Welcome!
Luxury Branding Issues
Dr. Satyendra Singh
Professor, Marketing & International Business
University of Winnipeg, CANADA
sites.google.com/view/drsatsingh
s.singh@uwinnipeg.ca
No Luxury advertisements in China
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Some issues in fashion…
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Definition of beauty varies
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Fashion as a language of protest…
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Fashion as a language of protest
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Culture/religion appropriation
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Culture/religion appropriation
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Culture/religion appropriation
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Labor, social issues
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Consumer mistreatment/discrimination
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window display!
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window display!
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Clothing for dogs
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Luxury for dogs, even yoga
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… while many people do not have any clothes to put on!
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Questions?�s.singh@uwinnipeg.ca