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University of Hull

27th April 2007

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Tom Stafford,�Department of Psychology,�University of Sheffield�

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NO!

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NO!

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Why?

  • speculation, not science
  • they could be true
  • how can we prove they are true?

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How:

  • measurement
  • prediction
  • comparison

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Getting noticed

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Getting noticed

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Getting noticed

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Getting noticed

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Finding game

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  • measurement
  • prediction
  • comparison

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number of distractors

time to find

x

x

x

x

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number of distractors

time to find

x

x

x

x

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Think of a vegetable

  • What is 1+15?
  • What is 10 + 6?
  • What is 5 + 11?
  • What is 8 + 8?

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Pick a vegetable:

  • Aubergine
  • Broccoli
  • Carrot
  • Green bean
  • Lettuce
  • Marrow
  • Onion
  • Parsnip
  • Rhubarb
  • Onion
  • Spinach
  • Tomato

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TABLE

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CHAIR

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SWING

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BLUE

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GREEN

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How to you make noticing something automatic?

  • Repetition
  • Repetition
  • Repetition
  • Repetition
  • Repetition
  • Repetition
  • Repetition
  • Repetition

​

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How do adverts work?

  • Information?
  • Persuasion?
  • Repetition?

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Who would like £300?

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Who has bought something in the last week?