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Purpose

Form/Style

The video is made to entertain and promote. They promote thought the video by making the band their main focus, it keeps cutting to scenes of them.

The video is under 3 min and it would be shown on TV or Youtube and played on the radio.

The styles of it is shown by a performance/ lipsyncing to the camera. It’s set in Manchester and it has a home feel due to the setting. The band is most likely from around that area so it gives the video a welcoming and home feel. They also have a very urban look and style which fits in with the song, video and the setting

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Content

The video starts off with a setting scene of the neighbourhood where the band lives. Then it cuts to the main singer sitting down on a chair, in the garden, singing the start of the song as he gets up. All four band mates get together by jumping over the fence from their gardens and they all meet in one garden where they start singing the chorus of the song. The garden is set up in a party theme e.g lights, blow up pool, drinks, plastic cups everywhere. All of the sudden a load of kids run in and start jumping around on the trampoline while chucking balloons and balls everywhere.

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Meaning

The lyrics of the song are linked with the with the shots. Kid British have tried to make the video funny and carefree just like the lyrics. They have tried to keep it similar to the song by Madness - Our House. They have kept some of the lyrics and some parts of the video which is set in the house.

Chilled and very laid back video, the singer is having a chilled time sitting while singing the song. This goes very well with the song and what look they are going for.

Bright colours to show off how bright mood and happy atmosphere

Urban house look, relaxed setting

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Genre

Target Audience

The genre is pop/rap. The song is very likely to be seen on the charts.

Target audience is teenagers because of the lyrics, they can be very relatable to the age gap of 12-19 year olds. Our House Is Dadless is an urban video and that gets the younger audience because of the clothes the band wears e.g jeans and a shirt very casual and everyday clothing, exactly what teens wear on a daily basis. The video is very childish with all the flow up toys and pool as well as all the plastic balls being thrown around that is what would grab the younger audience.

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Frequency

Production Process

Times that this song would be aired would be during the day because that is most likely to get that age group to be listening to that type of song. It would be shown on a TV channel like 4Music or it would be on Radio 1 throughout the day time. This way Kid British can sell more tracks.

Kid British had a budget of £10,000 for the production that took 2 weeks.

10 days pre production 1 day shooting the rest is editing

(finding location, equipment) (filming) (getting all the footage together and posting it)

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Production Process

Pre Production

The pre production process usually start off with treatment which pitches the whole idea of the music video, it will include cast, the idea and shots. The cast of the video is mainly the band kid british and they also have other people like the little boy and grandma. After that a script will be written for video with the shots that will fit the part, that’s when they would have made the storyboard as well. They would have considered the set design with with that which is the urban british house that they were all in, they would have had to taken into consideration how they will get that house. The pre production was done in 10 days.

Production

During the filming process the lip syncing would have been done as well as the rest of the filming for the music video. The video was filmed in one day.

Post Production