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RELATIONSHIPS, REFERRALS AND BNI

BNI Chapter Name

Chapter Details (Day, Time)

Directors Name

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Our Mission

The mission of BNI is to help BNI Members increase their business through a structured, positive, and professional referral marketing program that enables them to develop long-term, meaningful relationships with quality business professionals.

I wanted to begin our presentation today by sharing the mission statement of BNI, this is because our mission statement is the foundation of all we do! The mission of BNI is …..to help BNI Members increase their business through a structured, positive and professional referral marketing program that enables them to build long-term meaningful relationships with quality business professionals.

You will notice that “long-term meaningful relationships” is not only bolded but also in red, the reason for that is because that statement “developing long-term meaningful relationships is the foundation of todays presentation. In BNI, everything begins with relationships, they start at the chapter level, but as you grow and develop within BNI it can turn into national and global relationships as well!

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Relationships are the foundation for Referrals.

Why Relationships?

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Relationships 101

When we are working alone how many relationships are there?

This is not a trick question…

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Relationships 101

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Relationships 101

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Relationships 101

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Relationships 101

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# People

Relationships

Relationships = Exponential Growth

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250

Relationships & Referrals

On average each of us has around 250 people in our Sphere of Influence.

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Every week, every presentation has the power to reach someone new!

Relationships are everything

250

16 X 250 = 4,000

25 X 250 = 6,250

40 X 250 = 10,000

Relationships & Referrals

Some of you may be wondering “How do I tap into these networks?” Well, it starts with the application for membership. When people apply and become accepted into a BNI Chapter they have the opportunity each and every week to have a specific ask for a referral they are looking for right now. When members deliver a powerful presentation, it educates the current membership on how you and your service can help others. The idea is not to “sell” to your members but rather educate them so they can share what you do with people in their network. If we were to consider the group of individuals in this picture as a chapter, you can see how many opportunity's one presentation has! Click through the slide, share that a chapter of 16 has 4000 opportunities, a chapter of 25 has 6500 opportunities and a chapter of 40 has 10,000!

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THIS IS YOUR CHAPTER’S NETWORK (2,500 – 15,000)

THIS IS YOUR TOTAL BNI NETWORK (15,000 +)

Relationships & Referrals

This is you ☺

Visitors Subs Guests

Referrals

CEU

Workshop

Speed Networking

121’s

The Power of your BNI Network Is Bigger than You Can Imagine!

As I walk through this slide, I want to you to imagine this person on the left is you. Imagine the endless possibilities when you truly embrace the system, plug into it and build relationships. Oftentimes in the beginning we are alone in our journey. But I am going to share with you how when you apply for membership, join a Chapter and truly engage, the possibilities are endless!

Before we get too deep into it, I want to share the scale with you. The smiley faces represent a single individual, and the larger circles represent a network of people typically with around 250 people in them.

A BNI Chapter can have anywhere from 20 to 50 or more people in it. When you join a Chapter your first goal is to build relationships with the Members. You can do that by attending the meetings each week and by doing 121s. These actions help you build credibility with your members. Once you earn credibility you can become part of their network and vice versa.

Now we are going to look at your Chapter’s total network. CLICK As previously mentioned, each one of your Members (yourself included) typically has around 250 contacts within their personal and professional network. This brings your total Chapters network to anywhere from 5000 to 12,500 depending on the size of your Chapter. That means each week during your Chapter meeting when you present your weekly or feature presentation, you have the ability to connect with those 5000 – 12,500 individuals. You do that by educating your team so they can share your information with the individuals in their network.

It does not stop there; in fact, your chapter is just the beginning! I want you to also be aware of your total BNI network. When we look at our total BNI Network, it is absolutely incredible and can easily exceed 15,000 connections! CLICK

Each of these “spheres” or additional pockets of networks you can tap into.

You do this by inviting and connecting with Visitor, Subs, and guests. When you have visitors, subs and guests at your meeting and you take the time to introduce yourself, offer help or set up a 121, you are increasing your network!

When you pass referrals to Members in your Chapter you build your personal credibility. When you receive a referral and provide great service you build credibility! Every referral given and received allows you to tap into a new network!

But it does not stop there! You have even more pockets of people to connect with, more individuals that may need your services, more people who may need your Members’ services or who might be a good fit for your Chapter. You can meet and identify them by engaging in CEUs and learning new and innovative ways to network. You can meet them by participating in regional and national workshops and speed networking events! When we had to switch to an online platform because of recent events, it actually opened the door for us to utilize our BNI Network even more! It has never been easier to connect with individuals outside your home Chapter, and those people may need your services or know someone who does.

And last, but certainly not least, we have 121s. 121s with both Members in your Chapter and in your BNI Network are a great way to increase your visibility, earn credibility and grow your network!

The possibilities in BNI truly are endless – you just have to be willing to invest the time in meeting and inviting new people, building relationships and providing great service. If you commit to doing that you can achieve anything!

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Where does YOUR business belong?

Our goal is that each Member in our chapter has 8 businesses in their industry

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Behind each of those individual relationships are hundreds upon hundreds of additional people and networks.

Our mission in BNI is to help you build trusting relationships with Members and educate them on what you do. When you do that, Members will look for referral opportunities for you in their network.

Are you Ready to Grow?

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Questions will be answered after the formal part of the meeting today!