How to Track
Narrative Shift
Lots of questions,
a few ideas.
Goals for Today’s #RadSession:
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Talk through some Whys and Hows of tracking narrative shift -- a focus on small/local organizing groups.
Make space for sharing case studies/examples/methods from others -- w/ follow up!
What is Narrative Shift?!
H Kapp-Klote.
he/him/his.
I focus on local, un-cooptable, network driven narrative shift.
ONE Northside -- Chicago, affordable housing, neighborhood community organizing group.
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3) What about you?
2) Examples.
Let’s talk about:
What is narrative shift? Why track narrative shift? What does this look like in practice?
Other examples, where do we go from here?
Absorption/Narrative Shift Worksheets.
Rent Control update.
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NARRATIVE SHIFT:
“A public narrative is a story that helps us understand our world.”
Narrative shift is just changing a piece of that story.
American Friends Service Committee and Opportunity Agenda
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NARRATIVE SHIFT:
changes what is possible.
Ideal
Narrative
Shift
Campaign -->
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Member Driven
Trackable
Focused priority
for all
Ideal!
Last Time:
Focus:
Trackable
Narrative Shift
-->
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Trackable
Why NOT track narrative shift:
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WHY track narrative shift:
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Last #RadSession… yikes.
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It doesn’t have to be perfect.
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Narrative Shift/Absorption
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Narrative Shift Goals Worksheet
Message, Audience, Medium, How to Track.
Another way of incentivizing/tracking metrics.
Chart re: setting medium part of narrative shift goals.
Lift the Ban on Rent Control (IL)
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What does Narrative Shift look like in your work?
How do you see narrative shift (planning it, tracking it, fighting for it, talking about it)?
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Thanks!
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Presentation template by SlidesCarnival
Photos by: Center for Story Based Strategy, Ellen Glover, Nicci Brian, Kelly Viselman, H Kapp-Klote
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Questions I have for others: