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About me:

Hi! I am Andrea! I am a digital marketer and graphic designer looking to gain new experiences. With technology growing, I could use my skills to spread my creativity to the digital world. I understand all aspects of every angle, gaining insights, learning the value and importance of technology, and client satisfaction! The communication barrier may sometimes be an issue for me since I am entirely deaf, but with technology today, there are multiple communication solutions! Oh, the benefits of the digital era!

I have experience writing social media and email marketing and designing webinars, logos, and advertisements. In addition, I have experience using Google docs, adobe CS, MailChimp, Microsoft word excel, and google analytics. I hope to apply these skills to the digital marketing field and gain incredible friendships with clients and coworkers.

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Mission:

Save the Waves is a non-profit organization committed to removing plastic from the oceans.

We raise money for ocean conservation through hosting surfing events, as well as selling branded silicone straws and stainless steel water bottles.

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Buyer Persona: Activist Zachary

Identifiers:

Adventurous surfer
Prefers communicating via text, email, or social media
Loves to read books about oceans

Goals:

To seek awareness for Save the Waves organization in social media
To get more donors or supporters to raise funds for the organization
To increase more promotions for surfing events to encourage participants

Objections:

No recycling for bottles or straws.
Less promotions on the organization
Facing problems with sea animals

Challenges:

Human population increasing - the impacts will get worse
Needs more protection surf ecosystems
People still using plastic straws

Opportunities:

More production on silicone straws
Make a donation and get a free t-shirt
Encourage people to buy the recycle biodegradable straws

Age: 23-52 years old

Location: Miami, FL

Marital Status: Single, married and divorced

Career: Surf magazine editor, Photographer, Marine Biologist

Income: $45K - 130K

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Empathy Map: Activist Zachary

Says:

“I can’t wait to make this ocean get healthy again.”
“I want to surf now!”
“I hope to see more participants for the organization.”

Does:

Works as an editor for the Surf magazine today.
Surfing on high tides in the morning.
Looking for more supporters in social media.

Thinks:

I need to finish my story for the Surf magazine.
I wanted to visit in west coast someday.
I would like to go to the surf store to look for a surfboard.

Feels:

Relaxed: To watch the dolphins jump in the ocean.
Upset: Hates when seeing a lot of plastic floating in the ocean.
Happy: To surf in big waves.

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Save the waves

Keyword: “Shocking ocean facts.”

Meta title: 7 Shocking Facts about ocean pollution

Meta description: We can learn about the ocean facts that shock you and do something to help this cause.

URL slug: conservation.org/stories/ocean-pollution-7-facts/

Image alt description: Several volunteers are working hard to clean up plastic pollution in the ocean.

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System Change-Not Climate Change!

Keyword: “Ocean Facts”

Meta title: System Change-Not Climate Change!

Meta description: Shocking facts about ocean pollution

URL slug: rubicon.com/blog/ocean-pollution-facts/

Image alt description: Protesters advocating against environmental abuse: System Change-Not Climate Change!

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Audience: Donors, supporters

Subject line: Don’t forget!

Preview text: Register to help save the ocean...

Email: https://us20.campaign-archive.com/?u=5eb5db91b8287f7b25f50ca18&id=c6781d4d6c

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Audience: Donors, supporters

Subject line: Check it out! 🐬

Preview text: Sign up today, save 20% for merchandise

Email: https://us20.campaign-archive.com/?u=5eb5db91b8287f7b25f50ca18&id=ea6bd7b1ce

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