Chapter 4:
Sensation & Perception
“All knowledge has its origins in our perceptions.” – Leonardo Da Vinci
Vision
Hearing
Smell
Taste
Touch
Definitions
Sense organs: �eyes, ears, nose, tongue, skin, & internal body organs
Happens in the brain!
Processing
Ex: you have ingredients and must put them together to make something edible
Ex: you have ingredients and a recipe & picture of a completed cake and you must recreate the cake
Top-Down Processing example
Top down/ bottom up
Guitar player or old people
Fruit or face
Sensation- Thresholds
Ex: listen to headphones and indicate the earliest you hear a tone
Ex: listen to headphones and indicate when you hear a change in volume of sound
Easier to tell the difference between 100 & 101Hz than 1000 & 1001Hz
Sensation- Thresholds
0
25
50
75
100
Low
Absolute
threshold
Medium
Intensity of stimulus
Percentage
of correct
detections
Subliminal
stimuli
Sensation- Thresholds
- receptors higher up in sensory system get tired and fire less frequently
Apply it! Come up with 3 examples
Vision: Stare at center
Sensation- Thresholds
-experience -motivation
-expectations -level of fatigue
Vision: Stabilized Images on the Retina
Vision: Physical Properties of Waves
Short wavelength=high frequency
(bluish colors, high-pitched sounds)
Long wavelength=low frequency
(reddish colors, low-pitched sounds)
Great amplitude
(bright colors, loud sounds)
Small amplitude
(dull colors, soft sounds)
Perception of light and sound
Vision: Spectrum of Electromagnetic Energy
Vision: Parts of the Eye
Accommodation: change in shape of lens focus near objects
Blind Spot: area of retina where optic nerve leaves back of eye
Vision: Parts of the Eye
Retina’s Reaction to Light Receptors
Cones
Receptors in the Human Eye
Cones
Rods
Number
Location in
retina
Sensitivity in
dim light
Color sensitive?
Yes
Low
Center
6 million
No
High
Periphery
120 million
Rods
Pathways from the Eyes to the Visual Cortex
Vision
Farsighted Nearsighted Normal Vision Vision Vision
Color-Deficient Vision
Visual Information Processing
Visual Information Processing
Opponent-Process Theory: opposing retinal processes enable color vision
“ON” “OFF”
red green
green red
blue yellow
yellow blue
black white
white black
The 2 Theories
How the Brain Perceives
x
Pictorial depth cues
Perceptual Constancies: Size,Shape,Brightness, Color
Visual Perception: Constancies
Illusions
Audition (Hearing)
The Stimulus
The Intensity of Some Common Sounds
Audition: The Ear
Audition: Pitch Perception
How We Locate Sounds
Audition: Loss
1
time
10
times
100
times
1000
times
32
64
128
256
512
1024
2048
4096
8192
16384
Frequency of tone in waves per second
Low
Pitch
High
Amplitude required for
perception relative to
20-29 year-old group
Older people
tend to hear
low frequencies
well but suffer
hearing loss for
high frequencies
Visual Information Processing
Stimulus
Cell’s
responses
Visual Perception: Gestalt- the whole is greater than the sum of its parts
What affects taste?
Taste
The Tongue
Smell
Smell (Olfaction)
Perceptual Illusions
Age, Sex and Sense of Smell
Women
Men
10-19 20-29 30-39 40-49 50-59 60-69 70-79 80-89 90-99
Age Group
4
3
2
0
Number
of correct
answers
Women and young adults
have best sense of smell
Touch
Touch
Pain
Body Position and Movement
Parapsychology