Principles of Design

Principles of Design

The principles of design are the rules that guide how we organize or use the elements of design.

Seven Principles

  • Balance
  • Unity
  • Movement
  • Pattern
  • Variety
  • Emphasis
  • Rhythm

B

U

M

P

V

E

R

Hey get off my BUMPVER!!!

Balance

  • Balance - The visual weight in a painting.

  • Balance knows SARA

  • Symmetrical - Visual weight is equal
  • Approximate - Visual weight is approximately

equal on both sides

  • Radial - Circular weighted symmetry
  • Asymmetrical - Heavier on one side than

the other

Balance knows SARA

Symmetrical

Horizontal & Vertical

Approximate

Radial

Asymmetrical

S

A

R

A

What type of Balance?

What type of balance or visual weight does Pierre Bonnard use in this painting?

Is one side heavier, or is it approximately equal?

Unity

Unity - oneness, harmony, gestalt (unified whole) The individual elements of design that create a whole picture.

What elements of design bring this painting together, or make it a unified whole?

Hint: CLSFSVT

Movement

Movement - the path the viewer’s eye takes through the artwork, often to a focal points or areas. Where do you go?

Image: http://www.fabulousmasterpieces.co.uk/userimages/Vincent_van_Gogh_Wheat_Field_with_Crows.jpg

Pattern

Pattern - the repetition of an object or symbol in the artwork.

Image: http://openclipart.org/detail/1015/ermine-pattern-by-zeimusu

Variety

Variety - can be emphasized by contrast in shape, color, texture, (elements of design)

This painting has a variety of what?

Image: http://2.bp.blogspot.com/-mJ_NoKbdwDI/UHXRA7dO3RI/AAAAAAAAAFg/e7EiJcJm7P0/s1600/variety.jpg

Emphasis

Emphasis - is the first thing that grabs the viewer's attention. What do you notice first?

Image: http://tophera.files.wordpress.com/2008/10/aoikioku.jpg

Rhythm

Rhythm - is a recurrence or repetition of a motif. The motif is generally an element of design that creates harmony.

Image: http://images.fineartamerica.com/images-medium/rhythmic-pamela-cisneros.jpg

Five Types of Rhythm - Did someone FAR2P?

Motif - a dominant or central visual theme. The motif is generally an element of design or reflects the brushwork.

Alternating Rhythm and pattern can be achieved by changing the motif at

regular intervals. What is the motif in this

painting. What alternates?

Flowing Rhythm is created by repeating wavy lines and curved shapes

www.thefreedictionary.com/motif‎

Did someone FAR2P?

Progressive Rhythm there is a change in

motif or visual beat each time it is repeated.

Regular Rhythm - The motif stays the same and the distance between the motifs stays

consistent.

Random Rhythm - the motif is repeated in no apparent order.

What is the motif in this painting?

Analysis with Principles

Let’s find all of the Principles of Design.

BUMPVER

Analysis with Principles

Balance - the balance of this painting is approximate, or one could say asymmetrical. Why?

Analysis with Principles

Unity - The use of warm and cool colors, along with shape, form, and texture create a unified whole.

Analysis with Principles

Movement - The use of a black contour line creates movement. Van Gogh wants the viewer to look at, or move to the white iris flower.

Analysis with Principles

Pattern - The shape, and color of the leaves on the irises, and Van Gogh’s brush strokes create repeated patterns

Analysis with Principles

Variety - Van Gogh uses a variety of line, color, shapes, and forms in his painting.

Analysis with Principles

Emphasis - The white iris creates emphasis. The contrast between the warm and cool hues draws your attention to the single flower.

Analysis with Principles

Rhythm - The motif in this painting is the blue iris. Van Gogh uses this to create a random rhythm of flowers in the painting.

Principles of Design - Google Slides