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Graphics 1: Day 2

Miss Slack

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Agenda:

Log into computer
Go to my website: http://slackchsgraphics.weebly.com
Click Graphics
Find THIS presentation
Watch the two videos
Define Graphic design - Put your answer in the google form found on slide 3!!!!

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Do Now: What is graphic design? (watch the videos on slide 3 & 4) answer here

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More about graphic design...

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Day 3

Agenda:

Google - I use it a lot

I recommend you create a google account if you don’t already have one
You can create your first assignment in Google Drive or using Microsoft word
If you use microsoft word make sure to email me your document. mslack@cortlandschools.org
I also recommend buying a USB drive, you’ll need it to save your work to since some (H drives seem to not be working yet.) < I was just told they should be fixed, so let’s all check)

Start Logo research - 5 logos & Analysis
Email me your Logo Research by the end of class

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USB Drive or Google Drive

Use Microsoft word and email me your assignments mslack@cortlandschools.org

Use google drive and share your assignments with me

meghancslack@gmail.com

FYI: My school email account won’t receive google emails

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First assignment: Personal Logo Design

The goal of this assignment is to create a logo that is...

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Words to know:

Graphic Design
Copyright
Logo

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This assignment has several parts...

Part 1: Collect a series of 5 existing logos:

You may copy/paste logos from the Internet, or scan in printed logos. Store your logos by placing them into a Microsoft Word Document or google doc. 10 points

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Part 2: Analyze each logo:

What gives this logo visual appeal?

What is the designer trying to convey?

Describe the color scheme and layout of the logo (example; this logo uses red text over a drawing of ....). What is the size of this logo (in pixels or inches, please specify)?

20 points

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Example:

This Gatorade logo has an orange lightning bolt going through the green text. The bold is appealing to athletes because they feel that they are getting powered by something powerful. If the logo just used the word Gatorade in a black box it wouldn’t have the same effect. The text is slanting up and makes the logo very stylish.

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Tutorials

Adobe Photoshop Tutorial Basics PDF

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Shortcuts

https://drive.google.com/file/d/0B45hp6h8mbcOc2x0Z3RIRFlOeEk/view?usp=sharing

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Create your own logo

Your logo may be created in Illustrator or PhotoShop, but you may also use a digital camera or scanner as needed. Your logo may not contain any copyrighted photos or text.
It may be created as a banner (up to 600 x 100 pixels), or as a rectangular or circular image no larger than 300 x 300 pixels.
Your image will be judged with this criteria:

Adherence to size stipulations (5 points)
Use of color and layout (5 points)
Overall effectiveness ( 5 points ...yes, this is subjective, but if I like it, you get the points)

20 points total

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Identity Set

Stationery (and all of the components of an identity set) are a company's way of telling others who they are. Often, designers and clients underestimate the power they have over the perception of others when they create an organization's stationery. Rather than thinking in terms of producing stationery that reflects the way a company sees itself, think along the lines of "How do they want others to see them?"

It's considerably easier to push the associations between perception and reality with stationery then it is in real life. Someone who is part of a two-person company who shows a well-designed business card can leave its recipient with the same (or better) impression than someone else who shows a card from a multimillion-dollar corporation.

Search for the best possible visual layout with color, imagery, typography, and paper to tell the world who you are.

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