Where does it go wrong?
Introduction to Design Thinking
Design Thinking
Design Thinking is a Philosophy,
a mindset to innovate.
“To harvest the power of design thinking, individuals, teams, and organizations have to cultivate optimism. People have to believe that it is within their power to create new ideas that will serve unmet needs and that will have a positive impact.”
- Tim Brown, CEO of IDEO
Design Sprint is the framework; that puts it to application.
DESIGN THINKING FOCUSES ON THE END USER
DESIGN THINKING LEVERAGES COLLECTIVE EXPERTISE
DESIGN THINKING EMPLOYS EMPATHY. Understanding the needs and challenges of people and the experience or the system
DESIGN THINKING TESTS AND TESTS AND TESTS
DESIGN THINKING CREATES VALUE WHILE SOLVING REAL PROBLEMS
It’s not a formula, it’s
Design Thinking
A non-linear, Human-centered approach to problem solving
What is user centered design?
“Products and services that meet real needs and �provide real benefits to real people �in their real lives.”
Test driven
User centred
MVP or not?
Think small!
Think small!
Think small!
Think small!
As a developer it is your responsibility to manage the client’s vision
The Design Process
Empathize with your user(s)�
Understand the problem(s) from your users’ perspective
Define the problem you’re solving
Know who you’re solving it for
Define the journey(s) that user will go on with you to solve that problem
Build your solution
Test and refine it again and again and again...
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Why User Research is so important…
Assumptions!
5min
Design the ideal day out for the person sitting next to you (don’t talk to them about it yet!)
Think of activities, location, food, experience...
Why User Research is so important…
Assumptions!
5min
Now describe your own ideal day out to your partner. How does it differ from what you expected?