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7 Proven Ways to Increase Your Conversion

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3,326

APPS SERVED SINCE 2013

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TRUSTED BY

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#1 App Business Podcast - 800+ Episodes

Showcasing remarkable thought leaders in the mobile app space.

Chris Barton

David Reichelt

Mariah Lichtenstern

Nancy Hua

Creator of #1 world wide hit Color Switch.

CEO & Co-Founder of Apptimize.

Founder & Board Director of Shazam.

Founding Partner at DiverseCity Ventures.

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#1 App Business Podcast - 800+ Episodes

Showcasing remarkable thought leaders in the mobile app space.

Matthew Hall

Steve O'Hear

Wilhelm Taht

Keith Teare

Tech Journalist at Techcrunch.

Techcrunch Co-Founder. Executive Chair at Accelerated Digital Ventures.

Co-Founder, Hipster Whale. Creator of Crossy Road.

Executive Vice President for Games at Rovio.

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#1: Show Paywall During Onboarding Process

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Where users usually buy?

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Onboarding over or under 50%?

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Where users usually buy?

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A

B

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#2: Have an Onboarding Process

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A

B

234% increase

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Where users usually buy?

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Where users usually buy?

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Which test won?

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A

B

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A

B

52% increase

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#3: More Paywall Views = More $$$

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Paywall Views

40% to 94%

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190%

increase in activations

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52%

increase in sales

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2nd Open and Every Open Afterwards

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Which test won?

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A

B

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A

B

65% Increase

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A

B

12X More Revenue

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A

B

4X Sales

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A

B

50% increase

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#4: Looong Pricing Page

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12X Revenue

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Headline

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Headline

Pricing Table

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Benefits

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Benefits

Social Proof

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Features Table

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Testimonials

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Testimonials

Pricing AGAIN!

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Testimonials

Pricing AGAIN!

FAQs

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Testimonials

Pricing AGAIN!

FAQs

Floating Button

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Summary

Headline
Pricing Table
Benefits
Social Proof
Features Table
Testimonials (or more social proof)
Pricing Table Again!
FAQs
Floating Button

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#5: Test a Hard Paywall

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HARD PAYWALL

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HARD PAYWALL

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HARD PAYWALL

SOFT PAYWALL

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HARD PAYWALL

SOFT PAYWALL

HARD PAYWALL

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2X MORE REVENUES

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STIFF

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SEMI-HARD

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Swipe Down

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#6: Free Trials

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Trials

14-day - too long, leads to more unsubs

7-day - is probably ideal

3-day - mix it with 7 days

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A

B

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A

B

420% increase

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Where users usually buy?

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But what about after onboarding where users do NOT buy?

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Onboarding -> Trials

After onboarding -> No Trials

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#7: Rule of 3s

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A

B

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A

B

Yearly - 40%

Monthly - 60%

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A

B

Yearly - 40%

Monthly - 60%

Yearly - 86%

Monthly - 14%

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A

B

Yearly - 40%

Monthly - 60%

Yearly - 86%

Monthly - 14%

233% Increase

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2 plans: 61% lift vs 1 plan

3 plans: 44% lift vs 2 plans

Source: Superwall

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A

View all plans

B

Or $15.99/month

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A

View all plans

B

Or $15.99/month

31% Improvement

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BONUS

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#8: Promotions / Win Backs

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Reading (all locked)

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Reading (all locked)

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Reading (all locked)

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Reading (all locked)

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Reading (all locked)

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Top In-App Purchases

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THANK YOU

Steve P. Young

Founder

Contact

Steve P. Young

steve@appmasters.com

https://youtube.com/appmasters