promotion Ecosystem

Brand Website

Apple

Trackable

Trackable

Podcast

Platforms

Email

Events

Paid & Organic Channels

ETC...

The State of the Story 2020

How do we know its working & KPIs

Below are good questions to ask to see if the podcast is working:

Is the podcast generating press hits?

Are your customers & partners responding to the podcast?

Is the podcast generating speaking opportunities?

Are you able to invite prospects to the podcast and have it start sales conversations?

Does the podcast provide content for other platforms?

These are good KPIs to establish quantitative performance tracking:

Average listenership. Current average listenership is 26 minutes.

Total podcast downloads. �50% of pdcast see <160 downloads; 9,000 downloads is top 5%.

The State of the Story 2020

Questions?

The State of the Story 2020

Magnet Media is a strategic studio, and we believe using storytelling + data is the best way to drive business results. Our Think / Make / Reach approach helps global brands elevate their stories and connect with their audience using video series, podcasts, photography, social stories, social channel strategies or partnerships with micro-influencers.

Working on the Next Creative Challenge?

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Reporting

Real-time Analytics and�Content Optimization

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Distribution

Full Service Digital and�Social Engagement

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Production

Full Service

Content Production

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Strategy

Content Strategy

Development

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The State of the Story 2020

Think

Make

Reach

Get

In Touch

Magnet Media Films

www.magnetmediafilms.com

info@magnetmediafilms.com

(646) 486-7109

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