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Executing Your Plan

Session 10

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Welcome to Session 10!

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Session 10 Overview

During Session 10, you will:

Use your pitch packet to create your final social media piece.
Swap final products with another team to give and get feedback.
Share your final piece with Crystal Cove Conservancy!

You will need...

A device with internet access
Your field notebook and something to write with
Anything you outlined in your pitch packet that you needed to create your final social media piece!

Session 10: Executing Your Plan

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Create Your Final Product

It’s finally time to put all of your pieces together!

First, take a moment with your team to review your pitch packet. Make sure that it includes the following:

The problem you are trying to solve
Your chosen audience
A platform and medium
A draft of your science idea and framing
Your call to action
The written components of your final piece
A draft or sketch of the visual components of your piece
The tools that you need to create your piece

Then it’s time to get creating! You know what to do. Use your pitch packet as a guide to create your final social media piece!

Session 10: Executing Your Plan�Slide 4

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Additional Resources to Execute Your Plan

Do you need any stock photos or videos to execute your social media piece? Visit this dropbox folder, which has curated photos and videos from the Crystal Cove State Marine Conservation Area that you can use!

Session 10: Executing Your Plan�Slide 5

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Give & Gather Feedback

Use the same format you used to pitch in Session 9:

Team A spends three minutes sharing their piece.
Next, Team B spends two minutes giving feedback, highlighting parts they liked and parts that could be improved. While receiving feedback, Team A should listen silently aside from answering clarifying questions.
At the end, Team A spends one minute describing the changes they want to make as a result of the feedback.
Finally, the two teams switch places and repeat the process.

Questions to keep in mind when reviewing pitches

Is the science idea clear?
Is there a clear call to action?
Does the research team have a clear audience, platform, and medium, and do they all correlate with each other?

Session 10: Executing Your Plan

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If there is time, give the research teams an opportunity to pair up with another team to share feedback. We recommend following the same process as you did in Session 9.

If you’d like to use the 3-2-1 Format, it includes the following steps:

First, Team A spends three minutes making their initial pitch.
Next, Team B spends two minutes giving feedback, highlighting parts they liked and parts that could be improved. While receiving feedback, Team A must listen silently in order to take it in and is not allowed to speak, aside from answering clarifying questions.
At the end, Team A spends one minute describing the changes they want to make as a result of the feedback.
Finally, the two teams switch places and repeat the process.

Give students additional time to continue adjusting and finalizing their social media pieces. At the end of the project time, ask them to submit their pitch packet and final piece to you for grading.

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Share

Now that you’ve finalized your social media piece, it’s time to show it off!

Keep the following in mind as you engage with other social media pieces

Does the call to action address an audience?
Did the group choose to address a problem differently from you?
Is their call to action effective? Why or why not?
Which social media piece was your favorite? What made it so engaging to you?

Photo space.

Session 10: Executing Your Plan�Slide 7

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Share with Us!

Photo space.

Session 10: Executing Your Plan�Slide 8

Crystal Cove Conservancy and Newport Whales would love to share your call to action!

We would love to see your final piece! If you are willing, we’d also love to put it into action and push it out through our social media platforms!

[Update with your own instructions here]

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Thank you!

Video Space

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Reflect

Photo space.

In your field notebook, take a few minutes to reflect on your experiences during the MPA Exploration program:

What did you learn? What was your favorite part? What did you struggle with?
What challenges do you think scientists face in protecting places like Crystal Cove?
Why is it important to be able to communicate more broadly with our community?
How can we do a better job of making sure that everyone in our community is included in that process?

Session 10: Executing Your Plan�Slide 10

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Keep in Touch!

If you enjoyed the MPA Exploration program, we’d love for you to keep in touch with us!

Follow us on Facebook or Instagram!

During non-COVID times, we offer monthly Stewardship Saturday programs, where volunteers help with conservation programs in the park. Check out the calendar on our website to join us!

We also offer a high school internship program, where aspiring high school students work directly with professional scientists! If you’re interested in next year’s internship program, contact Kaitlin at Kaitlin@crystalcove.org for more info!

Photo space.

Session 10: Executing Your Plan�Slide 11