Demo 1: June 23, 2022

Agenda

1. Sprint Goals
2. Kickoff Summary
3. Research:

a. Competitive Analysis �b. Research findings

• Design Team Roadmap
• Product Strategy (User Stories & Google Analytics)

RoadMap

Research Team

Competitive Analysis

• Fitbit
• DataCamp
• Insight Timer
• Quizizz
• Lichess

• We focused on apps that allow you to create private groups.

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• We analyzed the user experience of:

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• creating a group
• inviting others to join the group
• group dashboard (main group page)
• group settings
• group chat/communication

Fitbit–Creating A Private Group

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Community Section Landing Page in iOS app

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Strengths:

• Top banner allows user to toggle between Feed, Friends & Groups
• Create a Group button is front and center

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Weaknesses:

• Functional, but bland. Does not draw user in

Group Creation

iOS app

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Strengths:

• Intuitive creation for adding details
• Easy to maintain privacy with sharing toggle button

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Weaknesses:

• No language to indicate picture is required to complete group creation

Fitbit is a fitness wearable that allows users to track their physical activity. The app allows for fitness tracking but also forming a community with other Fitbit users to maintain connection, provide encouragement, create accountability and reach individual goals.

Fitbit–Inviting Others to Group

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Private Group Landing Page in iOS app

Initial Setup

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Strengths:

• Pop up immediately asks to invite friends to group
• Add friend feature is front and center on main page

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Weaknesses:

• None found for this screen

Inviting Friends to Private Group

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Strengths:

• Allows you to select and send invite in batches

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Weaknesses:

• Must already be friends in the app to invite
• Cannot invite people to download app and join

Fitbit–”Friend” Communication

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Group Member Profile Page

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Strengths:

• All options visually available at top of screen
• Able to see details like personal details or achievements easily
• Messaging is clearly labelled for new users to navigate
• Ability to personalize space

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Weaknesses:

• No explanation for cheers and taunt buttons

Messaging Group Members

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Strengths:

• Straightforward and typical messaging format

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Weaknesses:

• Can only send text–no pictures, gifs or videos

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Fitbit–Dashboard and Posting

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Private Group Feed

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Strengths:

• Similar to other social media feeds
• Option to “Cheer” or comment for engagement
• Option to post, see leaderboard, or scroll
• Group description at top for members with multiple groups

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Weaknesses:

• No search function to find older posts or posts by specific user

Posting Options to Private Group

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Strengths:

• Options based on data collected by the app
• Easy to see icons for sharing options

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Weaknesses:

• Does not allow for posting events without a workaround of a “photo” announcement

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Fitbit–Challenges and Adventures- Creator

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Creating Challenges

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Strengths:

• Allows users to have options on challenges to complete
• Doesn’t require each group to recreate the same challenge

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Weaknesses:

• Competitive and not collaborative
• No option to invite a group

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This is outside of the Community Function but allows group to compete in virtual races

Fitbit–Challenges and Adventures-User

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Creating Challenges

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Strengths:

• Engaging invitation
• Explanation of the rules

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Weaknesses:

• Competitive and not collaborative
• Map leaderboard may be hard to translate to Earth Hero

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This is outside of the Community Function but allows group to compete in virtual races

DataCamp

• DataCamp is a platform for individuals to learn data science skills at their own pace.
• The “groups” feature connects learners with their peers on DataCamp and help them achieve their goals together.
• It also gives group creators powerful tools to keep their groups engaged and progressing.

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More about the Groups feature: https://www.datacamp.com/blog/meet-groups-your-hub-for-collaborative-data-science-learning

DataCamp - accessing the “Groups” feature

iOS app - main page

iOS app - “groups” landing page

Groups feature can be accessed through clicking the icon (bottom right) on the main page of the app

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Strength:

• Shows all the groups a user is in
• Can switch groups by clicking the group name

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Weakness:

• Not everyone can create a group. Only users who have a professional or academic organization email address can create groups.*

DataCamp - inviting group members

Strength:

• Can invite multiple individuals at one time (using emails or by sharing a link)
• Individuals do not need to have a DataCamp account to be invited
• Group admin can set up product access for each group member

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Weakness: N/A

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DataCamp - managing group members

Strength:

• Able to track invitation status
• Group admin can assign roles to group members: members vs. admin
• Can filter group members by their roles

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Weakness:

• Does not have chat function - group members cannot send direct message to each other

DataCamp - tracking group progress

Strength:

• Easy to understand dashboard highlighting group progress
• Total hours spent learning
• Number of active members last month
• Individual progress
• Leaderboard feature encourages healthy competition among group members.
• Progress can be viewed in the past 30 / 90 / 365 days

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Weakness:

• Need to scroll right to view the table

DataCamp - creating group assignment

Strength:

• Can view and analyze skill gaps as a group [skill matrix]
• Admin can create assignments with deadlines
• Can assign to the whole group or selected members
• Multiple types of assignment - assessment / online course / XP-based

Weakness:

• N/A

DataCamp - managing assignments

Strength:

• Includes metrics on group progress:
• # of ppl completed the assignment
• # of total assignees
• completion rate
• Shows individual progress

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Weakness:

• The UI can be improved - currently we have to scroll right to view info

Insight Timer

• Insight Timer is a guided meditation app with a library collection of music and guided talks dedicated to help calm the mind, reduce anxiety, manage stress, and improve sleep.
• The app has a “connect” tab that allows for easy discovery of public groups with varying themes, as well as easy creation of public or private groups.
• Inside the groups, members can publicly chat, share posts, and meditate in a group, and recommend guided music and talks.

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Insight Timer: Creating Private Groups

Strengths:

• The process of creating a group felt very intuitive and easy to navigate.
• After completing the group creation, you are immediately prompted to invite your friends.

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Insight Timer: Creating Private Groups

Strengths:

• The process of creating a group felt very intuitive and easy to navigate.
• After completing the group creation, you are immediately prompted to invite your friends.
• Group leaders can assign relevant topics to their groups, however these topics are only shown in the “Topics” tab, not in the overall “Group” tab.
• In the EH app, it would be nice to see community groups have filters or tags for easy discovery and sorting. (e.g., zero waste, vegan, sustainable fashion, etc.)

Insight Timer: Creating Private Groups

Strengths:

• The process of creating a group felt very intuitive and easy to navigate.
• After completing the group creation, you are immediately prompted to invite your friends.
• Group leaders can assign relevant topics to their groups, however these topics are only shown in the “Topics” tab, not in the overall “Group” tab.
• In the EH app, it would be nice to see community groups have filters or tags for easy discovery and sorting. (e.g., zero waste, vegan, sustainable fashion, etc.)

Weakness:

• You can send invitations to a multitude of platforms, however recipients are required to register in order to join.
• Registration barrier can discourage people from joining.
• As the group admin, I did not receive a notification for those who sent a request to join.

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Insight Timer: Joining a Group

Strengths:

• Users are presented with a welcome message when clicking the group.
• Users are able to read and understand what the group represents through its description prior to joining a group.

Insight Timer: Group Discovery

Strengths:

• The “connect” tab shows the group dashboard which allows users to explore groups by popularity or topic.
• The group discovery feature in this page allows for easy discovery by letting users sift through preferred topics.

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Insight Timer: Group Discovery

Strengths:

• The “connect” tab shows the group dashboard which allows users to explore groups by popularity or topic.
• The group discovery feature in this page allows for easy discovery by letting users sift through preferred topics.

Weakness:

• There is no “Search” option to find specific groups or “Sort” option to organize by alphabetical order, group topic, etc.

Add Search or Sort option here

Where are the “topics” for the groups?

Insight Timer: Group Discovery

Strengths:

• The “connect” tab shows the group dashboard which allows users to explore groups by popularity or topic.
• The group discovery feature in this page allows for easy discovery by letting users sift through preferred topics.

Weakness:

• There is no “Search” option to find specific groups or “Sort” option to organize by alphabetical order, group topic, etc.
• Suggestion: to find groups easier in the “Browse” tab, it would be nice to see highlighted tags underneath the Group Title so users are able to easily determine what the group represents.

Group Title

Image

Tags

Sustainable Diets

vegan, raw diet, recipes

Zero Waste Tips

plastic-free, upcycling, sustainable brands

Insight Timer: Shared Library

Strengths:

• When viewing a group, you can access different tabs such as feed, library, group meditation, chat, and about page.
• The “library” is a shared archive collective where group members recommend music and talks.
• Members can access the library on their own time and choose the track they wish.
• The library collective can be sorted by recent/popular and different filters, such as health, happiness, recovery, sleep, etc.

Weakness:

• Although the group has a shared library of music actions, there is no data displayed for overall group tracking progress.

Insight Timer: Group Meditation

Strengths:

• Groups also have the function to meditate as a group.

Weakness:

• If there are no ongoing group meditations, you have to send in a request to the admins.
• Having an extra step to reach out to admins can be off-putting and may discourage members.
• The “Group Meditations” image is not clickable.
• How can users discover who the admins are on this tab?
• Members have to go through another tab to discover who the admins are to request a group meditation.
• Members must first add the admin as a “friend” in order to send a message or request.

Quizizz

Quizizz is a learning app , which allows you to study on your own or create a group quizzes , assignments and presentations in person or remote.

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Invited participants don’t need to have an app to be a part of the quiz or assignment , they can join the group from any device using the website.

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Can be used for classrooms , businesses or personally.

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Quizizz

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Strength:

Inviting friends by sending a link or just sharing code

Weakness:

Not able to create a group in the app for easiest way to invite friends to join the game, every time you have to send invitations separately to each friend.

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Strength:

Invited person does not have to register an account to join the game , obviously they can create an account if they would like to keep an eye on the progress.

Weakness:

The app does not remind after the game that invited person can register and keep progress record in the app by winning more quizzes

Creating a group

Sending invitation

Accepting an invitation

Quizizz

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Strength:

Quizzes are separated into categories , ability to create your own quiz , can look up quiz by the name or category

Weakness:

You are not able to share your progress with friends, also no option to create a file with you favorite quizzes or quizzes you would like to take in the future.

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Strength:

You and your group can see the leaderboard after completing each question , very motivational

Weakness:

After quiz if finished there is no way to go back and find that leaderboard , the app will show only your score in that quiz and no way to see with who you took that quiz, so unless you personally know that person you will not be able to look them up and invite to play again.

Dashboard

Leaderboard during the quiz

Quizizz

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Strength:

After Sign In you will be transferred to this screen. If you use it for school or business you have to mention the name of your school or business , which help you to get connected with you colleagues.

Weakness:

Even if you careate a school or business account you are not able to create a group dashboard, only your personal

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Strength:

After each correct answer you will get a motivational message. Funny way to encourage a player.

Weakness:

No weaknesses detected

After sign in

Motivational message

Lichess

Lichess is an app where you can play chess online with real people from any part of the world in real time .

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Every day about 150000 chess player are using this app, and available in 80 languages.

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Practice with chess puzzle; find , follow or challenge other players.

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Lichess

Strength:

It is pretty easy to invite a friend to play chess with you , on your personal dashboard you can find a button to play with a friend, then app creates a link with you can send to your friend.

Weakness:

Only one person can join the game.

Inviting a friend to a game

Lichess

Strength:

You can access the analysis of the game at any time during the game , it keeps track of every move , after game is done you can find the score in your profile under games tab.

Weakness:

N/A

Analysis and leaderboard

Lichess

Strength:

n/a

Weakness:

I used the application for a first time and was not able to find how to create a team without help. Unless you play this game very often you will not be able to find how to do it.

Creating a team

Lichess

Strength:

You can check or uncheck the manual administration review, which means that you as a leader of this team can decide accept or decline a request from player who want to join your team.Personally I liked the unique style of their CAPTCHA verification - had to checkmate in one move.

Weakness

N/A

Creating a team

Lichess

Strength:

Multiple people can join your team , by your invitation or by submitting a request to join.

Weakness:

Was extremely hard to understand how to invite people, again I used help from a person who used this app for a long time. Would be nice to have invite button somewhere on the team dashboard.

Inviting people to your team

Lichess

Strength:

Sended link is redirecting you to the screen where you can join a team( must register with the application in order to join the team) , you can choose to receive a notification about team messages and leave the team without leads permission.

Weakness:

Invited person have to register in order to be a part of the team.

Accepting invitation

Lichess

Strength:

Only team lead can create any kind of activities for a team, hide names of the teammates and close the team, assign who also can manage the team , decline request and kick someone out.

Weakness:

N/A

Team Lead’s dashboard

Team Lead’s settings screen

Klima

Earth Hero direct competitor which follows a donation model.

Thoughts for consideration

• Leaderboard:
• Can potentially create healthy competition within group members; but may discourage users who have achieved less.
• Consider having reminder functions for users to complete tasks?
• Visualizing gaps and strengths:
• Might be helpful to have a matrix to show what categories of actions (e.g., advocacy; investment; family) they’ve taken the most vs. categories they rarely touch as a collective
• Depends on goals of the groups - may not apply if the group is strongly focused on one goal (e.g., a group that dedicated to promote vegan diet)
• Group admin vs. members:
• Most functions are restricted to admin. Would expanding access to members make them more engaged with the group?
• Ensuring Clarity of Functionality
• Users should clearly understand what buttons do (i.e., cheers and taunts) as well as actions needed to progress in a process. This can be covered in onboarding documentation.
• Levels of Privacy
• Some users may want to share contributions anonymously for privacy or out of fear they are not doing enough.

Will gather more info from user interviews

Design Team

• Figma Organization
• Working agreement
• Roadmap
• Research Plan

Product Strategy: User Stories

Earth Hero Product Strategy Google Analytics Report

Google Analytics Insights

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We ran a Google analytics report that tracks app performance and collect users' insights over the last 2 months

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Key Insights (Top Countries of Users)

Top 5 countries with users and new users:

• UK
• USA
• Germany
• India
• Italy

Key Insights: Age Groups of Users

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Users by Age

• 18-24 2889
• 25-35 2191
• 35-44 1007
• 45-54 683
• 55-64 384
• 65+ 277

Trends

User Activity (MAU)- Last 2 Months

• Users between the ages 18-35 use the app the most, with a total of 26K monthly active users (MAU) over the last two months. �
• They are followed by the 35-54 age group, which had a total of 7.9K monthly active users (MAU) over the last two months. Users in the age group of 55+ had the lowest user activity numbers with 3.7K monthly active users (MAU).

�Monthly Active Users (MAU) measures the number of unique users to Earth Hero’s mobile over a 30-day period.

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Trends

User Engagement

Although users from ages 18-34 had the highest user activity with the app, users between the ages 35-64 and 65+ had the highest number of users who performed specific actions, such as setting a new goal, setting reminders, adding actions as a goal and refining carbon inputs.

User Retention

User Retention

From the retention overview, we observed that new users were more likely to return and use the app over existing users over 2 months .

Link to full report

https://docs.google.com/document/d/10MEKntdQZuAS4is9yxcFOl3rnmY8i2_fwuBns-c5At8/edit#

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