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Improving the in-car

dashboard and console.

Anthony Cossins

(slightly)

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Current all digital dashboards take the existing physical dashboards and simply digitise them.

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There is a huge opportunity in

in-car UI design now.

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What does a driver really need?

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Clarity
Anticipation

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Clarity

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Catalytic converter

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Glow plug

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Engine

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Low fuel

Fuel cap side

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98%

of car drivers do not fully understand what the most common warning lights mean.

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94% Seat belt warning

�98% Low fuel

�98% Battery warning light

Most known symbols

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5% Catalytic Converter

�14% Air Conditioning

�29% Tyre Pressure

Least known symbols

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When was the last time you referred to your computer’s manual to figure out what an icon meant?

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Digital dashboard should only include highly relevant information that is glanceable and on demand.

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Anticipation

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Driving a car is currently a reactionary experience.

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Maybe an idea of what to do

Vision

Tire pressure

Lane detection

Wheel speed

Night vision

Blind spot detector

Adaptive cruise control

GPS

Engine temperature

Drowsiness sensor

Outside temperature

Traffic info

Location history

Fan speed

Distance travelled

Air brick

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Cars today can take full advantage of a connected world.

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With an anticipatory experience,

the car can predict.

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2 features

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Dashboard

Console

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Status

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View glanceable information about the status of your car.

Find out more by diving deeper.

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Detour

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Intelligently offer different routes that respond to events inside and outside of the car.