Greyhound accelerates video discovery by giving you more videos from your preferred sources. Filtering is as simple as swiping left or right. Explore the topics you issues you care about, and find things you had no idea you were interested in. Greyhound might even make you smarter—all without taking away your precious cat videos.

Problem

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How might we make a more engaging video consumption experience on mobile?

How do you make video primary?

How might we curate and personalize video content?

How do we optimize video length?

How might we leverage established mobile behaviors (Tinder, swipe gestures, Pandora, Autoplay)?

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Solution

Let’s make it simpler

Let’s improve the viewing experience to make video easier to enjoy

How do you make video primary

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Personas

Dylan: The Casual Browser

Melissa: The Discerning News Aggregator

• 31, graphic designer at New York Magazine
• 30 minute bus commute from Queens
• Likes consuming fun video content on the way to work for entertainment
• Listens to podcasts, likes sports and cat video memes
• Heavy social media user (Reddit, Swarm, Twitter, Instagram, Vine)

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• 38, financial analyst for an oil company
• Commutes from Greenwich, CT on the train every morning
• Wants the best, high quality news content from her favorite sites but doesn’t have time to look through five news apps on her commute
• Discerning, likes to curate what she sees
• At work, wants to be able to talk about what’s going on in the world that morning and know how it might impact her day/business

Your Mother

Aubrey: The Teenage Gamer

• 62, high school ap english teacher
• Infrequent computer user, primarily on iPad/iPhone
• Likes apps to be straightforward with not too many options/settings
• Likes consuming video at home before going to bed
• Loves Downton Abbey, cooking videos, and current events
• Skypes with her family every weekend

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• 14, gender neutral
• Loves dystopian sci-fi computer games and first person shooters (Half-life, Portal, Bioshock, Deus Ex)
• Watches twitch.tv
• Always on her phone, loves Snapchat
• Short attention span

Must / Should / Could / Won’t

Process

Tools

Communication: Slack

Wireframing: Paper & Balsamiq

Code: Github, Heroku

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Web Stack:

• Node.js
• Jade templating.
• mongoDB
• Express
• Embed.ly,
• Angular (wtf?)
• Parse.ly (next step)

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iOS Stack

• Objective-C

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Success

API:

• GET /videos
• GET /videos/:ID
• POST /videos
• GET /r/:subreddit

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iOS:

• Demo app

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Web

• Demo mobile site

We’re live (kind of)

https://github.com/whyisjake/Greyhound

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www.greyhound.rocks

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Next Steps:�Analytics, Algorithms, User Profiles

• Preferred Length of Videos—does this vary with time of day and day of week? Returns videos of a particular length when user is most likely to watch them.
• Time to Decision—when does the user swipe left or right?
• Content Quality—More videos from trusted sources and media outlets.
• Discovery—Find new correlations between your interests, and delete topics that are outdated or that you no longer care about.
• Full Disclosure—Get complete access to your user analytics in your profile.
• Social Integration—Twitter, G+, Facebook, and Reddit. See what your friends are watching only if you want to (think Spotify). Choose whether or not to factor in your friends’ viewing habits and interests into your own profile—and the friends you ‘trust’ may also get greater visibility.
• Portrait Mode∫—adaptable UI
• Expanded API and more—O-Auth and Parse.ly integration

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Team Greyhound

Paige Bailey (@dynamicwebpaige)

Aleszu Bajak (@aleszubajak)

Talisa Chang (@talisa)

Melinda Green (@greenmelinda)

David Putney (@putneydm)

Jake Spurlock (@whyisjake)

Xiao Xu (@xiaoxu0)

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