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Project 2: Market your Content

Exploring Blog & Social Content

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Step 1

Getting Started

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Marketing Objective:��Acquire 500 blog followers in 2022

�

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KPI:

Number of blog followers and visitors end 2022

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Target Persona �

Background and Demographics	Target Persona Name	Needs
• Male • 27 years old •communication engineer • low income • married, no kids • Lives in big city	Abd Elrahman	Develop his own skills Increase your income without affecting his time
Hobbies	Goals	Barriers
• Fitness • socializing • Creative expressions • Travel	• Wants to have awesome job part time • Possibility of remote work • Would like his creative side-hustle to gain more traction	• Not much money • Not much time • Overwhelmed by plethora of online resources

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Step 2

Write a Blog Post

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What is the theme and framework of your blog post? ��

1. Select a theme for your blog post:

2. What is the framework of your blog post?

I chose to write about Why I decided to enroll in the DMND “Digital Marketing Nanodegree Program

Framework: Pixar

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Blog Post��This blog post is about why I chose to enroll� in the DMND.��It is about my personal attempt� to find new experiences in my life �and to develop my complete personality.� �Through my research, I have found �that digital marketing �and DMND registration is the way that will help me achieve my goals.��Link my blog: https://2u.pw/XIfNW�

Imeg Source : picography.com

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Step 3

Craft Social Media Posts

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�.

Summary

I chose Facebook, Twitter, and LinkedIn.

The first two,

Because it is one of the best platforms

In terms of sharing articles, blogs, social and life experiences

These are the two most used social media platforms

And a large space for exchanging opinions and increasing potential followers.

Because, as a networking site, it is a good place for job related posts and career development.

Any one who wants to upgrade their career is there

This is one of the most important goals of the Nanodegree

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Platform 1 and Post :Facebook��

Imeg Source : picography.com

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Platform 2 and Post : Twitter��

Imeg Source : picography.com

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Platform 3 and Post :LinkedIn.��

Imeg Source : picography.com

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Extra Credit

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Extra Credit: Post Online & Share Your Results

Put your social media plan to action and promote your blog on the platforms you chose. Share your results in the table below.

Platform	Traffic	Likes	Shares	Comments	Notes
Blog
Social Platform
Social Platform
Social Platform

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What would you do differently based on your results?�� What other topics might you feature on your blog and in social?� ��

Extra Credit: Analysis