LESSON 4
JUMPSTART TRIBE
3rd JUMP
TRIBE EVOLUTION
TRIBE EVOLUTION-Envied could become beloved later
Envied
Beloved
Innovators & Partners
Professionals-Esthetician Makeup Artists etc + Purpose Partners
Early to Late
Mainstream Consumer
*Disruptive here is not acc. to Clayton Christensen
Early Adopters
Beauty Addicts/Junkie
1:1
1:1:1
1:1:1:1
2 WAY
Brand: Innovators & partners
3 WAY
Brand: Beauty Addicts: Beauty Addicts
4 WAY
Brand: Beauty Addicts: Early Mainstream: Early Mainstream
TRIBE DIMENSIONS
TRIBE STRATEGY-7C MODEL
Community
Conversation Catalyst
Collaborative Experience
Channel
Capability
Calibrate
Consequence
APPLICATION OVERVIEW
BRAND COMMUNITY
NON-CONFLICT BRAND PARTNERSHIPS
CHANNEL PARTNERSHIPS
BRAND AMBASSADORS
COMMUNITY SEEDING/GROUP SEEDING
EMOTIONALLY TRANSFORMED REWARDS PROGRAM WITH BRAND IDEA
AFFILIATES
GIVING BACK PROGRAM LEADERSHIP
VIRAL MATH�VIRAL COEFF.=1
OPT-IN RATE- NO. OF CONSUMERS WHO REFER/TOTAL NO. OF CONSUMERS
01
REFERRAL COEFF.- NO. OF PEOPLE REFERRED BY THOSE WHO OPT-IN
02
REFERRAL COEFF.- >=1/OPT-IN RATE
OPT-IN RATE SHOULD APPROACH 1
VIRAL COEFF.=REFERRAL COEFF./OPT-IN RATE>=1
03
VIRAL MATH
IF OPT-IN RATE=1, EVERY CONSUMER REFERS (VIRAL COEFF.) >=1CONSUMER
BUT NOT EVERY CONSUMER REFERS
IF 1 IN 5 CONSUMERS REFER, OPT-IN RATE=1/5
SO, EVERY CONSUMER WHO DOES, MUST REFER: VIRAL COEFF. >=1/OPT-IN RATE= 5 NEW CONSUMERS
BONUS & TIPS
HAVE ANY QUESTIONS?
REACH OUT TO ME: rohit@jumpaccelerator.com
https://jumpaccelerator.com
JUMP
Growth Begins with Profit
Profitable Acceleration for women-led, early-stage beauty brands to $20M-$50M+ with a fit & full solution by creating 6X profitable super fans using first principles of science & emotion.
-Without breaking the bank on ads, influencers or reckless distribution
30+ beauty brands have successfully implemented
https://jumpaccelerator.com
WANT ALL FRAMEWORKS TO IDENTIFY, FIND AND LEVERAGE 6X PROFITABLE SUPER FANS?
-HOW TO CREATE YOUR CONVERSATION CATALYST STEP BY STEP?
-HOW TO LEVERAGE THAT CONVERSATION CATALYST FOR ADVOCACY?
-HOW TO APPLY 7Cs TRIBE STRATEGY MODEL TO CHOSEN INITIATIVES?
-HOW TO CREATE PROFITABLE CHANNEL PARTNERSHIPS?
-HOW TO OUTREACH, PITCH AND LIST WITH 1000s of PRO CHANNEL RETAILERS?
APPLY TO FREE 30 DAY TRIAL ON TOP RIGHT
https://jumpaccelerator.com