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1, Describe Project - Opportunity or Challenge to Solve

The IPR Sunnyside Project: What’s the Good News?

2. Describe your Solution to Opportunity / Challenge (one sentence)

Member/Audience engagement. IPR will invite our audiences to share good things with us and IPR will help spread the word.

6. Audience Touchpoints�(Web, Social, Offline…)�

Where are you reaching/interacting/finding the desired audience?

We want to reach our audiences who interact with us through any of IPR’s channels e.g. radio, web, social, newsletters.

3. Target Audience Groups�

Who do you want to reach/create value for? (users/audience/members)

We want to reach our audiences who interact with us through any of IPR’s channels e.g. radio, web, social, newsletters

What will your audience receive? Identify benefits to them.

Audiences will regularly receive news and stories that are deemed ‘good news’ in the mix of our regular reporting on statehouse, climate, elections, etc.

Who might you partner wtih for: development, distribution? Who do you want to reach/create value for?

INNOVATION FUND - PROJECT CANVAS

Is anyone else doing this well? Solved this problem already that you can draw from/partner with?

There are other good news projects but this one is specific to Iowa and will rely on audience engagement.

8. Resource Needs / Costs

What will this cost? How will you fund it? What staff, platforms, etc. do you need for this project?

To help develop the concept, Maddie Willis is leading the project, Madeleine King is creating branding and images for use once launched. Andrea Hansen along with these two are meeting weekly for 30 minutes.

7. Competitors / Existing Alternatives

9. Strategic Partners / Funders

5. Value Received by Station�(Return on Mission, Impact, Revenue)

What are you offering? Identify event, content, product, service, etc that you are delivering.

We are offering light-hearted, heartfelt, happy content curated by and for our audiences.

�4. Value Delivered to Target Audience Groups�

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