1 of 12

Analytics for WordPress

Prasad Ajinkya

2 of 12

  • Working with WordPress
    • Blogger
    • Marketer (for SEO!)
    • Product guy (MVP development)
    • Agency owner

​

​

  • Working with analytics
    • Traffic and ad revenues for the blog
    • Leads and Performance marketing
    • User engagement
    • Monetization

​

​

Introduction

3 of 12

  • Each group thinks that its not their job!
  • Is putting the script tag on the page enough?
  • Do we really need to measure?

The tech-business gap in Analytics

4 of 12

  • Possible approaches -
    • Success/Failure - Easy to get started
    • See Think Do Care - Helps you establish a framework that scales
    • Measure everything! - You are going to do this anyways :)

​

What should you measure

5 of 12

  • Google Analytics - default tool for most teams (multiple WordPress plugins)
  • Matomo - self-hosted/SaaS analytics, has a WordPress plugin
  • Jetpack Stats
  • Mixpanel
  • … the list goes on

Popular measurement tools on WordPress

6 of 12

  • Clickstream data - hits (available by default)
  • Cohort data - segments and slices (available by default)
  • Time series data - seasonality and cyclicality (available by default, needs to be properly interpreted)

​

What can we measure?

7 of 12

  • Event data - user engagement (basic events are available, but have to setup custom events)
  • Application data - never leave home without this! (custom application data can be sent as additional event attributes)
  • Logged in Users are also easy to setup using this method
  • Conversion data
  • Finding errors in user journey - tracking exceptions
  • GA Measurement Protocol + Server side events for tracking asynchronous events e.g online to offline behavior (needs to be setup, step by step article here)

​

What can we measure? (contd.)

8 of 12

  • WordPress plugins
  • Native reports
  • Looker studio
  • PowerBI
  • GA4 Data API
  • Excel :)

Presenting data and Reporting tools

9 of 12

  • Is 90% bounce rate a good thing? Context matters
  • The Gulab Jamun fallacy
  • The HIPPO problem

​

​

Interpreting data and Attribution

10 of 12

  • Defining Data retention for your application
  • User Deletion API + Data deletion in application

​

Data management in a DPDPA era

11 of 12

  • Using WordPress as a blog/CMS
  • To drive community engagement
  • REST API opens up many possibilities
  • Custom Post Types helps you move beyond the basic usage
  • Super helpful community
  • Using Analytics to measure traffic
  • To measure user engagement
  • REST API opens up many possibilities
  • Custom Dimensions helps you move beyond the basic usage
  • Super helpful community

WordPress and Analytics - gifts that keep on giving!

12 of 12

Thank you!

Sample scripts here →