BSG GAME:
Company K
Muftau Salami
John Stearns
Adeisia Vaughan
Gerado Perez
Overview
Game & Implementation Strategy
Our goal was to create a competitive advantage through an integrated cost leadership and differentiation strategy.
Arena- All regions
Vehicles- Advertising, Celebrities, Private Label
Differentiation- Low models,High S/Q
Staging- Create low cost shoes, capture market share through advertising and celebs, meet branded demand, private label
Economic logic- Get returns through low costs
Game Data
We increased our models in Year 18 because of projected decline in performance.
Year 11
Year 18
Financial Statistics
Financial Statistics
Year 20 Slump
Year 19 Decisions
Year 20 Effects
Value Created for Stockholders
Overall Performance
Overall Performance- Prices and S/Q Ratings
NA EA
AP LA
Overall Performance- Market Share
NA EA
AP LA
Strategy Changes