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There is much less competition on our marketplace and a lot of space to support sellers’ growth

Sources: Allegro Q1 2024 report, Ecommercedb, AMZinsights, Jungle Scout, Statista

Active sellers

Marketplace comparison estimates

Listed products

80x – 40x less sellers

285x – 34x less products

Active buyers per seller

3x -6x more buyers per seller

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We have access to high spending customers �living mostly in urban areas

PHH covers ~11.5M population, whose online spending is still rapidly growing

Over 90% of all goods sold online is non-essential
Online sales are still a small fraction of total retail sales – high growth potential
Finns are frequent buyers - up to 40% of Finns buy 4 products per quarter

Sources: World Bank, local e-commerce research agencies, 2022

Urbanization rate

Average annual spending of online shopper

Ecommerce penetration rate

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Core numbers of PHH Group Marketplace (2023)

Up to 92%

Local Brand awareness¹

Sources: ¹Brand Awareness Research,Open Agency, 2022.12 | ²BPN Intense | Internal data

~13 M

Monthly traffic

~4M

Products

~13.3k

Orders daily

60%+

GMV annual growth rate

Our websites are consistently ranked 1. in LT, LV, EE²

Low competition compared to west Europe marketplaces

Our brands are better known than Amazon on local markets

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We support sellers in all key areas

Customer support

3 call centers, 5 languages covered
Sellers do not need to liase with customers, PHH is the first line of support for all markets and languages

Flexibility in product listing

Available API integration
XML product uploads
Possibility to work with product feed plugins
Content localization - translation services to local languages (LT, LV, EE, FIN, RU)
Manual uploads

Financial support

Payments twice per month
Financing services for sellers

Marketing platform

Martailer - a self-service tool for product promotion in Marketplace and Social Media
Sellers can tailor budgets to their needs

Hustle-free delivery options

Sellers can utilize our „Fulfillment by Pigu” service with same/next day delivery option
Sellers can deliver orders to our international Polish hub and get their orders delivered by us

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We have dedicated promo campaigns and self-service marketing platform to support sellers

Martailer – marketing platform

Automated, Algorithm based, Auction based

solution for Sellers to find the best match between

potential Client and product.

suspends promotion of items when you cannot offer the best price
adds your new assortment to campaigns

Enhanced visibility – over 3M positions

Promoted products have high visibility when the

products appear on the top of the category page

as the first choice for the buyer.

Home and Product pages

For targeting buyers ready to buy
Displayed when browsing product pages
Seller only pays for clicks
AVG cost per click: €0.18

Category page listings

For taregting buyers with a strong purchase intent for specific product
Displayed when browsing category pages
Seller pays for impressions in the top positions

Facebook Ads

For targeting buyers in the navigation & research phase
Attracts buyers outside PHH Group platform – social media
Seller pays in advance for selected time range
For a spend of €300 on Facebook campaign, PHH refunds €50 on advertising on PHH Group websites

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Solutions tailored to every budget and need

Home and product pages (CPC)
Seller’s assortment	Recommened daily budget
Up to 500 SKU	€5
500 – 1000 SKU	€10
1000 – 5000 SKU	€15
1000 – 10000 SKU	€25
10000+ SKU	€50+

Category page listings
Products in campaign	Estimated daily budget
1 – 5 products	€2
6 – 10 products	€4
11 – 20 products	€6
21 – 30 products	€12
30+ products	€24+

Facebook Ads
Seller’s assortment	Recommened daily budget
Up to 500 SKU	€5
500 – 1000 SKU	€10
1000 – 1500 SKU	€20 – €30
1500+ SKU	€40 - €50

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Overview - terms of cooperation and requirements

Marketplace fees

Commissions ranging from 3% to 15%
Monthly access fee - €39 one market or €69 for all 4 markets

Refunds & Returns

Sellers’ responsibility to process events on time
~14 days return period for buyers
2 days notice period after confirmation of refund
Marketplace grants refunds on seller’s behalf

Required documents

Official extract from local trade register including company details, legal representatives, ultimate beneficiary owners. Duly signed, not older than 2 months
KYC questionnaire
Standardized seller agreements

Payment terms

Twice per month:

5th day of next month for all orders processed between 1st – 15th day of current month
20 day of next month for all orders processed between 16th – 30th day of current month

Creating products

Required information: �titles and descriptions in LT, LV, EE, FIN, RU | EAN & SKU codes | weight | dimensions

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Examples of new sellers’ succes stories in 2023

Seller #1

Joined: May 2023
Leading categories: �Toys, Small domestic aplliances
Total €240k in first 6 months of sales

Seller #2

Joined: July 2023
Leading categories: �Small domestic aplliances, Furniture
Total €340k in first 6 months of sales

Seller #3

Joined: July 2023
Leading categories: �Mobiles & photo, perfumes
Total €264k in first 6 months of sales

First 4 month of sales

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