Do We Have an Awareness or an Action Problem?
SIMPLE
BEHAVIOR CHANGE, TECH THAT REQUIRES LEARNING...
CONTAGIONS
VIRUSES, GOSSIP, EASY INFO, SIMPLE IDEAS...
COMPLEX
VIRAL SPREAD
We just need
to find
right influencers...
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It’s the close connections that change behaviour…
COMPLEX CONTAGION
This content was created by Courage in Practice. To receive more tools like this, subscribe to the weekly newsletter.