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Sweet Tooth
“Search for Your Dessert”
The Sweet Tooth app is a centralized resource for searching desserts from restaurants, bakeries, and other businesses.
Sweet Tooth isn't meeting the needs of our users by not providing a way for them to purchase their desserts once they have located it on our app.
The Problem:
Sweet Tooth will implement an all-in-one service for finding and purchasing desserts making it more convenient for users.
The Solution:
User Research
Proto Persona
Demographics*
Name: Bailey Sprinkles
Age: 30
Role: Part time worker, wife and mother.
Income: 80k (combined from her and her husband)
Location: Alpharetta, GA
Proto Persona
Behaviors & Habits*
Hobbies: Looking for interesting dessert places to try new foods and flavors.
Likes: Learning about new cultures through food and bonding with her family by enjoying great desserts together
Dislikes: Doesn't like to research too much for things. Doesn't like when recommendations online do not match the real experience.
Proto Persona
Pain Points / Frustrations / Solutions*
(P) Bailey was diagnosed with diabetes as a child, and now one her children has diabetes as well
(S) Since she and her children love sweets, she would like to find places that make diabetic friendly desserts
(P) She enjoys discovering new restaurants and businesses that have amazing desserts, but it is time consuming & unreliable to search for them online
(S) Find a resource that lists all of the restaurants and businesses in her area that have good desserts along with user reviews and recommendations
Proto Persona
Needs & Goals*
• Wants to find restaurants and businesses that serve better than average desserts for her connoisseur taste
• Wants to discover new restaurants that make amazing desserts that she has never tried
• Needs to find restaurants and businesses that serve diabetic friendly desserts as well as regular desserts to accommodate everyone in her family
User Interviews*
What’s your favorite dessert?
“Chocolate mousse �cake!”
“Publix sugar�cookies!”
“Brownies!”
“Lava cake with �vanilla ice cream!”
“Dark chocolate!”
Interview Insights*
Affinity Diagram*
Empathy Map*
Says:
Thinks:
Does:
Feels:
*Link to full empathy map
Pain points:
Gain points:
Definition & Ideation
I Like, I Wish, What If?*
Priority Matrix*
Top 3:
-”Order again” option
-”Search” function
-Dietary restrictions/filters
Competitor Analysis
Direct
Indirect
Storyboard*
Prototyping
Lo-fi Prototype Wireframe Sketches*
Lo-fi Prototyping: User Flow*
Lo-fi Prototype in Figma*
Feedback:
✔ Would like a Buy now/speed checkout option or button implemented
✔ Liked the clean design of the Vegan Dessert Page - easy to understand
✔ Design is super simple and straightforward. Everything is easy, and the idea is well-received and loved by most users.
✔ Good design is easy to understand and is direct to the point.
✔ The design is simple and transitions between actions well.
✖ Search bar confusion! "what should i click? where am I clicking?" General confusion.
✖ 2 testers noticed the far right Nav Bar tab going off the screen
✖ Not the right fonts and the spaces between the squares were inconsistent.
✖ Unable to back out of the search tab unless the app is closed.
✖ When trying to select to "place the order" button to confirm and checkout, it did not move to the next screen.
“The objective of conducting these guerilla tests is to observe the mannerisms of our users as they navigate our app in the low-fidelity stage. Based on their pain points, we will make modifications to the application as needed by the majority of our users.”
Objectives & Feedback from Guerilla Tests*
Mid-fi prototype in Figma
What’s Next for Sweet Tooth?
Thank you
The Team
Yarisel
Valeria
Sana
Sean
Beth