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GTM Tag Diagnostics - FTW is it!

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Prepared by: Phil Pearce

Version: V1.0

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BUT FIRST….

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Prepared by: Phil Pearce

Version: V1.2

Date: May 18th, 2024

FREE

GA3 backup conference

11th June

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3

Slow roll-out… (not shown in all GTM accounts)

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Slow roll-out… (not shown in all GTAG accounts)

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5

  1. Missing Conversion Linker
  2. Pages Not Tagged
  3. Additional Domains Detected
  4. Config Command Out of Order
  5. Consent Mode Installation Out of Order

What are the 5 checks…

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6

  • Excellent
  • Good
  • Needs attention
  • Urgent

What are the 4 scores

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1. Missing Conversion Linker

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8

Same as the annoying blue warning at top of GTM

1. Missing Conversion Linker

​

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2. Pages Not Tagged

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2. Pages Not Tagged

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2. Pages Not Tagged

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3. Additional Domains Detected

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3. Additional Domains Detected

​

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4. Config Command Out of Order

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4. Config Command Out of Order

​

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5. ConsentMode Installation Out of Order

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Default

Update

​

Not…

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Update

Default

5. Consent Mode Installation Out of Order

​

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Issues

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19

  1. False positives on pages not tag (esp on React/AJAX sites)
  2. False positives can only be ignored 200 at a time, with page reload each time!
  3. Ignore Referral domain check missing
  4. 2m to 14m check missing OR 10sec to 30sec engagement time check missing
  5. If 5/5 no way to hide the warning, and no account level setting to ignore.
  6. GTM interface not in sync with GTAG interface (not yet insync)
  7. No new info/data, just existing info resurfaced
  8. No API (yet)
  9. Not as detailed as GTMgrader.AI (free)
  10. Not as detailed as ScreamingFrog custom crawl or Observepoint crawl

Issues

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Nice thats is new, but its… a lame data validator

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ScreamingFrog custom crawler is actually better!

Results Driven Digital Marketing for Busy People

@philpearce phil@measuremindsgroup.com

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Read onload dataLayer values

Results Driven Digital Marketing for Busy People

@philpearce phil@measuremindsgroup.com

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Read onload dataLayer values

Results Driven Digital Marketing for Busy People

@philpearce phil@measuremindsgroup.com

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Read onload dataLayer values

Results Driven Digital Marketing for Busy People

@philpearce phil@measuremindsgroup.com

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bit.ly/data-frog-config

4. How to configure Screaming Frog as a dataLayer crawler

Import

Download

Results Driven Digital Marketing for Busy People

@philpearce phil@measuremindsgroup.com

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GTMgrader is better!

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GTMgrader.AI competition.. best score gets 100 euros

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GTMgrader.AI competition.. best score gets 100 euros

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GTMgrader.AI competition.. best score gets 100 euros

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Free GA3 backup Event in 2 weeks time

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Prepared by: Phil Pearce

Version: V1.2

Date: May 18th, 2024

FREE

GA3 backup conference

11th June