OPPORTUNITY SPECTRUM EXERCISE
SITUATION SUMMARY
PROBLEM STATEMENT
© Great Product Management
CUSTOMERS / TARGETS IMPACTED
Complete the following summaries for the situation.
PERSPECTIVE | IDEAS |
the risky solution | |
the pragmatic solution | |
the creative solution | |
the uninspired solution | |
the disruptive solution | |
the incremental solution | |
As a team, brainstorm ideas for each perspective. After thinking of several ideas for each, pick the idea the team believes best represents that perspective. Then complete the information on the next page.
OPPORTUNITY SPECTRUM EXERCISE
© Great Product Management
PERSPECTIVE | IDEA | BEST Thing About This Idea | WORST Thing About This Idea |
the risky solution | | | |
the pragmatic solution | | | |
the creative solution | | | |
the uninspired solution | | | |
the disruptive solution | | | |
the incremental solution | | | |
Once you’ve picked one idea from each perspective, discuss the best and worst thing about each idea. For example: It would be a completely new offering in the market (BEST); It would take us years of time and loads of money to create (WORST).
OPPORTUNITY SPECTRUM EXERCISE
© Great Product Management
ATTRACTIVE ASPECTS FROM IDEAS
TOP IDEA
OTHER POSSIBLE IDEAS
Are there aspects from various perspective that are attractive? After looking at all perspectives, is there a “hybrid idea” that encompasses parts of multiple ideas the team identified? Pick the top idea (original or hybrid) and other ideas that may be worth investigating further.
OPPORTUNITY SPECTRUM EXERCISE
© Great Product Management