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���Muruk’s Grape Escape�Located in the heart of Temecula Wine country��

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  • Revenue is declining due to Covid. 
  • Key employees have quit/ rapid turnover  
  • Misappropriation of funds 
  • Accused misconduct among staff
  • Issue with wine production

Issues to Address

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Overarching Strategy

    • Hire a corporate law and litigation attorney
    • Investigate the issues & sources of problems
    • Overhaul business plan
    • Contact the bank and Insurance co.
    • Rebrand the company
    • Improve marketing strategies
    • Buy Business wine software (Vinx2 winery software)
    • Hire new controller
    • Hire new staff and a wedding planner
    • Consult vintner on why we received a sour batch

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Misappropriation of funds� ​

  • Contact our attorney and file a civil suit 
  • Call the police a file a report and charges against the controller
  • Conduct a full audit report
  • Notify Bank & company  insurance 
  • Limit everyone access to company funds
  • Disclose the diversion of asset to the IRS-file form 3949A
  • Report the funds as a loss on company’s own tax return
  • Hire a new controller
  • Contact a Financial advisor consultant for guidance

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Accused Misconduct 

  • Problem: General Manager accused of sexual harassment Solution:
  • Immediate formal investigation 
  • All parties involved placed on temporary leave 
  • Hire HR specialist
  • investigate in timely manner 
  • keeping information confidential
  • Implement mandatory training 
  • Inform employees of resources 
  • Protect workplace culture 

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Staff Issues

This Photo by Unknown Author is licensed under CC BY-NC-ND

  • Meet with staff evaluate employee’s mindset.
  • Find out why key staff has quit
  • Let staff know the current situation, under new management
  • Evaluate staff performance
  • Offer leadership position to qualified employees
  • Hire temporary staff through an agency
  • Post job openings on LinkedIn, Indeed, Career builder, Monster
  • Start interview process

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Wine tasting room and wine tours

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To rebrand the company, we hired consultant services from the best marketing firms Accenture ranked the best marketing firm in 2019. Accenture is a multinational professional service and a fortune 500 company��Marketing strategy will include the latest trends. live stream videos. Marketing experts predict live stream videos will rise by 82% in the next 2 years. Live stream platforms will include Facebook, YouTube, Twitter, and Instagram live.�We will also use LinkedIn to connect to B2C and B2B. 93% of marketers believe LinkedIn to be the most affective lead generator.��Micro- Influencers. These are people on social media who have relationships with companies and get paid to promote products.��82% of consumers are highly likely to follow a recommendation by a micro-influencer. About 94% of consumers believe micro-influencer are highly knowledgeable, therefore it’s in the company’s best interest to adapt to the new marketing trend.�

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Advertisement will include our wedding venue, and newly remodeled honeymoon bungalows.

Plan your wedding with professional wedding planner Sarah Christoplis

This Photo by Unknown author is licensed under CC BY-NC.

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Sour Batch���We will consult our vintner regarding the sour batch of wine, in order to get a grip on the situation we will be purchasing new software. A sour batch occurs during the fermentation and barrel ageing process

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Cabernet Wine

  • Cabernet is our most popular

wine, we want to ensure quality

  • we will purchase Vintrace
  • Business software Vintrace is the ultimate cloud winery software that helps you make better wine, ranked number 1 in 2020.
  • The software helps manage barrels

  • order management
  • production tracking
  • billing and invoicing
  • inventory management
  • vineyard management
  • cellar management
  • new pos system