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The TELLS (Team #49) presenting...

Peter Che, Anaïs Altun, Beatriz Ildefonso, Charlotte

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Problem Definition

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The Problem

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The current pandemic has highlighted the weaknesses of our global supply chain...

...adding to its unsustainable nature: food production and consumption account for ~25% of global GHG emissions.

Food waste is also a big problem along the supply chain

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The Opportunity

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Lockdown has left customers more willing to buy at local businesses: feeling of community empowerment, supporting local markets

In parallel, Europeans want to be more aware of the environmental impact of their purchases:

in 7 countries surveyed, 2/3 of consumers support carbon labelling!

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Context & Stakeholder Mapping

We want to help urban citizens in their search for local products, while also increasing their awareness on the environmental impact of their groceries

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Habitat:

Urban Environment

Infrastructure & Processes:

Online information for consumer awareness

People it may involve:

The consumers and indirectly the whole food supply chain

Habitats

cities?/urban spaces? → local shops, where it is easier to track the origin? Or any food shops (mini-market, supermarket, grocery shop)

Infrastructure

online/app

Processes

on the moment of choosing their grocery products, buyers use the app to: check in which shops sell products with higher ratings of 1) local production,2) water consumption? (average), 3) carbon footprint (average, but varying according to whether it has packaging or not, and how far it comes from, and which company buys it, and what product it is = carrot/banana, and season...)

People it may involve�Direct: Consumers�Indirectly: Groceries, food supplies and entire actors along the supply chain

Directly affects consumer choice, but can eventually influence food suppliers to rethink their supply chains if demand for local, and more sustainable products rises

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The Solution

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Our service: “LOCAL”

LOCAL is a tool that empowers local low-carbon shopping in cities

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Based on 3 parameters…

How local is your product? – How water intensive is your product? – How carbon intensive is your product?

…and a rating scale for each one

(picture for demonstration purposes only)

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Our service: “LOCAL”

1) Helps you to choose a local store to make your grocery shopping

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2) Inside a store, helps you compare products to decide

Pictures for exemplification purposes only

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The approach -

building partnerships for maximum reach

The LOCAL tool can easily build on an existing apps (ex.: YUKA) that reaches the same target group: shopping customers that care

For that reason, we believe a partnership would allow us to:

Start off with an already existing user database
Cut on the costs associated with building an app from scratch
Reduce implementation time

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Impact Metrics & Theory of Change

1. Number of app downloads → people having more access to information can impact on their purchasing choices and consumption patterns

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2. Extra revenue for local businesses and producers → new customers will be attracted by local products

3. Reduced Carbon footprint (measures with customer surveys, eventually personal profiles on the app with info like “avoided carbon emissions”, “avoided water consumption”)

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The Timeline

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What needs to be done now?

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How do you scale?

Having the partnership with an existing app like Yuka will provide us a solid network and user database.

Social media can be a useful tool to attract interest of more customers and also of local business owners, who want to contribute with accurate information for the app.

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Estimated development costs

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Needs	Costs (€)
Operating costs - tools to manage distance working (phone, online platforms, professional web accounts) - legal and accounting - softwares and use of existing databases	50 50 700
App-basis (code) development - 2 app developers / designers in the team - online referencing, security checks, multiple testing	0 100
Miscellaneous expenses	100
Total estimated over 2 months	1 000 €

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The Team

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Team & Motivations

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Anaïs Altun is French and has been a Sustainable Consultant for 2 years in Paris. She is currently completing a training on web development at the '42' school. Anais is good in CSR, design, business and might become better in programing soon!

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Beatriz Ildefonso is from Portugal; currently working as an International Cooperation advisor at SolarPower Europe. Before this position she was a trainee at the JRC in the 'Knowledge for Energy Union' Unit. She is good at critical-thinking, creativity and pragmatism. Beatriz is enthusiastic about sustainability solutions in urban contexts. Her skills include: knowledge of clean energy technologies, digital solutions and capacity of processing complex issues.

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Nfon, Peter Che is from Cameroon, currently in Germany for an international capacity exchange program with Brot fur die Welt. He is an educationist with background in Physics, Mathematics and Industrial Hygiene, safety and Security. Former Volunteer and Youth Coordinator at Community Initiative for Sustainable Development Bamenda-Cameroon. He has skills in Pedagogy, community engagement, design thinking, cyber Awareness. He is enthusiastic about contributing to creating a circular, inclusive and sustainable world. He is the founder of Sustainable Actions-Africa, a non-profit organization aimed at creating and promoting sustainable actions in Africa

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Charlotte Lemaistre is a French computer science student at school 42 with a law degree. She likes to try to find workable solutions to improve her environment in terms of sustainability, accessibility and ethics!

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Thank you very much!

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Appendix

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Stakeholder Pitch Persona

https://www.youtube.com/watch?time_continue=6&v=zrDxBt09Y3M

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