Mosaic
Jaszmine DeFranco & Connor Le
SPRING 2023
AIGA UTD
DESIGN EXCHANGE
An intuitive solution for an unintuitive world.
OUR TEAM
Jaszmine DeFranco
Connor Le
2nd year Computer Science
Paid $8 for Twitter Pro
4th year ATEC
Can swim
—PROMPT SUMMARY
“Design a product/solution or art piece to create a positive impact in a
local community.”
SPRING 2023
AIGA UTD
DESIGN EXCHANGE
SOLUTION
SUMMARY
An app that provides creative and fun things to do in your local community.
WHAT MAKES US DIFFERENT
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SUPPORTS LOCAL BUSINESS
Strengthen your local community & find new & fun things to do!
FREE TO USE
Zero-hassle completely free to use.
USER FRIENDLY
An intuitive UI that utilizes the most up-to-date technologies.
AUTHENTIC & GENUINE
Broaden your mindset by exploring new, healthy, & creative activities.
DESIGN PROCESS
Empathize
Define
Ideate
Research
Prototype/Test
Implement
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Mosaic
Mosaic
Design Process Empathizing
01
Defining the problem - audience
SPRING 2023
AIGA UTD
DESIGN EXCHANGE
Design Process Empathizing
SPRING 2023
AIGA UTD
DESIGN EXCHANGE
Design Process Define
02
What’s the Problem?
SPRING 2023
AIGA UTD
DESIGN EXCHANGE
Design Process Define
Customer Problem Statements
I am… | Bored! |
I am trying to… | Go out with friends and do something fun. |
But… | I don’t want to spend a ton of money or have to drive really far or all the way downtown. |
Because… | There’s nothing to do nearby other than shopping or eating. |
Which makes me feel… | Sad, and still bored :( |
Design Process Ideate
03
Mission Statement; Persona
SPRING 2023
AIGA UTD
DESIGN EXCHANGE
Design Process Mission Statement
PURPOSE
AUDIENCE
SERVICE
“What we’re trying to achieve”
“For our target audience”
“Through the service we provide.”
Design Process Persona
ABOUT
LIKES
UNIQUE INSIGHTS
DISLIKES
Design Process Research
04
Competitive Analysis; Customer Research
SPRING 2023
AIGA UTD
DESIGN EXCHANGE
Design Process Research
Web App: Eventbrite
Pros
Cons
Reviews
From 2006 - lots of updates & improvements since then - familiarity - popularity
Understanding the Competitive Landscape
Wide Reach - many locations - even international
Includes both a website and mobile app
Surprisingly Politically Biased
Unintuitive and inconsistent UI/UX - glitchy
Not enough event curation - leads to scams :(
Design Process Research
Mobile App: The Nudge
Pros
Cons
Reviews
Fun activities w/ clear descriptions & expectations
Understanding the Competitive Landscape
Convenient Text Service
Curated by the local community
Paywalled - limited content
Caters toward demographic interested in bars & breweries
Poor User Experience - pyramid scheme; notification spamming; can’t save events
Design Process Research
Web App: Fever
Pros
Cons
Reviews
Showcases Inexpensive Events
Understanding the Competitive Landscape
Easily Customizable Preferences
Includes a ticket & wallet feature - streamlined process
Great Service - Bad Events
Customer Financial Mismanagement - Poor Customer Service
Outdated & Unintuitive UI
Design Process Research
Types |
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How we chose - In Practice |
Ended up conducting surveys & in-person interviews. |
Design Process Prototype/Test
05
Product testing
SPRING 2023
AIGA UTD
DESIGN EXCHANGE
Design Process Features
User Friendly
Authentic & Genuine
Support Local Businesses
Local Community Curation
Free to Use
Customizable but not Overbearing
Design Process Prototype
Design Process Measuring Success
Experiment
KPI’s
Solves a Problem
Friendly
Intuitive
Solution Impact
Bringing the Local DFW Community together
What is this product’s value?
Design Process Implementation
06
Next Steps
SPRING 2023
AIGA UTD
DESIGN EXCHANGE
Design Process Next Steps
Continue User Research
Improving & Maintaining
Scalability
Expanding Locations
Working around Challenges
Implementing new API’s
Unique Additions!
NFC applications; event/business promotions ($); gamification
PHASE 1
PHASE 2
PHASE 3
PHASE 4
THANK YOU!
Do you have any questions?
Jaszmine DeFranco & Connor Le
SPRING 2023
AIGA UTD
DESIGN EXCHANGE