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Campaign Summary

This campaign aims to increase patient engagement and satisfaction by promoting the athenaPatient app to our established patient base (aged 70+). By providing convenient access to medical information, appointment scheduling, medication refills, and secure communication with providers, the app will reduce call volume, improve patient experience, and position our practice as a leader in patient-centered care.

www.necardiologists.com

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www.necardiologists.com

Campaign Goals

Decrease call volume per day by directing established patients to the patient portal and mobile app

Provide 24/7/365 fast access to patients, virtually extending office hours for patient communication

Achieve a 30% adoption rate (measured as installs and login at least once) of the portal in 90 days and 40% in 180 days

Direct established patients to the mobile app and patient portal to request or cancel appointments, review office visit notes and test results, request medication refills, and send questions to a provider

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www.necardiologists.com

The Problem

We Want to Solve

High call volume related to appointment scheduling, medication refills, and general inquiries

Inefficient patient communication and access to medical information

Low patient engagement with digital health tools

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www.necardiologists.com

Campaign Impact

By successfully implementing this campaign, the practice will experience a reduction in call volume, improved patient satisfaction, increased efficiency, and stronger patient-provider relationships. The app will position the practice as a leader in patient-centered care and technological innovation.

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www.necardiologists.com

Target Audiences

Established patients of the practice (note age is 70+)

Authorized representatives of established patients

Secondarily, office staff - so they are enabled with messaging and collateral to help communicate information about the patient portal and app

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www.necardiologists.com

Key Performance Metrics (KPIs)

Increase in Patient Portal Sign-ups

Decrease in Existing Patient Call Volume

Increase in NPS

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www.necardiologists.com

Content Overview

Deliverables

The athenaPatient app campaign will focus on the following key messages and benefits:

24/7 Accessibility

Enjoy uninterrupted access to your heart health information and connect with our practice at your convenience

Intuitive User Experience

Effortlessly navigate the app's user-friendly interface, designed to simplify your care management

Convenience

Take control of your heart health journey with features ranging from medication refills to billing

Time Optimization

Streamline your healthcare interactions, allowing you to focus on what truly matters: your well-being

Peace of Mind

Securely manage heart health information on an app that is HIPPA compliant

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www.necardiologists.com

Digital Assets

Website Pop Up

Landing Page

SMS and On-Hold Messaging

Email Campaign

Social Media Posts

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Print Assets

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Campaign Pricing Structure

Tier 1: FREE: Campaign Template, Content, & Collateral

Receive all campaign content, social post drafts, design files, and campaign promotion plan
If on the CVAUSA website platform, Strategy Collective can publish web assets for free
Practice responsible for customizing branding, content, and campaign roll-out

Customize the already created campaign assets with the practice's branding (logos, colors, phone numbers, location addresses, physicians, QR codes, etc.)
Craft custom content for the practice to supplement or adjust what's been created if required (hourly rate for custom content adjustments)
Send all final assets to the practice for printing (or we send to our printer); publish website pages/assets (if on CVAUSA website platform)
Practice manages any campaign promotion

Tier 2: Brand & Customize All Content

- $900 + hourly content edits at $130/hr

Tier 3: Custom Campaign

Deployment & Management

- $4,500 + Ad Spend & Print Costs

Everything in TIER 1+
Full campaign management, including:

Printing and delivering all printed materials for offices
Deploying and managing a 90-day omnichannel campaign including Google Ads, social media posts and ads, emails/SMS campaigns, on hold messaging recording updates, etc. -- whatever the campaign plan calls for, we will create, deploy, manage, and report

www.necardiologists.com

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Printing Costs

Print and Office Signage

Swag and Print Collateral: Recommendations and Quantities

Price Recommendations for One Practice

	Quantity	Approx. Cost
Trifold Brochure (8.5 x 11)	100 min 500	100: $292.50 500: $362.70
One-Sheet (8.5 x 11)	100 min 500	100: $283.40 500: $349.70
Counter Cards	1 Digital	$97.44
Table Tents	25 Minimum	$124
Pull Up Banner	1 per Location	$228
Posters	4 per Location	$280
Window Decals	4 per Location	$189
Digital Screen (Patient Point)	1	$300
*Direct Mail Postcards (6 x 11)	500 Min	Print: $431.60 *Postage: $300 - $500
*Direct Mail Letter and Envelope	500 Min	Print: $588.87 *Postage: $500 - $700

*Once the mailing list has been run and verified via USPS, you will receive postage costs.

www.necardiologists.com

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Swag Items

Swag

	Quantity	Approx. Cost
Badge Holders	150 Min	$491.40
Pens (Flex Soft Touch)	250 Min	$256.10
Post-Its (Hear Shaped)	500 Min	$422.50
Post-Its (Rectagular)	500 Min	$539.50
T-shirts	QTY TBD Priced at 48 to Start	$910
First Aid Kits	150 Minimum	$563.55
Hot/Cold Packs	100 Minimum	$434.20