Ching-Wen Chen

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) Practices

Unit Outline

• What is "Organic Traffic"?�Using search engines as a marketing method is called SEM (Search Engine Marketing).�How can I improve my website's organic search ranking?�Google ranks websites based on:�1. High content quality�2. High website authority�3. Excellent user experience
• This semester's SEO webpage practice steps:�Keywords have 4 types of intent.�For beginner websites, the strategy is to start with long-tail keywords.�How long does it take to see results after setting up SEO keywords?�Where can you get these SEO keywords? (Google Ads)�Practice: Add 20 Google monthly search long-tail keywords to the article on bottled water products.�Practice: Optimize images by adding src, alt, and title descriptions.

1.Definition and Importance of SEO

• What is SEO?
• SEO (Search Engine Optimization) is a series of techniques and strategies
• It aimed at improving a website's ranking in search engines to increase visibility and traffic.
• The Importance of SEO:
• In today's internet, search engines are the main tools for users to find content.�Effective SEO allows websites to stand out in relevant searches and attract more target customers.

What is called【Organic traffic】

The horizontal axis represents ranking position, and the vertical axis represents traffic. �The higher the ranking, the greater the traffic.

• 【Organic traffic】Organic Traffic
• means throughNon-payingway, naturally fromSearch engine traffic to the website.
• These visitors arepass throughSearch Engine(likeGoogle,Bingetc.) and then click on the website link in the search results to enter the.
• Organic traffic does not include paid advertising or any form of promotional traffic.
• Instead, it depends on the quality of the website's content and search engine optimization (SEO) to attract visitors.

What is called【Organic traffic】

• Organic Traffic
• Organic traffic refers to visitors who enter a website naturally through unpaid methods via search engines like Google or Bing.�These visitors search for specific keywords and click on the website link in the search results.�Organic traffic excludes paid ads or any promotional traffic.
• Key Factors:
• Horizontal axis: Ranking position�Vertical axis: Traffic�Higher ranking = Higher traffic

The traffic for the first position in Google search results reaches as high as 27.6%.

What is "Organic Traffic"?

• Organic traffic refers to:
• Visitors who access a website through search engines (Google, Bing, Yahoo) via unpaid or natural channels.�Users enter keywords or phrases into the search bar and click on search results without advertisement tags.

Characteristics of Organic Traffic:

• 1. Free:
• Organic traffic comes from search engine algorithms, and website owners do not need to pay for each click.
• 2. Keyword Relevance:
• Traffic depends on whether the searched keywords are related to the website's content.
• 3. High Quality:
• Because users actively search, they often have higher interest in the content or service, resulting in a higher conversion rate.

Methods to Increase Organic Traffic:

• 1. Search Engine Optimization (SEO):
• Optimize website structure, content quality, and keyword usage to improve search engine rankings.
• 2. Content Marketing:
• Regularly publish high-quality and valuable content to attract target audiences.
• 3. Build External Links:
• Obtain citations and links from high-authority websites to increase trust.
• 4. Improve User Experience:
• Enhance page loading speed, mobile-friendliness, and overall website design.

The relationship between organic ranking and click-through rate

• SEO Natural Ranking = Free Website Ranking
• When searching for keywords in Google, the first results are ads, and the later results are websites ranked by SEO.
• Practice:
• Search for "refrigerator" in Google and check the top SEO natural rankings.
• Goal: Use SEO to push your website ranking forward, increase traffic, and drive business success.

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Digital Marketing Without Paid Ads:�By relying solely on Google search, traffic can be directed to your site.�This is called:�Organic Traffic → Free Traffic

Organic Traffic → Free Traffic

• Organic Traffic → Free Traffi
• No need to spend money on ads to attract customers.�This is something every company should spend time studying.

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Using search engines for marketing is called:�SEM (Search Engine Marketing)

Two Types of SEM (Search Engine Marketing):

• 1. Paid Ads → Paid Traffic

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• �2. Search Keywords → Organic Traffic

SEM Has Two Types:�1. Paid Traffic 2. Organic Traffic

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• SEM Has Two Types:�1. Paid Traffic�2. Organic Traffic

這2章相關的英文術語

• 物流 ：Logistics
• 金流 ：Payment Flow
• 第三方平台 ：Third-Party Platform
• 自然流量 ：Organic Traffic
• 付費流量 ：Paid Traffic

這2章相關的英文術語

• 將網路流量分流到自建網站 ：
• Divert traffic to a self-built website
• Divert traffic to a self-hosted website
• 雲端託管 ：Cloud Hosting
• Amazon Web Services (AWS)
• Microsoft Azure
• Google Cloud Platform (GCP)

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• Search Engine Marketing (SEM)�Search Engine Optimization (SEO)
• Relevant English terms for these two chapters

這2章相關的英文術語

• 搜尋引擎行銷，SEM ：
• Search Engine Marketing
• 搜尋引擎最佳化，SEO ：
• Search Engine Optimization

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How can I improve my website's organic search ranking?

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Question:

�How does Google calculate ranking and sorting?

How does Google Search Engine calculate ranking and sorting?

• Google determines the ranking and sorting of web pages through a complex algorithm that considers multiple factors.�Although Google does not disclose the exact ranking formula, it generally evaluates the following factors:

How does Google Search Engine calculate ranking and sorting?

• 1. Keyword Relevance
• Google analyzes webpage content to determine whether it matches the user's search terms.�Keywords in titles, content, and tags, as well as the natural use of keywords, affect relevance.
• 2. Website Content Quality
• Content depth, uniqueness, professionalism, and ability to meet user needs are important factors.�High-quality, authoritative content is more likely to rank higher.

How does Google Search Engine calculate ranking and sorting?

• 3. Domain Authority
• Website authority is determined by the trust level from other websites, often reflected through backlinks.�Backlinks from high-authority websites can improve rankings.
• 4. User Experience (UX)
• Google uses AI to evaluate page usability, including:�Page loading speed�Mobile-friendliness (Responsive Web Design - RWD)�Ease of navigation
• A good user experience usually improves ranking.

How does Google Search Engine calculate ranking and sorting?

• 5. Page Structure
• The structure and format of the webpage, such as the use of H1, H2 tags, and image alt text, also influence ranking.
• 6. User Engagement Metrics
• Google considers user behavior on the webpage, such as:�Bounce rate�Time spent on the page�Click-through rate (CTR)
• High engagement indicates appealing content and helps improve rankings.

How does Google Search Engine calculate ranking and sorting?

• 7. Freshness
• For certain queries, content freshness is a key factor.�Google AI prioritizes newer content, especially for time-sensitive search terms.
• 8. Geographic Location and Local SEO
• The searcher's geographic location impacts the results.�Google prioritizes local results relevant to the searcher's location, especially for local businesses or services.

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Key Points for Google Rankings:�1. High-quality content�2. High website authority�3. Excellent user experience

Key Points for Google Rankings:

• 1. High-Quality Content:
• Users can find the information they need.�Effective use of multimedia: articles, images, and videos.
• 2. High Website Authority and Professional Credibility:
• Referenced by many external websites�Highly recommended by other sites
• 3. Excellent User Experience:
• Fast page loading speed�Accessible on all platforms: mobile, tablet, and desktop

Question:

�If Google prioritizes high-quality content,�does this mean we can ignore keywords as long as our content is good?

• Answer:�Of course not.

Does your company’s (car coating) website include the following Google trending keywords?

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• Does your company’s (car coating) website include the following Google trending keywords?

Does your company’s (car coating) website include the following Google trending keywords?

• If the webpage does not contain the following text content,�users may not be able to quickly find your company website.
• Does your company (car coating) website include the following Google trending keywords?

Why is keyword research still necessary?

• User input keywords may not lead to your company’s (bottled water) website:
• For example, users searching for "healthy drinking water" or "mountain spring water"�might not see your company’s (bottled water) webpage.
• Goal: Identify the trending keywords in search engines.
• Keywords are still important indicators for search engines to understand webpage topics.
• Conclusion:
• Integrating appropriate keywords naturally into the content helps improve the website's visibility in relevant searches.

• Keyword research is the most important task in SEO.
• Therefore, there are now 4 key focuses for handling Google rankings:

4 Key Points for Improving Google Rankings:

• 1. Keyword Research:
• Include "popular keywords, long-tail keywords, and transactional keywords" in the content.�Keyword trends constantly change, so content must be regularly updated with trending keywords.
• 2.High-Quality Content:
• Users should find the information they are looking for.�Effectively use multimedia: articles, images, and videos.
• 3.High Website Authority and Credibility:
• Referenced and recommended by external websites.
• 4.Excellent User Experience:
• Fast page loading speed.�Compatible with mobile, tablet, and desktop platforms.

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This Semester's SEO Webpage Practice Steps

This Semester's SEO Webpage Practice Steps

• 1. Conduct Keyword Research:
• Use tools like Google Ads or Google Trends to identify relevant popular keywords and long-tail keywords for your product.�This helps you better understand market demand.
• 2. Integrate Keywords Naturally:
• Include the researched keywords naturally in product descriptions or articles.�Avoid excessive keyword stuffing, which may affect readability and user experience.

This Semester's SEO Webpage Practice Steps

• 3. Emphasize Content Practicality and Value:
• While optimizing for keywords, ensure the content provides real value to readers.�Offer detailed, accurate, and useful information to meet user needs.
• 4. Optimize Images:
• Ensure images have descriptive filenames and alt tags.�Include keywords in alt tags to help search engines understand the image content and improve visibility in Google Image Search.

Example: Searching for panda images on Google

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• Example: Searching for panda images on Google

新分頁開啟pandas圖片

• https://crosstalk.cell.com/blog/new-insights-into-pandas-natures-most-adorable-predator

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檔案名稱：�6990634-panda-hug.jpg

圖片檔案名稱：建議用英文描述，

• 6990634-panda-hug.jpg
• 方便Google搜尋後理解圖片是什麼，
• 在Google圖片搜尋區可以找到你網站的圖片

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This course focuses on 4 core elements of promoting organic traffic:

4 Core SEO Steps:

• 1. Conduct Keyword Research:
• Use Google Ads to identify popular and long-tail keywords.
• 2. Integrate Keywords Naturally:
• Select 5-10 keywords and include them naturally in the content.
• 3. Emphasize Content Practicality and Value.
• 4.Optimize Images:
• Use descriptive filenames and alt tags with keywords to improve visibility.
• 5.Technical SEO:
• Ensure fast page loading and responsive design (RWD).

Correct SEO Webpage Implementation Steps:

• 1. Conduct Keyword Research.�2. Integrate Keywords Naturally.�3. Emphasize Content Value.�4. Optimize Images.�5. Improve Technical SEO (RWD, fast loading speed).

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• Example Focus:�Does your company website include trending Google keywords?�For example: Car coating websites should include keywords relevant to popular searches.

Core Elements of SEO

• 1. Keyword Research:
• Select highly searched keywords relevant to the website content. This is the foundation of SEO.
• 2. Website Structure Optimization:
• A good website structure helps search engine crawlers index content more efficiently.�Includes clear navigation and internal linking structure.
• 3. High-Quality Website Content:
• Content must be practical and engaging to retain visitors and increase dwell time, which improves ranking.
• 4. External Links (Backlinks):
• Links from other websites increase your website's authority,�This has a significant impact on search engine rankings.

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Four Types of Keyword Intent

The Four Types of Keyword Intent

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Which of the Four Keyword Intents Has the Highest Monthly Search Volume?

1. Core Keywords, Broad Keywords.

• 1. "Just Looking" Keywords
• Most searches fall into the "Just Looking" category, where users have no purchase intent.
• Search Volume: 10,000 to 1,000,000 searches.�Also Known As: Core Keywords, Broad Keywords.

1. Core Keywords, Broad Keywords.

• 1. Core Keywords ("Just Looking")
• Disadvantages:
• Unclear intent, no purchase intention.�Mostly ineffective traffic with low conversion rates.�High competition; new businesses cannot rank on the first page.

Fat Belly Keywords

• 2. "Slight Purchase Intent" Keywords
• Known as "Fat Belly Keywords", indicating slight purchase intent.
• Search Volume: 500 to 10,000 searches.�This is the key SEO battleground for businesses.

Fat Belly Keywords

• 2. Fat Belly Keywords ("Slight Purchase Intent")
• Advantages:
• Clear purchase intent.�Effective traffic with a reasonable conversion rate.
• Disadvantages:
• Highly competitive; new businesses cannot rank on the first page.

Long-Tail Keywords

• 3rd and 4th Types: "Long-Tail Keywords"
• Very low search volume but extremely clear intent.
• Search Volume: 10 to 1,000 searches.�Examples: Specific brands or specific locations
• Also Known As: Long-Tail Keywords.�Intent: Strong purchase intent.

3rd and 4th Types: Long-Tail Keywords

• Disadvantages:
• Extremely low search volume but clear intent.�Hard to predict and summarize due to countless combinations.
• Features:
• 1. Account for 70% of total search volume.�2. Low competition due to low search volume.�3. High conversion rate.

Search Volume Distribution of the Four Keyword Intents

Question:

�Which of the three SEO keywords should your webpage focus on to significantly increase traffic?

Which of the three SEO keywords should your webpage focus on to significantly increase traffic?

• 1. If You Choose Core Keywords (Example: Car Detailing)
• Search Volume/Month: 100,000 to 1,000,000 searches.�This is a huge traffic source.�If you rank on the first 2 pages of Google, you can capture a share of the traffic.
• Problem:
• Too much competition; new websites cannot rank on the first 2 pages.

Question:

�Why should new businesses prioritize Long-Tail Keywords for their SEO strategy?

Why should new businesses prioritize Long-Tail Keywords for their SEO strategy?

• This Is Related to Google’s Credibility Scoring!
• Why Prioritize Long-Tail Keywords?

Credit score for new websites

• When external websites recommend you</strong>, score +1.
• When someone clicks on your website</strong> from Google search, score +1.
• When someone stays on your website for more than 1 minute</strong>, score +1.�...

Credit score for new websites

• Your website�must be clicked on to increase your credit score!

Strategy:

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For new websites, the strategy is:�To rapidly increase your credit score in the short term so that Google raises your website score and improves your ranking.

How to rapidly increase your Google credit score?

• 1. Strategy:
• Find ways to get users to click on your website within 3 months�and stay for more than 1 minute.
• Reason:
• As long as users consistently browse and stay on your website,�your credit score will gradually increase.

Strategy:

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The strategy for new websites is:�Start with long-tail keywords.

Reason:�Less competition from other websites.

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Principle of SEO Improvement

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SEO�SEO is the process of improving Google's trust in your website.

Principle of SEO Improvement

Principle of SEO Improvement

• SEO�SEO works when Google considers your website to have authority and credibility.�As a result, your score will increase.

Principle of SEO Improvement

• SEO Principles:�1. Start with low-competition long-tail keywords.
• This helps your website get discovered and clicked on.�Only then can your credit score improve.
• 2.Move on to "Fat Belly Keywords" (double keywords).
• Gradually increase your credit score.
• 3.Finally, work on "Core Keywords" (single, broad keywords).
• Further improve your credit score.

Strategy for New Websites:�Step 1: Start with long-tail keywords.

Step 1: Start with Long-Tail Keywords

• Reasons:
• 1. Websites using long-tail keywords are fewer, so competition is low.�2. Users searching for “Car Detailing Taichung Recommendations Price”� will see your new website appear on the first page of search results.�3. Users can easily find and click on your website.�4. Advantage: Traffic from long-tail keywords often comes with purchase intent.

Step 2: Move on to “Fat Belly Keywords”

• Reasons:
• 1. When your website's click-through rate increases, your credit score improves.�2. At this stage, users searching for “Car Detailing Recommendations”� will see your website on the first or second page of results.�3. Users can easily find and click on your website.

Step 3: Work on “Core Keywords”

• Reasons:
• 1. With long-term operation, your website will continue to be clicked on,� and your credit score will gradually improve.�2. At this stage, users searching for “Car Detailing”� will see your website on the first or second page of results.�3. Users can easily find and click on your website.

These Three Steps�are the Search Engine Marketing Strategy�for a business website�using SEO keywords.

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The key point:�It is a completely free marketing strategy.

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In reality, SEO keywords�are part of the process to improve Google's credit score for your website.

Websites with high credit scores will rank higher.

Question:

�How long does it take to see results after setting SEO keywords on a webpage?

How long does it take to see SEO keyword results?

• Answer:
• It depends on your competitors. If they are also constantly improving their SEO, their rankings will also improve.

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• Mid-term response period: 6 months
• Most websites start to see significant SEO results within 4-6 months,� such as improved keyword rankings and increased traffic.

Question:

�Since placing popular keywords in an article helps users find my webpage,�wouldn't it be better to place dozens of popular keywords?

Can an article contain too many popular keywords?

• No, you cannot.
• In 2023, Google officially announced that�if a webpage contains too many keywords, resulting in poor reading experience,�the webpage ranking will decline.
• In the early days, many web pages attempted to deceive Google's search engine this way.

Question:

�Where can I find these SEO keywords?

Two free methods to obtain SEO keywords.

• Method 1: Use ChatGPT
• Obtain a list of long-term stable common keywords.�However, the data source is unreliable.
• Method 2: Use Google Ads
• Find popular keywords and long-tail keywords.
• There are other SEO tools available, but they cost money—approximately $110 per month.�Examples: Surfer, SEMrush, ahrefs.

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Using Google Ads to Obtain a Keyword List

Using Google Ads to Obtain Keyword List and Monthly Search Volume Rankings

• Two Google Tools That Lead to the Same Interface:�1. Google Ads:
• https://ads.google.com/�Provides SEO monthly search volume rankings.
• 2.Google Keyword Planner
• Simplified settings compared to Google Ads.�Also provides SEO monthly search volume rankings.

Using Google Ads to Obtain Keyword List and Monthly Search Volume Rankings

• (1) Google Ads:
• After logging in, you will be required to create your first advertisement.

台北科技大學，統編：92021164�10608台北市大安區忠孝東路三段1號

• National Taipei University of Technology�Unified Business Number: 92021164�10608, Zhongxiao East Road, Section 3, Da’an District, Taipei City

Setup Completion Screen

Use Google Ads to obtain the keyword list and monthly search volume rankings.

• [Tool] → [Keyword Planner]

Use Google Ads to obtain the keyword list and monthly search volume rankings.

• [Tool] → [Keyword Planner]

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[Tool] → [Keyword Planner]�Use Google Ads to obtain the keyword list and monthly search volume rankings.

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• 下載csv檔案

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Open Excel (CSV file)

• Step 1: Delete the first 2 rows.

Open Excel (CSV file)

• Step 2: Filter the "Avg. Monthly Searches" column.

Open Excel (CSV file)

• Step 3: Sort the data from largest to smallest.�Open Excel (CSV file).

Copy keywords with a search volume >500 and paste into ChatGPT 4.0.

• Step 4: Remove keywords containing company names.
• Go to ChatGPT 4.0 and provide the following instruction:
• "Here is a list of average monthly search keywords and their search volume from Google Ads. Please remove keywords related to specific company names and select 20 suitable long-tail keywords for me."
• Example Data:
• Car detailing → 50,000�Car interior cleaning → 5,000�Car detailing ant removal price → 5,000�Car interior cleaning price PTT → 5,000�K Wax automotive detailing materials OEM → 5,000�Jian Liang car detailing → 5,000�Hand car wash and detailing → 5,000

Step 5: ChatGPT 4.0 identifies 20 long-tail keywords.

• Sample List of Long-Tail Keywords:
• Car interior cleaning (5,000 searches)�Car detailing ant removal price (5,000 searches)�Car interior cleaning price PTT (5,000 searches)�Hand car wash (5,000 searches)�Car detailing (5,000 searches)�Car wax recommendation (500 searches)�Car scratch repair (500 searches)�Car interior maintenance (500 searches)�Car detailing clay bar (500 searches)�Car polishing price (500 searches)�Hand car wash waxing price (500 searches)�Car scratch repair and polishing (500 searches)�Car coating price (500 searches)

Step 6: Let ChatGPT 4.0 integrate the 20 keywords into your webpage content.

• Instruction to ChatGPT 4.0:
• "Here is the product article I have written, along with the long-tail keyword list. Please help me integrate the keywords into the product article while ensuring the sentences flow naturally and provide a good reading experience. Return the full article with the keywords highlighted in 【】."
• Example:
• Product Article�...�...
• Keyword List�Car interior cleaning�Car detailing ant removal price�Car interior cleaning price PTT�Hand car wash�Car detailing

Practical Task:

Integrate 20 Google monthly search long-tail keywords into the bottled water product article.

Step 1: Write the draft article for the bottled water product.

• Title: Simplicity at its Finest, Yue Shi Is Not Simple
• Yue Shi’s Core Values:�Yue Shi emphasizes environmental protection and optimized production processes, always prioritizing consumer health while pursuing innovation and excellence. The goal is to allow everyone to enjoy the purity of nature’s products conveniently.
• Yue Shi Natural Spring Water:�Sourced from the pristine Xueshan Mountain range near the national forest reserve.�The water naturally flows through volcanic rock layers, filtering out impurities and retaining essential minerals such as calcium, magnesium, sodium, and iron.�It is a precious gift from nature, offering purity and balance.
• Commitment to Purity:�Yue Shi purchased a mountain to ensure the water’s purity, with 24-hour surveillance to safeguard the source.
• Advanced Production:�Yue Shi utilizes advanced equipment to ensure 100% natural flavor retention.�The facility meets international certifications such as TQF, HACCP, and ISO22000 to guarantee high-quality production.

Step 2: Go to Google Ads to query monthly search keywords for "mineral water".

• Download the keyword CSV file.�

Step 3: Filter by search volume >500, copy, and paste into ChatGPT.

• Instruction:
• Below is the average monthly search keyword list and search volume found on Google Ads.�Please help me remove keywords related to specific company names and identify 20 suitable long-tail keywords.
• List:
• Yue Shi mineral water�Evian mineral water�Mineral water wholesale�Perrier sparkling water�Bottled water recommendation�Custom mineral water�Imported mineral water

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• Filtered Long-Tail Keywords:�Mineral water wholesale�Mineral water recommendation�Small bottled mineral water�Magnesium mineral water�Custom mineral water�Wholesale price for mineral water�Mineral water delivered to home�Imported mineral water�330ml mineral water�Premium mineral water�Sparkling mineral water�Alkaline mineral water�Taiwan’s top mineral water brands�Natural mountain spring water�1000cc mineral water�2000cc mineral water�5-liter mineral water�6-liter mineral water

Page 109

• Instruction to ChatGPT:
• Below is the product article I wrote, along with the long-tail keyword list.�Please help me integrate the long-tail keywords into the product article.�Ensure that the sentences read naturally and the content provides a good user experience.�Return the full article with keywords highlighted using 【】.

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• Article Example:
• Simplicity at its Finest, Yue Shi Is Not Simple�Yue Shi emphasizes environmental protection, optimal production processes, and consumer health, pursuing innovation and excellence to allow everyone to enjoy the purity of 【natural mineral water】.
• Yue Shi Natural Spring Water:�Sourced from the pristine 【Snow Mountain】 volcanic rock layers.�Includes balanced minerals like 【magnesium mineral water】 and 【calcium】.�Available in various sizes: 【330ml mineral water】, 【small bottled mineral water】, and 【2000cc mineral water】.
• Custom Solutions:�Yue Shi provides 【custom mineral water】 options and 【mineral water wholesale】 services, ensuring quality and convenience.

Practical Task:

• Integrate 20 Google monthly search long-tail keywords into the bottled water product article.

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• SEO Implementation Step 4:
• Optimize Images:�Ensure images have descriptive filenames and alt tags.�Include keywords in alt tags to improve visibility on Google Image Search.

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• SEO Image Optimization Example:
• Before optimization:�a1.png
• After optimization:�```html� alt="Eco-friendly mineral water from Snow Mountain" title="Eco-friendly mineral water from Snow Mountain" />

把a1.png優化符合SEO

• 網頁有張礦泉水圖片a1.png
• 優化圖片以符合SEO的語法：
• <img src="a1-環保礦泉水-雪山.png" �alt="來自雪山的環保礦泉水" �title="來自雪山的環保礦泉水" />

把a1.png優化符合SEO

• <img src="a1-環保礦泉水-雪山.png" �alt="來自雪山的環保礦泉水" �title="來自雪山的環保礦泉水" />
• src 🡪 優化檔名(英文更好)能夠更符合中文SEO的要求，有助於搜尋引擎理解圖片的內容
• alt（ Alternative替代文字）
• 功能：圖片的替代文字（ Text）
• 當圖片無法顯示(網路問題，或圖片不見)
• 或在視障者用螢幕閱讀器時
• alt 屬性所提供的文字將會顯示或讀出
• 有助於無障礙設計的輔助，增強使用者體驗

把a1.png優化符合SEO

• <img src="a1-環保礦泉水-雪山.png" �alt="來自雪山的環保礦泉水" �title="來自雪山的環保礦泉水" />
• title
• 功能：當使用者將滑鼠懸停在圖片上時，會顯示「來自雪山的環保礦泉水」，
• 這有助於提升使用者體驗。